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The Influence of Social Media and E-Wallet Use on Consumptive Behavior Through Lifestyle

Journal of Economic Education · Vol. 14 No. 1 (2025) · hlm. 189–202

DOI
10.15294/jeec.v14i1.25724
ISSN
2301-7341
Terbit
2025-07-02
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

Consumptive behavior is an act of excessive and unplanned consumption of goods/services for the sake of lifestyle or desires, not needs. This study aims to analyze the influence of social media and the use of e-wallets on consumptive behavior through lifestyle. This research is quantitative research. The population in this study were FEB UNNES students in the Class of 2022, 2023, and 2024 totaling 4,904. Determination of sample size using the slovin formula with a sample size of 370 respondents. The sampling technique uses propotionate stratified random sampling. Data collection techniques using questionnaires with data analysis techniques include descriptive analysis, path analysis, and Sobel test. The results of this study indicate that social media has a positive effect on consumptive behavior, the use of e-wallets affects consumptive behavior, lifestyle affects consumptive behavior, social media affects lifestyle, the use of e-wallets affects lifestyle, social media affects consumptive behavior through lifestyle, the use of e-wallets affects consumptive behavior through lifestyle. Further research suggestions can add mediating variables that have not been studied such as the use of paylater and QRIS.

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  • State University of Semarang
  • Universitas Yudharta Pasuruan
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Hasan MukhibadAfiliasi tidak diketahui2
Lola Kurnia PitalokaAfiliasi tidak diketahui2
Joko WidodoAfiliasi tidak diketahui2
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Sari UtamiAfiliasi tidak diketahui1
S MartonoAfiliasi tidak diketahui1
FachrurrozieAfiliasi tidak diketahui1
Inaya Sari MelatiState University of Semarang1
Nina FarlianaAfiliasi tidak diketahui1
EriyaniAfiliasi tidak diketahui1
Indah AnisykurlillahAfiliasi tidak diketahui1
Teguh Hardi RaharjoAfiliasi tidak diketahui1
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Nina OktarinaAfiliasi tidak diketahui1
Rifatul Maula RifaAfiliasi tidak diketahui1
Anisa Nur HidayahAfiliasi tidak diketahui1
Amir MahmudUniversitas Yudharta Pasuruan1
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Rista MaulidinaAfiliasi tidak diketahui1
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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jeec/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">The Influence of Social Media and E-Wallet Use on Consumptive Behavior Through Lifestyle</dc:title>
	<dc:creator xml:lang="en">Septian Anggaretta, Dhela</dc:creator>
	<dc:creator xml:lang="en">Kardoyo</dc:creator>
	<dc:creator xml:lang="en">Kusumantoro</dc:creator>
	<dc:subject xml:lang="en">Social Media, E-wallet Use, Consumptive Behavior, Lifestyle</dc:subject>
	<dc:description xml:lang="en">Consumptive behavior is an act of excessive and unplanned consumption of goods/services for the sake of lifestyle or desires, not needs. This study aims to analyze the influence of social media and the use of e-wallets on consumptive behavior through lifestyle. This research is quantitative research. The population in this study were FEB UNNES students in the Class of 2022, 2023, and 2024 totaling 4,904. Determination of sample size using the slovin formula with a sample size of 370 respondents. The sampling technique uses propotionate stratified random sampling. Data collection techniques using questionnaires with data analysis techniques include descriptive analysis, path analysis, and Sobel test. The results of this study indicate that social media has a positive effect on consumptive behavior, the use of e-wallets affects consumptive behavior, lifestyle affects consumptive behavior, social media affects lifestyle, the use of e-wallets affects lifestyle, social media affects consumptive behavior through lifestyle, the use of e-wallets affects consumptive behavior through lifestyle. Further research suggestions can add mediating variables that have not been studied such as the use of paylater and QRIS.
 </dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-07-02</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jeec/article/view/25724</dc:identifier>
	<dc:identifier>10.15294/jeec.v14i1.25724</dc:identifier>
	<dc:source xml:lang="en">Journal of Economic Education; Vol. 14 No. 1 (2025): June 2025; 189 - 202</dc:source>
	<dc:source>2301-7341</dc:source>
	<dc:source>10.15294/jeec.v14i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jeec/article/view/25724/4644</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Journal of Economic Education</dc:rights>
</oai_dc:dc>