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Optimization Strategy of Competitive Advantage and Sustainable Corporate Performance

Journal of Economic Education · Vol. 13 No. 1 (2025) · hlm. 9–23

DOI
10.15294/jeec.v13i1.28332
ISSN
2301-7341
Terbit
2025-08-26
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

Cooperatives are a sector that has an important role in the national economy. The existence of cooperatives must continue to be improved and preserved, one of which is the Dukuhseti Indonesian Farmer Producer Cooperative (KPPI). Therefore, a business strategy is needed with integrated, integrated and sustainable implementation of competitive advantage and sustainable corporate performance. This research aims to analyze the role of competitive advantage and sustainable corporate performance at KPPI Dukuhseti, analyze the roles and interactions of actors/stakeholders and develop strategic priorities. The research method used is mixed method with analysis using qualitative descriptive, Matrix of Alliance, Conflicts, Tactics, Objectives and Recommendations (MACTOR) and Analytic Network Process (ANP). The research results show that there is a large contribution/role of competitive advantage in corporate sustainable performance. The competitive advantage strategy used focuses on differentiation. Apart from that, in the MACTOR analysis there are 4 main actors, namely KPPI Dukuhseti, the Cooperatives and MSMEs Service, the Food Security Service and Academics. There are also 2 significant goals, namely increasing digital literacy and synergistic development of cooperatives. Meanwhile, ANP analysis shows that environmental criteria and then technology are the main priorities. Regarding alternative policies that are also a priority is increasing digital literacy.

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  • State University of Semarang
  • State University of Malang
  • Indonesia Open University
  • Sebelas Maret University
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Arief YuliantoState University of Semarang6
Fauzul AdzimAfiliasi tidak diketahui4
R Benny RiyantoAfiliasi tidak diketahui3
Talitha WidiatningrumAfiliasi tidak diketahui3
Wijang SakitriAfiliasi tidak diketahui3
Shanty OktaviliaAfiliasi tidak diketahui3
Partono ThomasAfiliasi tidak diketahui3
Jarot Tri Bowo SantosoAfiliasi tidak diketahui3
Heri YantoAfiliasi tidak diketahui3
Kardoyo KardoyoAfiliasi tidak diketahui3
Slamet SumartoAfiliasi tidak diketahui2
Martitah MartitahAfiliasi tidak diketahui2
Nurul Haeriyah RidwanAfiliasi tidak diketahui2
Ahmad SehabuddinAfiliasi tidak diketahui2
Rohmawati RohmawatiAfiliasi tidak diketahui2
Januharto PartonoAfiliasi tidak diketahui2
Joko WidodoAfiliasi tidak diketahui2
Etty Puji LestariAfiliasi tidak diketahui2
Eko HandoyoAfiliasi tidak diketahui2
Amin PujiatiAfiliasi tidak diketahui2
Rusdarti RusdartiAfiliasi tidak diketahui2
Ketut SudarmaAfiliasi tidak diketahui2
Moh Yasir AlimiAfiliasi tidak diketahui2
Arip WijiantoAfiliasi tidak diketahui2
Muhammad KhafidAfiliasi tidak diketahui2
Carolina Lita PermatasariAfiliasi tidak diketahui2
Subiyanto SubiyantoState University of Semarang1
Nur Azis SalimState University of Semarang1
Setya Budi Arif PrabowoState University of Semarang1
Deyndrawan SutrisnoState University of Semarang1
Andika AnantyoState University of Semarang1
Dewi AnggrianiState University of Semarang1
Etty SoesilowatiState University of Malang1
Etty Puji LestariIndonesia Open University1
Suwarto SuwartoAfiliasi tidak diketahui1
Suryani Latifah MuwahhidAfiliasi tidak diketahui1
Suryani Latifah MuwahhidSebelas Maret University1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jeec/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Optimization Strategy of Competitive Advantage and Sustainable Corporate Performance</dc:title>
	<dc:creator xml:lang="en">Rachmadi, Moch Faizal </dc:creator>
	<dc:creator xml:lang="en">Prajanti, Sucihatiningsih Dian Wisika </dc:creator>
	<dc:creator xml:lang="en">Widiyanto, Widiyanto</dc:creator>
	<dc:subject xml:lang="en">Competitive Advantage, Sustainable Corporate Performance, Cooperatives, Digital Literacy</dc:subject>
	<dc:description xml:lang="en">Cooperatives are a sector that has an important role in the national economy. The existence of cooperatives must continue to be improved and preserved, one of which is the Dukuhseti Indonesian Farmer Producer Cooperative (KPPI). Therefore, a business strategy is needed with integrated, integrated and sustainable implementation of competitive advantage and sustainable corporate performance. This research aims to analyze the role of competitive advantage and sustainable corporate performance at KPPI Dukuhseti, analyze the roles and interactions of actors/stakeholders and develop strategic priorities. The research method used is mixed method with analysis using qualitative descriptive, Matrix of Alliance, Conflicts, Tactics, Objectives and Recommendations (MACTOR) and Analytic Network Process (ANP). The research results show that there is a large contribution/role of competitive advantage in corporate sustainable performance. The competitive advantage strategy used focuses on differentiation. Apart from that, in the MACTOR analysis there are 4 main actors, namely KPPI Dukuhseti, the Cooperatives and MSMEs Service, the Food Security Service and Academics. There are also 2 significant goals, namely increasing digital literacy and synergistic development of cooperatives. Meanwhile, ANP analysis shows that environmental criteria and then technology are the main priorities. Regarding alternative policies that are also a priority is increasing digital literacy.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-08-26</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jeec/article/view/28332</dc:identifier>
	<dc:identifier>10.15294/jeec.v13i1.28332</dc:identifier>
	<dc:source xml:lang="en">Journal of Economic Education; Vol. 13 No. 1 (2024): June 2024; 9-23</dc:source>
	<dc:source>2301-7341</dc:source>
	<dc:source>10.15294/jeec.v13i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jeec/article/view/28332/5859</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Journal of Economic Education</dc:rights>
</oai_dc:dc>