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Data Driven and Sustainable Innovation Strategies for Long Term Product Market Fit in SMEs

APTISI Transactions on Management (ATM) · Vol. 10 No. 2 (2026) · hlm. 215–228

DOI
10.33050/atm.v10i2.2615
ISSN
2622-6804, 2622-6812
Terbit
2026-05-23
Penerbit
Pandawan
Bahasa
en
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

In an increasingly dynamic and sustainability-conscious marketplace, startups and SMEs face mounting pressure to sustain product relevance and strategic resilience over time. This study investigates how integrated data-driven strategies support long-term product–market fit (PMF) through the alignment of real-time analytics, structured customer feedback loops, and sustainability-oriented innovation practices. Drawing on Resource-Based and Organizational Capability perspectives, the study conceptualizes digital capability formation as a strategic asset that strengthens adaptive market alignment under structural constraints. Using PLS-SEM analysis on data collected from 110 SMEs, five key constructs are examined: technology utilization, data-driven decision-making, customer feedback integration, sustainable innovation capability, and market responsiveness. The results indicate that technology utilization and data-driven decision-making exert significant positive effects on long-term PMF, while customer feedback integration facilitates iterative product refinement and market consistency. However, sustainable innovation capability and market responsiveness demonstrate negative path coefficients, suggesting that without structured governance, digital maturity, and prioritization mechanisms, these capabilities may generate operational strain or reactive strategic behavior that weakens long-term positioning. The findings extend the Data Strategy–Sustainability convergence literature by validating an integrative model that bridges digital capability development and responsible innovation in SME contexts. Managerially, the study highlights the importance of phased digital adoption and disciplined sustainability integration to ensure durable competitive alignment within evolving industrial ecosystems

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  • Universitas Raharja
  • Tadulako University
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Rekan penulisOrganisasiArtikel bersama
Untung RahardjaAfiliasi tidak diketahui3
Efa Ayu NabilaAfiliasi tidak diketahui2
Tatik MariyantiAfiliasi tidak diketahui2
Nuke Puji Lestari SantosoUniversitas Raharja2
Mochamad Heru Riza ChakimAfiliasi tidak diketahui2
Po Abas SunaryaAfiliasi tidak diketahui2
Marviola HardiniAfiliasi tidak diketahui1
Dewi ImmaniarAfiliasi tidak diketahui1
Dedeh SupriyantiAfiliasi tidak diketahui1
Nur AzizahAfiliasi tidak diketahui1
Wahyuningsih WahyuningsihTadulako University1
Tarisya RamadhanAfiliasi tidak diketahui1
Fifin AlfianaAfiliasi tidak diketahui1
Nimatul KhofifahAfiliasi tidak diketahui1
Nadia Nur AzizahAfiliasi tidak diketahui1
Nova RamadhonaAfiliasi tidak diketahui1
Nuraini Diah NoviatiAfiliasi tidak diketahui1
Fengki Eka PutraAfiliasi tidak diketahui1
Sadan SadanAfiliasi tidak diketahui1
Ridhuan AhsanitaqwimAfiliasi tidak diketahui1
Indra WijayaAfiliasi tidak diketahui1
Rosa LesmanaAfiliasi tidak diketahui1
Harry AgustianAfiliasi tidak diketahui1
Sipah AudiahAfiliasi tidak diketahui1
Susy Alestriani SibagariangAfiliasi tidak diketahui1
Anthony RodriguezAfiliasi tidak diketahui1
Fitra Putri OgandaUniversitas Raharja1
Anggit Panji PangestuAfiliasi tidak diketahui1
Alexander WiliamsAfiliasi tidak diketahui1
Ninda LutfianiUniversitas Raharja1
Alfiah KhoirunisaUniversitas Raharja1
ChoiriyahAfiliasi tidak diketahui1
Muhammad AfifAfiliasi tidak diketahui1
VictoriandaAfiliasi tidak diketahui1

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Sumber metadata: OAI-PMH (metadata jurnal) https://ijc.ilearning.co/ATM/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Data Driven and Sustainable Innovation Strategies for Long Term Product Market Fit in SMEs</dc:title>
	<dc:creator xml:lang="en">Pujiastuti, Sri Lestari</dc:creator>
	<dc:creator xml:lang="en">Septiani, Nanda</dc:creator>
	<dc:creator xml:lang="en">Faturahman, Adam</dc:creator>
	<dc:creator xml:lang="en">Lase, Steven Harazaki</dc:creator>
	<dc:creator xml:lang="en">Putri, Mitra Trima Dessincer</dc:creator>
	<dc:creator xml:lang="en">Lansonia, April</dc:creator>
	<dc:subject xml:lang="en">LTPMF</dc:subject>
	<dc:subject xml:lang="en">Innovation</dc:subject>
	<dc:subject xml:lang="en">Sustainable</dc:subject>
	<dc:subject xml:lang="en">Customer Feedback</dc:subject>
	<dc:subject xml:lang="en">SMEs</dc:subject>
	<dc:description xml:lang="en">In an increasingly dynamic and sustainability-conscious marketplace, startups and SMEs face mounting pressure to sustain product relevance and strategic resilience over time. This study investigates how integrated data-driven strategies support long-term product–market fit (PMF) through the alignment of real-time analytics, structured customer feedback loops, and sustainability-oriented innovation practices. Drawing on Resource-Based and Organizational Capability perspectives, the study conceptualizes digital capability formation as a strategic asset that strengthens adaptive market alignment under structural constraints. Using PLS-SEM analysis on data collected from 110 SMEs, five key constructs are examined: technology utilization, data-driven decision-making, customer feedback integration, sustainable innovation capability, and market responsiveness. The results indicate that technology utilization and data-driven decision-making exert significant positive effects on long-term PMF, while customer feedback integration facilitates iterative product refinement and market consistency. However, sustainable innovation capability and market responsiveness demonstrate negative path coefficients, suggesting that without structured governance, digital maturity, and prioritization mechanisms, these capabilities may generate operational strain or reactive strategic behavior that weakens long-term positioning. The findings extend the Data Strategy–Sustainability convergence literature by validating an integrative model that bridges digital capability development and responsible innovation in SME contexts. Managerially, the study highlights the importance of phased digital adoption and disciplined sustainability integration to ensure durable competitive alignment within evolving industrial ecosystems</dc:description>
	<dc:publisher xml:lang="en">Pandawan</dc:publisher>
	<dc:date>2026-05-23</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ijc.ilearning.co/ATM/article/view/2615</dc:identifier>
	<dc:identifier>10.33050/atm.v10i2.2615</dc:identifier>
	<dc:source xml:lang="en">APTISI Transactions on Management (ATM); Vol. 10 No. 2 (2026): May; 215-228</dc:source>
	<dc:source xml:lang="id">APTISI Transactions on Management (ATM); Vol 10 No 2 (2026): May; 215-228</dc:source>
	<dc:source>2622-6804</dc:source>
	<dc:source>2622-6812</dc:source>
	<dc:source>10.33050/atm.v10i2</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://ijc.ilearning.co/ATM/article/view/2615/952</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Sri Lestari Pujiastuti, Nanda Septiani, Adam Faturahman, Steven Harazaki Lase, Mitra Trima Dessincer Putri, April Lansonia</dc:rights>
	<dc:rights xml:lang="en">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>