Melola Discovery

← Melola Discovery

Akses terbuka Jurnal

The Effect Of Service Quality, Product Quality, And Chatime Product Promotion On Customer Satisfaction (Case Study Of Chatime Customers In The Central Jakarta Region)

APTISI Transactions on Management (ATM) · Vol. 6 No. 1 (2022) · hlm. 42–51

DOI
10.33050/atm.v6i1.1680
ISSN
2622-6804, 2622-6812
Terbit
2022-01-06
Penerbit
Pandawan
Bahasa
en
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

This study aims to determine the effect of service quality, product quality, and promotion of Chatime products on customer satisfaction (a case study of Chatime customers in the Central Jakarta Region). The population in this study are all Chatime customers who make direct purchases at outlets. The sample in this study was taken by non-probability sampling method using purposive sampling technique as many as 185 respondents. The data collection method used in this study was through an online questionnaire—data processing using Multiple Regression Analysis. The results of this study indicate: (1) service quality has a positive and significant effect on customer satisfaction; (2) product quality has a positive and significant effect on customer satisfaction; (3) promotion has a positive and significant effect on customer satisfaction; (4) service quality, product quality, and promotion have a simultaneous positive, and significant effect on Chatime customer satisfaction in the Central Jakarta area; (5) the variable that has a dominant influence on Chatime customer satisfaction in the Central Jakarta area is the promotion variable.

Kata kunci

Jaringan kolaborasi para penulis

27 penulis · 62 tautan kepenulisan bersama · 12 lintas organisasi

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • Universitas Esa Unggul
  • Universitas Raharja
  • University of Agriculture Faisalabad
  • Universitas Pradita
  • O. P. Jindal Global University
  • Multimedia Nusantara University
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Cicilia Sriliasta BangunUniversitas Esa Unggul6
Hosizah HosizahUniversitas Esa Unggul1
Muhammad Rehan AnwarUniversity of Agriculture Faisalabad1
Muhammad Farhan KamilUniversitas Raharja1
Bayu Laksma PradanaUniversitas Pradita1
Gautam KhannaAfiliasi tidak diketahui1
Suhandi SuhandiAfiliasi tidak diketahui1
Agung RizkyUniversitas Raharja1
Ihsan Nuril HikamUniversitas Raharja1
Erlina Puspitaloka MahadewiUniversitas Esa Unggul1
Sulthan Taqi SampoernaAfiliasi tidak diketahui1
Arop Ria Saulina PanjaitanUniversitas Esa Unggul1
Rahul BhandariO. P. Jindal Global University1
Andyani SukmasariAfiliasi tidak diketahui1
Safiani A. FaaroekUniversitas Esa Unggul1
Ridhuan AhsanitaqwimAfiliasi tidak diketahui1
SuhandiAfiliasi tidak diketahui1
Ridhuan AhsanitaqwimUniversitas Raharja1
Sirje NurmAfiliasi tidak diketahui1
Riya WidayantiUniversitas Esa Unggul1
Eko Sigit PramuditoMultimedia Nusantara University1
Kamal Arif Al-FarouqiAfiliasi tidak diketahui1
Ramiro Santiago IkhsanAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://ijc.ilearning.co/ATM/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">The Effect Of Service Quality, Product Quality, And Chatime Product Promotion On Customer Satisfaction (Case Study Of Chatime Customers In The Central Jakarta Region)</dc:title>
	<dc:creator xml:lang="en">Eka Erlinda, Ulfania </dc:creator>
	<dc:creator xml:lang="en">Purnama, Suryari</dc:creator>
	<dc:creator xml:lang="en">Tamzil, Fachmi</dc:creator>
	<dc:creator xml:lang="id">Purnama, Suryari</dc:creator>
	<dc:subject xml:lang="en">Service Quality</dc:subject>
	<dc:subject xml:lang="en">Product Quality</dc:subject>
	<dc:subject xml:lang="en">Promotion and Customer Satisfaction</dc:subject>
	<dc:description xml:lang="en">This study aims to determine the effect of service quality, product quality, and promotion of Chatime products on customer satisfaction (a case study of Chatime customers in the Central Jakarta Region). The population in this study are all Chatime customers who make direct purchases at outlets. The sample in this study was taken by non-probability sampling method using purposive sampling technique as many as 185 respondents. The data collection method used in this study was through an online questionnaire—data processing using Multiple Regression Analysis. The results of this study indicate: (1) service quality has a positive and significant effect on customer satisfaction; (2) product quality has a positive and significant effect on customer satisfaction; (3) promotion has a positive and significant effect on customer satisfaction; (4) service quality, product quality, and promotion have a simultaneous positive, and significant effect on Chatime customer satisfaction in the Central Jakarta area; (5) the variable that has a dominant influence on Chatime customer satisfaction in the Central Jakarta area is the promotion variable.</dc:description>
	<dc:publisher xml:lang="en">Pandawan</dc:publisher>
	<dc:date>2022-01-06</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ijc.ilearning.co/ATM/article/view/1680</dc:identifier>
	<dc:identifier>10.33050/atm.v6i1.1680</dc:identifier>
	<dc:source xml:lang="en">APTISI Transactions on Management (ATM); Vol. 6 No. 1 (2022): January; 42-51</dc:source>
	<dc:source xml:lang="id">APTISI Transactions on Management (ATM); Vol 6 No 1 (2022): January; 42-51</dc:source>
	<dc:source>2622-6804</dc:source>
	<dc:source>2622-6812</dc:source>
	<dc:source>10.33050/atm.v6i1</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://ijc.ilearning.co/ATM/article/view/1680/495</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2022 Ulfania  Eka Erlinda, Suryari Purnama, Fachmi Tamzil (Author)</dc:rights>
	<dc:rights xml:lang="en">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>