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Strategic Orientation as Booster of Small Business Innovation: is it Possible?

Jurnal Dinamika Manajemen · Vol. 15 No. 2 (2024) · hlm. 305–317

DOI
10.15294/jdm.v15i2.5827
ISSN
2337-5434
Terbit
2024-09-30
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

This study investigates the role of market orientation, entrepreneurial orientation, and learning orientation as boosters of the impact of knowledge management on innovation. This study filling the gap of inconsistent relation among knowledge management on business innovation in small business context. This research analyzed a quantitative design using a survey method and SEM-PLS modeling. Questionnaires were distributed to 160 respondents, who were small business owners, using the inverse root square sample size method with purposive sampling. The data were analyzed using the SEM-Warp PLS method. The research results indicate that market orientation, entrepreneurial orientation, and learning orientation significantly mediate the relationship between knowledge management and business innovation. These findings suggest that small entrepreneurs need to allocate time to enhance these three orientations through activities such as knowledge exploration, creation, and dissemination through entrepreneurial associations or business seminars or workshops, by doing so, they can promote increased innovation and improve their competitive advantage in the market.

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19 penulis · 38 tautan kepenulisan bersama · 7 lintas organisasi

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  • State University of Semarang
  • Sebelas Maret University
  • Jenderal Soedirman University
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
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Rekan penulisOrganisasiArtikel bersama
Meliana Nurantika RahmaState University of Semarang1
Ahmad SaerojiState University of Semarang1
Elsa Putri RahayuAfiliasi tidak diketahui1
Muh Fakhrihun NaamAfiliasi tidak diketahui1
Retnoningrum HidayahState University of Semarang1
Arif FiyantoState University of Semarang1
Bangkit SanjayaState University of Semarang1
Eko SugiartoState University of Semarang1
Ramita KholifaturrohmahJenderal Soedirman University1
Siswandari SiswandariSebelas Maret University1
Cut Misni MulasiwiJenderal Soedirman University1
Mintasih IndriayuSebelas Maret University1
Fadillah Fatqur RohmanAfiliasi tidak diketahui1
Ahmad JaenudinState University of Semarang1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jdm/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc)
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	<dc:title xml:lang="en">Strategic Orientation as Booster of Small Business Innovation: is it Possible?</dc:title>
	<dc:creator xml:lang="en">Mulyono, Kemal Budi</dc:creator>
	<dc:creator xml:lang="en">Susilaningsih </dc:creator>
	<dc:creator xml:lang="en">Hindrayani , Aniek</dc:creator>
	<dc:creator xml:lang="en">Totalia , Salman Alfarisy</dc:creator>
	<dc:creator xml:lang="en">Rahman, M. Fathur</dc:creator>
	<dc:subject xml:lang="en">Business Innovation Capability</dc:subject>
	<dc:subject xml:lang="en">Entrepreneurial Orientation</dc:subject>
	<dc:subject xml:lang="en">Knowledge Management</dc:subject>
	<dc:subject xml:lang="en">Learning Orientation</dc:subject>
	<dc:subject xml:lang="en">Marketing  Orientation</dc:subject>
	<dc:description xml:lang="en">This study investigates the role of market orientation, entrepreneurial orientation, and learning orientation as boosters of the impact of knowledge management on innovation. This study filling the gap of inconsistent relation among knowledge management on business innovation in small business context. This research analyzed a quantitative design using a survey method and SEM-PLS modeling. Questionnaires were distributed to 160 respondents, who were small business owners, using the inverse root square sample size method with purposive sampling. The data were analyzed using the SEM-Warp PLS method. The research results indicate that market orientation, entrepreneurial orientation, and learning orientation significantly mediate the relationship between knowledge management and business innovation. These findings suggest that small entrepreneurs need to allocate time to enhance these three orientations through activities such as knowledge exploration, creation, and dissemination through entrepreneurial associations or business seminars or workshops, by doing so, they can promote increased innovation and improve their competitive advantage in the market.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2024-09-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jdm/article/view/5827</dc:identifier>
	<dc:identifier>10.15294/jdm.v15i2.5827</dc:identifier>
	<dc:source xml:lang="en">Jurnal Dinamika Manajemen; Vol. 15 No. 2 (2024): September; 305-317</dc:source>
	<dc:source>2337-5434</dc:source>
	<dc:source>10.15294/jdm.v15i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jdm/article/view/5827/1580</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 JDM (Jurnal Dinamika Manajemen)</dc:rights>
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