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The Effect of Entrepreneurial Orientation, Market Orientation, Product Innovation on Business Performance

Journal of Economic Education · Vol. 13 No. 1 (2025) · hlm. 1–8

DOI
10.15294/jeec.v13i1.28331
ISSN
2301-7341
Terbit
2025-08-26
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

Company performance is important matter for the company. This study aims to analyze the effect of entrepreneurial orientation, market orientation, and product innovation on micro-enterprise performance and is strengthened by competitive advantage. This study is quantitative research. The population in this study were 135 water hyacinth handicraft micro-entrepreneurs registered in the Semarang Regency Cooperatives and Small and Medium Enterprises Service. The sampling technique used was cluster proportional random sampling. The data processed in the study used primary data obtained from questionnaires distributed directly to water hyacinth handicraft micro-entrepreneurs in Semarang Regency. The data analysis methods used are descriptive analysis and Structural Equation Model (SEM) with the assistance of the SmartPLS 4.0 analysis tool. The result of this study shows that entrepreneurial orientation, market orientation, and product innovation have a positive and significant effect on the performance of micro-enterprises. Competitive advantage can moderate the effect of entrepreneurial orientation, market orientation, and product innovation on micro-enterprise performance. Suggestions for further research can add moderating variables that have never been studied, such as financial access and market orientation.

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  • State University of Semarang
  • IPB University
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Rekan penulisOrganisasiArtikel bersama
Fathur RokhmanState University of Semarang5
Eko HandoyoState University of Semarang4
Dian Fithra PermanaState University of Semarang3
Ahmad NurkhinState University of Semarang3
Joko WidodoState University of Semarang3
RusdartiState University of Semarang2
Agus WahyudinState University of Semarang2
S. MartonoState University of Semarang2
Muhsin MuhsinState University of Semarang2
Nina FarlianaState University of Semarang1
Widiyanto WidiyantoState University of Semarang1
Ahmad JaenudinState University of Semarang1
Muhammad FeriadyState University of Semarang1
Teguh Hardi RaharjoState University of Semarang1
Pingkan Anggia KinaryosihState University of Semarang1
Radini SintaState University of Semarang1
Moh. UyubState University of Semarang1
SuharjaState University of Semarang1
Heni Agus PurwantiState University of Semarang1
Asrori AsroriState University of Semarang1
Deby Luriawati NaryatmojoState University of Semarang1
Andri Sumihar SimbolonAfiliasi tidak diketahui1
Muh SholehState University of Semarang1
Yudha HeriyantoState University of Semarang1
KastiniState University of Semarang1
SlametState University of Semarang1
Ahmad RozaniState University of Semarang1
KardiyemState University of Semarang1
Findy Cahya Isca SariState University of Semarang1
Inarotul CaturmufidariniState University of Semarang1
Rena Alfatih Dinul HadyuState University of Semarang1
Ahmad SaerojiState University of Semarang1
Esti WidyarningsihState University of Semarang1
Fian FandanuState University of Semarang1
Riyanti Ratna Ayu KurniasariState University of Semarang1
Sri RatnawatiIPB University1
Lisa PratiwiState University of Semarang1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jeec/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">The Effect of Entrepreneurial Orientation, Market Orientation, Product Innovation on Business Performance</dc:title>
	<dc:creator xml:lang="en">Fachrunisa, Diah </dc:creator>
	<dc:creator xml:lang="en">Oktarina, Nina </dc:creator>
	<dc:creator xml:lang="en">Kusumantoro, Kusumantoro</dc:creator>
	<dc:subject xml:lang="en">Product Innovation, Competitive Advantage, Business Performance, Entrepreneurial Orientation, Market Orientation</dc:subject>
	<dc:description xml:lang="en">Company performance is important matter for the company. This study aims to analyze the effect of entrepreneurial orientation, market orientation, and product innovation on micro-enterprise performance and is strengthened by competitive advantage. This study is quantitative research. The population in this study were 135 water hyacinth handicraft micro-entrepreneurs registered in the Semarang Regency Cooperatives and Small and Medium Enterprises Service. The sampling technique used was cluster proportional random sampling. The data processed in the study used primary data obtained from questionnaires distributed directly to water hyacinth handicraft micro-entrepreneurs in Semarang Regency. The data analysis methods used are descriptive analysis and Structural Equation Model (SEM) with the assistance of the SmartPLS 4.0 analysis tool. The result of this study shows that entrepreneurial orientation, market orientation, and product innovation have a positive and significant effect on the performance of micro-enterprises. Competitive advantage can moderate the effect of entrepreneurial orientation, market orientation, and product innovation on micro-enterprise performance. Suggestions for further research can add moderating variables that have never been studied, such as financial access and market orientation.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-08-26</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jeec/article/view/28331</dc:identifier>
	<dc:identifier>10.15294/jeec.v13i1.28331</dc:identifier>
	<dc:source xml:lang="en">Journal of Economic Education; Vol. 13 No. 1 (2024): June 2024; 1-8</dc:source>
	<dc:source>2301-7341</dc:source>
	<dc:source>10.15294/jeec.v13i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jeec/article/view/28331/4498</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Journal of Economic Education</dc:rights>
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