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Peningkatan Kapasitas dan Akses Pasar melalui Program Pelatihan dan Pendampingan UMKM Bakpao Barokah

Jurnal Dharma Indonesia · Vol. 4 No. 1 (2026)

DOI
10.15294/jdi.v3i1.33422
ISSN
2988-2575
Terbit
2026-05-19
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy, but many MSME business owners still face obstacles in marketing and business management. One MSME in Sangkanjoyo Village, Bakpao Barokah, has products that are popular with the community but still relies on conventional promotion, limiting its market reach. This community service activity aims to increase business capacity through the use of logos, the creation of packaging stickers, and digitalization assistance with Google Maps Business and Shopee Food. The method used is Participatory Action Research (PAR), with the following stages: planning, implementation, monitoring, and evaluation. The results of the activity show that the Bakpao Barokah owner has succeeded in utilizing digital media for promotion, understanding online business account management, and strengthening product identity through packaging. This community service activity has a positive impact, including increased understanding of digital marketing, expanded market access, and a more professional business image

Kata kunci

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40 penulis · 141 tautan kepenulisan bersama · menampilkan 40 yang paling banyak terhubung

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  • State University of Semarang
  • Universitas Gadjah Mada
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Abdul JabbarState University of Semarang3
Trida Ridho FarizState University of Semarang2
Cintiya Egi PurwadiAfiliasi tidak diketahui2
Mahendra GunawanAfiliasi tidak diketahui2
Dhiyanita ShabrinaAfiliasi tidak diketahui2
Lenny Helmalia MustikawatiAfiliasi tidak diketahui2
Muhammad Agnaf NaufalState University of Semarang1
Aurelia Dias Nanda RevalinaAfiliasi tidak diketahui1
Daffa Evan PradamaAfiliasi tidak diketahui1
Bernov Lakhomi Pujangga SaktiAfiliasi tidak diketahui1
Karista Gadis SetiyandaAfiliasi tidak diketahui1
Umi RahmawatiAfiliasi tidak diketahui1
Maria Nafraim OktavianAfiliasi tidak diketahui1
Adi SusantoUniversitas Gadjah Mada1
Miftakhul JannahAfiliasi tidak diketahui1
Annisa Salwa HafidzahAfiliasi tidak diketahui1
Yazida RizkayantiAfiliasi tidak diketahui1
Ahmad Edi DarmawanAfiliasi tidak diketahui1
Hafiizh PrasetiaAfiliasi tidak diketahui1
Putri Alifa KholilAfiliasi tidak diketahui1
Rifki TrihadiantaAfiliasi tidak diketahui1
Alfath Ali AsharAfiliasi tidak diketahui1
Lutfiah Rahma Sekar KinasihAfiliasi tidak diketahui1
Hasna Sekar UtamiAfiliasi tidak diketahui1
Shalwa Nurhaliza RahmasariAfiliasi tidak diketahui1
Nurul LutfiahAfiliasi tidak diketahui1
Friska Dyah SafitriAfiliasi tidak diketahui1
Mariyoto Danang PambudiAfiliasi tidak diketahui1
Erna Noor SavitriState University of Semarang1
Rizki Nor AmeliaState University of Semarang1
Andin Vita AmaliaAfiliasi tidak diketahui1
Parmin ParminState University of Semarang1
Sri NgabektiAfiliasi tidak diketahui1
Mohammad Rifki TrihadiantaAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jdi/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Peningkatan Kapasitas dan Akses Pasar melalui Program Pelatihan dan Pendampingan UMKM Bakpao Barokah</dc:title>
	<dc:creator xml:lang="en"> Al Bayentika, Estika</dc:creator>
	<dc:creator xml:lang="en">Khalim, Yovie Aditya Ainur </dc:creator>
	<dc:creator xml:lang="en"> Amelia, Ainun Fitri</dc:creator>
	<dc:creator xml:lang="en">Rahmatika, Lana Ihda </dc:creator>
	<dc:creator xml:lang="en">Prasetya, Juliandheo Putra </dc:creator>
	<dc:creator xml:lang="en">Haris, Amnan</dc:creator>
	<dc:subject xml:lang="en">capacity building</dc:subject>
	<dc:subject xml:lang="en">competitiveness, </dc:subject>
	<dc:subject xml:lang="en">digital marketing</dc:subject>
	<dc:subject xml:lang="en">market access</dc:subject>
	<dc:subject xml:lang="en">MSMEs</dc:subject>
	<dc:description xml:lang="en">Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy, but many MSME business owners still face obstacles in marketing and business management. One MSME in Sangkanjoyo Village, Bakpao Barokah, has products that are popular with the community but still relies on conventional promotion, limiting its market reach. This community service activity aims to increase business capacity through the use of logos, the creation of packaging stickers, and digitalization assistance with Google Maps Business and Shopee Food. The method used is Participatory Action Research (PAR), with the following stages: planning, implementation, monitoring, and evaluation. The results of the activity show that the Bakpao Barokah owner has succeeded in utilizing digital media for promotion, understanding online business account management, and strengthening product identity through packaging. This community service activity has a positive impact, including increased understanding of digital marketing, expanded market access, and a more professional business image</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2026-05-19</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jdi/article/view/33422</dc:identifier>
	<dc:identifier>10.15294/jdi.v3i1.33422</dc:identifier>
	<dc:source xml:lang="en">Jurnal Dharma Indonesia; Vol. 4 No. 1 (2026): Jurnal Dharma Indonesia</dc:source>
	<dc:source>2988-2575</dc:source>
	<dc:source>10.15294/jdi.v3i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jdi/article/view/33422/9634</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Jurnal Dharma Indonesia</dc:rights>
</oai_dc:dc>