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EFFECTIVENESS OF POWTOON AS LEARNING MEDIA TO IMPROVE HIGH SCHOOL STUDENTS’ ACCOUNTING LEARNING OUTCOMES

Journal of Economic Education · Vol. 14 No. 1 (2025) · hlm. 124–132

DOI
10.15294/jeec.v14i1.24001
ISSN
2301-7341
Terbit
2025-07-02
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The advancement of information technology has opened new opportunities for innovation in education, including the use of Powtoon as a learning medium. This study aims to examine the effectiveness of Powtoon in improving students’ learning outcomes in accounting at the senior high school level. Using a literature review method, data were collected from various scientific articles and journals, then analyzed through a qualitative descriptive approach. The findings show that integrating Powtoon into the learning process significantly enhances student engagement, motivation, and understanding. Data from multiple studies indicate improvements in learning achievement across affective, cognitive, and psychomotor domains, with an average increase in student performance from 71.85% to 89.22% after using animated media. Additionally, Powtoon effectively accommodates diverse learning styles, particularly for visual learners. In conclusion, Powtoon serves not only as a visual aid but also as a powerful tool to increase learning effectiveness, foster a more interactive classroom environment, and support the holistic development of students in alignment with an independent curriculum. Therefore, Powtoon is strongly recommended as an innovative learning medium for accounting and other subject areas

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  • State University of Semarang
  • Universitas Media Nusantara Citra
  • IAIN Kudus
  • Sebelas Maret University
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  • Organisasi berbeda
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Rekan penulisOrganisasiArtikel bersama
Suwito Eko PramonoState University of Semarang3
Tri Joko RaharjoState University of Semarang2
Noor HudallahState University of Semarang2
Sucihatiningsih Dian Wisika PrajantiState University of Semarang2
I Gusti Ayu Agung Aristi PutriUniversitas Media Nusantara Citra1
Ananda Fiky Dibanu KhaerUniversitas Media Nusantara Citra1
Zaenuri ZaenuriState University of Semarang1
Fathur RokhmanState University of Semarang1
Arief RohmanState University of Semarang1
Harianingsih HarianingsihState University of Semarang1
Didik WiyonoState University of Semarang1
Muhammad Zaini MiftahIAIN Kudus1
Angga Pandu WijayaState University of Semarang1
Ellianawati EllianawatiState University of Semarang1
Decky AvriliandaState University of Semarang1
Faricha Putri Alif ViaState University of Semarang1
Rida AndriyaniAfiliasi tidak diketahui1
Ria AniktiaAfiliasi tidak diketahui1
Umi HanifahSebelas Maret University1
Lucky Tio MonikaAfiliasi tidak diketahui1
Eko Marliyana MarliyanaState University of Semarang1
Yanuar Dwi PurnomoState University of Semarang1
Atiyah Nima FaradisaState University of Semarang1
Eka Deny PrihastomoState University of Semarang1
Ulfi Nihayah FitriyaniState University of Semarang1
Hidayatul KhasanahState University of Semarang1
Milla SeptianaState University of Semarang1
Devi SoniaState University of Semarang1
Margareta RahayuningsihState University of Semarang1
S. MartonoState University of Semarang1
Agnees Dyah RachmawatieState University of Semarang1
Soesanto SoesantoState University of Semarang1
Siti Fiki IkmahState University of Semarang1
Gatot Hadi PrasetyoState University of Semarang1
Nina OktarinaState University of Semarang1
Yeri SutopoState University of Semarang1
Edi YuliantoState University of Semarang1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jeec/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">EFFECTIVENESS OF POWTOON AS LEARNING MEDIA TO IMPROVE HIGH SCHOOL STUDENTS’ ACCOUNTING LEARNING OUTCOMES</dc:title>
	<dc:creator xml:lang="en">Sheila Erdi El-Majid</dc:creator>
	<dc:creator xml:lang="en">Muhammad Khafid</dc:creator>
	<dc:creator xml:lang="en">Arief Yulianto</dc:creator>
	<dc:subject xml:lang="en">Powtoon</dc:subject>
	<dc:subject xml:lang="en">Learning Outcome</dc:subject>
	<dc:subject xml:lang="en">Learning Media</dc:subject>
	<dc:subject xml:lang="en">Accounting</dc:subject>
	<dc:description xml:lang="en">The advancement of information technology has opened new opportunities for innovation in education, including the use of Powtoon as a learning medium. This study aims to examine the effectiveness of Powtoon in improving students’ learning outcomes in accounting at the senior high school level. Using a literature review method, data were collected from various scientific articles and journals, then analyzed through a qualitative descriptive approach. The findings show that integrating Powtoon into the learning process significantly enhances student engagement, motivation, and understanding. Data from multiple studies indicate improvements in learning achievement across affective, cognitive, and psychomotor domains, with an average increase in student performance from 71.85% to 89.22% after using animated media. Additionally, Powtoon effectively accommodates diverse learning styles, particularly for visual learners. In conclusion, Powtoon serves not only as a visual aid but also as a powerful tool to increase learning effectiveness, foster a more interactive classroom environment, and support the holistic development of students in alignment with an independent curriculum. Therefore, Powtoon is strongly recommended as an innovative learning medium for accounting and other subject areas</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-07-02</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jeec/article/view/24001</dc:identifier>
	<dc:identifier>10.15294/jeec.v14i1.24001</dc:identifier>
	<dc:source xml:lang="en">Journal of Economic Education; Vol. 14 No. 1 (2025): June 2025; 124 - 132</dc:source>
	<dc:source>2301-7341</dc:source>
	<dc:source>10.15294/jeec.v14i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jeec/article/view/24001/4602</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Journal of Economic Education</dc:rights>
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