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The Role of Cognitive and Affective Post-Purchase Dissonance as Mediating Variables between Perceived Impulsiveness and Repurchase Intention

APTISI Transactions on Management (ATM) · Vol. 9 No. 1 (2025) · hlm. 1–11

DOI
10.33050/atm.v9i1.2374
ISSN
2622-6804, 2622-6812
Terbit
2025-01-29
Penerbit
Pandawan
Bahasa
en
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

The study investigates whether cognitive and affective post-purchase dissonance mediate the relationship between perceived impulsiveness and repurchase intention. Using purposive sampling, data were collected from 220 respondents, predominantly women with bachelor’s degrees. The study applied Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis. The findings indicate that cognitive and affective post-purchase dissonance do not function as mediators in the relationship between perceived impulsiveness and repurchase intention. Practical implications of the study suggest that companies, especially e-commerce platforms, should focus on minimizing post-purchase dissonance to enhance customer satisfaction and retention. Strategies such as streamlined product return policies and responsive customer service can play a vital role in achieving this. These measures can help address consumer doubts and negative emotions following impulsive purchases, fostering greater trust and loyalty. This research contributes to the understanding of consumer behavior in online retail but highlights the need for further exploration using mixed methods to better capture the emotional nuances of post-purchase dissonance. Additionally, expanding the scope to include diverse products and demographics could enrich future findings.

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14 penulis · 36 tautan kepenulisan bersama · 3 lintas organisasi

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  • Maranatha Christian University
  • Universitas Raharja
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Rony SetiawanMaranatha Christian University3
Kezia Kurniawati NursalinMaranatha Christian University2
Jessica FlorenceMaranatha Christian University2
Richard Andre SunarjoUniversitas Raharja1
Chandra KuswoyoMaranatha Christian University1
Allen KristiawanMaranatha Christian University1
Ridan Ahsani Te AwhinaAfiliasi tidak diketahui1
Rully Arlan TjahyadiMaranatha Christian University1
Cen LuMaranatha Christian University1
Felicia AbednegoMaranatha Christian University1
Kristina VaherAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://ijc.ilearning.co/ATM/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">The Role of Cognitive and Affective Post-Purchase Dissonance as Mediating Variables between Perceived Impulsiveness and Repurchase Intention</dc:title>
	<dc:creator xml:lang="en">Octavianus, Steven</dc:creator>
	<dc:creator xml:lang="en">Aprillia, Ariesya</dc:creator>
	<dc:creator xml:lang="id">Aprillia, Ariesya</dc:creator>
	<dc:subject xml:lang="en">Perceived Impulsiveness</dc:subject>
	<dc:subject xml:lang="en">Repurchase Intention</dc:subject>
	<dc:subject xml:lang="en">Cognitive Post-purchase Dissonance</dc:subject>
	<dc:subject xml:lang="en">Affective Post-purchase Dissonance</dc:subject>
	<dc:description xml:lang="en">
The study investigates whether cognitive and affective post-purchase dissonance mediate the relationship between perceived impulsiveness and repurchase intention. Using purposive sampling, data were collected from 220 respondents, predominantly women with bachelor’s degrees. The study applied Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis. The findings indicate that cognitive and affective post-purchase dissonance do not function as mediators in the relationship between perceived impulsiveness and repurchase intention. Practical implications of the study suggest that companies, especially e-commerce platforms, should focus on minimizing post-purchase dissonance to enhance customer satisfaction and retention. Strategies such as streamlined product return policies and responsive customer service can play a vital role in achieving this. These measures can help address consumer doubts and negative emotions following impulsive purchases, fostering greater trust and loyalty. This research contributes to the understanding of consumer behavior in online retail but highlights the need for further exploration using mixed methods to better capture the emotional nuances of post-purchase dissonance. Additionally, expanding the scope to include diverse products and demographics could enrich future findings.
</dc:description>
	<dc:publisher xml:lang="en">Pandawan</dc:publisher>
	<dc:date>2025-01-29</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ijc.ilearning.co/ATM/article/view/2374</dc:identifier>
	<dc:identifier>10.33050/atm.v9i1.2374</dc:identifier>
	<dc:source xml:lang="en">APTISI Transactions on Management (ATM); Vol. 9 No. 1 (2025): January; 1-11</dc:source>
	<dc:source xml:lang="id">APTISI Transactions on Management (ATM); Vol 9 No 1 (2025): January; 1-11</dc:source>
	<dc:source>2622-6804</dc:source>
	<dc:source>2622-6812</dc:source>
	<dc:source>10.33050/atm.v9i1</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://ijc.ilearning.co/ATM/article/view/2374/866</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Ariesya Aprillia, Steven Octavianus</dc:rights>
	<dc:rights xml:lang="en">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>