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Evolving Business Strategies through Cyberpreneurship in the Age of AI and Automation

APTISI Transactions on Management (ATM) · Vol. 10 No. 1 (2026) · hlm. 81–93

DOI
10.33050/atm.v10i1.2597
ISSN
2622-6804, 2622-6812
Terbit
2026-01-30
Penerbit
Pandawan
Bahasa
en
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

The rapid advancement of Artificial Intelligence (AI) and automation has fundamentally transformed how organizations formulate and execute business strategies. As digital ecosystems continue to evolve, traditional approaches are no longer sufficient to maintain competitiveness, leading to the rise of cyberpreneurship as a strategic enabler for innovation and sustainability. The objective of this study is to examine how cyberpreneurship influences the evolution of business strategies through the adoption of AI and automation, focusing on strategic agility, innovation capability, and organizational adaptability. Using a quantitative research approach, data were collected from 250 digital entrepreneurs operating in creative and technology-based sectors. The data were analyzed using SmartPLS 4.0 to test the relationships among key constructs, including AI adoption, entrepreneurial innovation, business agility, and sustainable performance. The results indicate that AI adoption significantly enhances innovation capability, which mediates the relationship between cyberpreneurship and sustainable business performance. The findings highlight that businesses leveraging AI and automation can develop adaptive, data-driven, and customer-oriented strategies that strengthen long-term competitiveness. In conclusion, this study emphasizes that cyberpreneurship plays a crucial role in driving strategic transformation in the age of automation by fostering innovation and organizational resilience aligned with the Sustainable Development Goals (SDGs), particularly SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 12 (Responsible Consumption and Production).

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  • Universitas Raharja
  • Satya Wacana Christian University
  • Gunadarma University
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  • Organisasi berbeda
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Rekan penulisOrganisasiArtikel bersama
Qurotul AiniUniversitas Raharja18
Ninda LutfianiUniversitas Raharja8
Irwan SembiringSatya Wacana Christian University6
Danny ManonggaSatya Wacana Christian University6
Po Abas SunaryaAfiliasi tidak diketahui4
Alfiah KhoirunisaUniversitas Raharja3
Dwi ApriliasariAfiliasi tidak diketahui3
Muhtarom MuhtaromAfiliasi tidak diketahui3
Agung RizkyAfiliasi tidak diketahui3
Sutarto WijonoAfiliasi tidak diketahui3
Shofiyul MillahAfiliasi tidak diketahui3
Desy AprianiAfiliasi tidak diketahui2
Ihsan Nuril HikamAfiliasi tidak diketahui2
Adam FaturahmanAfiliasi tidak diketahui2
Nuke Puji Lestari SantosoUniversitas Raharja2
Natasya Aprila YusufAfiliasi tidak diketahui2
Umi NarimawatiAfiliasi tidak diketahui2
Joko SiswantoAfiliasi tidak diketahui2
Hindriyanto Dwi PurnomoSatya Wacana Christian University2
Ira GeraldinaAfiliasi tidak diketahui2
Marviola HardiniAfiliasi tidak diketahui2
Alexander WilliamsAfiliasi tidak diketahui1
Sella AvionitaAfiliasi tidak diketahui1
Dini HidayatiAfiliasi tidak diketahui1
Andriyansah AndriyansahAfiliasi tidak diketahui1
Galih Putra CesnaAfiliasi tidak diketahui1
Ahmad Yadi FauziAfiliasi tidak diketahui1
Achmad Benny MutiaraGunadarma University1
Prihandoko PrihandokoGunadarma University1
Charlotte PashaAfiliasi tidak diketahui1
Nur AzizahAfiliasi tidak diketahui1
Raihan RaihanAfiliasi tidak diketahui1
Aan KaniviaAfiliasi tidak diketahui1
Sipho DlaminiAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://ijc.ilearning.co/ATM/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Evolving Business Strategies through Cyberpreneurship in the Age of AI and Automation</dc:title>
	<dc:creator xml:lang="en">Maulana, Imam Ryan</dc:creator>
	<dc:creator xml:lang="en">Rahardja, Untung</dc:creator>
	<dc:creator xml:lang="en">Azizah, Nur</dc:creator>
	<dc:creator xml:lang="en">Rakhmansyah, Mohamad</dc:creator>
	<dc:creator xml:lang="en">Komara, Maulana Arif</dc:creator>
	<dc:creator xml:lang="en">Sebastian, Rizky</dc:creator>
	<dc:subject xml:lang="en">Cyberpreneurship</dc:subject>
	<dc:subject xml:lang="en">Sustainable Performance</dc:subject>
	<dc:subject xml:lang="en">Business Strategies</dc:subject>
	<dc:subject xml:lang="en">AI Adoption</dc:subject>
	<dc:subject xml:lang="en">SmartPLS</dc:subject>
	<dc:description xml:lang="en">The rapid advancement of Artificial Intelligence (AI) and automation has fundamentally transformed how organizations formulate and execute business strategies. As digital ecosystems continue to evolve, traditional approaches are no longer sufficient to maintain competitiveness, leading to the rise of cyberpreneurship as a strategic enabler for innovation and sustainability. The objective of this study is to examine how cyberpreneurship influences the evolution of business strategies through the adoption of AI and automation, focusing on strategic agility, innovation capability, and organizational adaptability. Using a quantitative research approach, data were collected from 250 digital entrepreneurs operating in creative and technology-based sectors. The data were analyzed using SmartPLS 4.0 to test the relationships among key constructs, including AI adoption, entrepreneurial innovation, business agility, and sustainable performance. The results indicate that AI adoption significantly enhances innovation capability, which mediates the relationship between cyberpreneurship and sustainable business performance. The findings highlight that businesses leveraging AI and automation can develop adaptive, data-driven, and customer-oriented strategies that strengthen long-term competitiveness. In conclusion, this study emphasizes that cyberpreneurship plays a crucial role in driving strategic transformation in the age of automation by fostering innovation and organizational resilience aligned with the Sustainable Development Goals (SDGs), particularly SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 12 (Responsible Consumption and Production).</dc:description>
	<dc:publisher xml:lang="en">Pandawan</dc:publisher>
	<dc:date>2026-01-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ijc.ilearning.co/ATM/article/view/2597</dc:identifier>
	<dc:identifier>10.33050/atm.v10i1.2597</dc:identifier>
	<dc:source xml:lang="en">APTISI Transactions on Management (ATM); Vol. 10 No. 1 (2026): January; 81-93</dc:source>
	<dc:source xml:lang="id">APTISI Transactions on Management (ATM); Vol 10 No 1 (2026): January; 81-93</dc:source>
	<dc:source>2622-6804</dc:source>
	<dc:source>2622-6812</dc:source>
	<dc:source>10.33050/atm.v10i1</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://ijc.ilearning.co/ATM/article/view/2597/938</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Imam Ryan Maulana, Untung Rahardja, Nur Azizah, Mohamad Rakhmansyah, Maulana Arif Komara, Rizky Sebastian</dc:rights>
	<dc:rights xml:lang="en">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>