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The Strategy Development of Batik Business in Kampung Batik, Semarang City

Journal of Economic Education · Vol. 13 No. 2 (2025) · hlm. 188–196

DOI
10.15294/jeec.v13i2.28416
ISSN
2301-7341
Terbit
2025-06-22
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

One of the leading business sectors in Central Java is the textile and garment industry, particularly batik, which is predominantly managed by SMEs (small and medium enterprises). Batik is an artistic cultural heritage of Indonesia, admired worldwide, and deserving of preservation and cultivation to its fullest potential. Semarang City is famous for Semarangan batik, which features motifs that distinctly represent various corners of the city. However, Semarangan Batik is not yet widely recognized by the general public. The purpose of this research is to analyze the business development strategies for batik in the Kampung Batik of Semarang City. The research method used is descriptive-qualitative. The variables in this study include internal factors such as human resources, raw materials, marketing, and management, as well as external factors such as competition, socioeconomic conditions, and government support. The subjects of this research are batik artisans in the Kampung Batik of Rejomulyo Village, East Semarang District. The data analysis techniques used are descriptive analysis and SWOT analysis. The research results show that the IE matrix of the batik business in Kampung Batik of Semarang City is in cell V, indicating that the business is in a stable condition. The development strategies that can be implemented include product differentiation, marketing, and human resources. The findings of this research are expected to provide appropriate strategies for the development of the batik business in the Kampung Batik of Semarang City.

Kata kunci

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  • Institut Teknologi Sepuluh Nopember
  • Sebelas Maret University
  • State University of Semarang
  • Universitas Bhayangkara Surabaya
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Murwatiningsih MurwatiningsihAfiliasi tidak diketahui6
Rusdarti RusdartiAfiliasi tidak diketahui5
Kardoyo KardoyoAfiliasi tidak diketahui5
Agus WahyudinAfiliasi tidak diketahui3
Ade RustianaAfiliasi tidak diketahui3
Ahmad SehabuddinAfiliasi tidak diketahui3
Edy SuryantoSebelas Maret University3
Muhammad KhafidAfiliasi tidak diketahui3
Titi PrihatinAfiliasi tidak diketahui3
Widiyanto WidiyantoAfiliasi tidak diketahui3
Rizqi Mustika WatiAfiliasi tidak diketahui3
Fahrur RoziInstitut Teknologi Sepuluh Nopember3
Kusumantoro KusumantoroAfiliasi tidak diketahui3
Dian Fithra PermanaAfiliasi tidak diketahui2
Amin PujiatiAfiliasi tidak diketahui2
Arief YuliantoState University of Semarang2
Noor HudallahAfiliasi tidak diketahui2
Indri MurniawatyAfiliasi tidak diketahui2
Heri YantoAfiliasi tidak diketahui2
Maman RachmanAfiliasi tidak diketahui2
Haryono HaryonoUniversitas Bhayangkara Surabaya2
Tri Joko RaharjoAfiliasi tidak diketahui2
RusdartiAfiliasi tidak diketahui2
Etty SoesilowatiAfiliasi tidak diketahui2
Masfufati AzizahAfiliasi tidak diketahui2
Sulhadi SulhadiAfiliasi tidak diketahui2
Muhammad Nukha MurtadloAfiliasi tidak diketahui2
WidiyantoAfiliasi tidak diketahui2
Damas Gianlugi AlrizqiAfiliasi tidak diketahui2
S MartonoAfiliasi tidak diketahui2
KardoyoAfiliasi tidak diketahui2
Agung KuswantoroAfiliasi tidak diketahui2
Musyarrafah MusyarrafahAfiliasi tidak diketahui1
Christiana LetheAfiliasi tidak diketahui1
Angga WijayaAfiliasi tidak diketahui1
Liza Dwi AnggraeniAfiliasi tidak diketahui1
Syaefa Habsyah Nur MaulidaAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jeec/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">The Strategy Development of Batik Business in Kampung Batik, Semarang City</dc:title>
	<dc:creator xml:lang="en">Baiti, Wakhidatun Nur </dc:creator>
	<dc:creator xml:lang="en">Widodo, Joko </dc:creator>
	<dc:creator xml:lang="en">Oktarina, Nina </dc:creator>
	<dc:subject xml:lang="en">Strategy, Development, SMEs, Batik, Industry                                          </dc:subject>
	<dc:description xml:lang="en">One of the leading business sectors in Central Java is the textile and garment industry, particularly batik, which is predominantly managed by SMEs (small and medium enterprises). Batik is an artistic cultural heritage of Indonesia, admired worldwide, and deserving of preservation and cultivation to its fullest potential. Semarang City is famous for Semarangan batik, which features motifs that distinctly represent various corners of the city. However, Semarangan Batik is not yet widely recognized by the general public. The purpose of this research is to analyze the business development strategies for batik in the Kampung Batik of Semarang City. The research method used is descriptive-qualitative. The variables in this study include internal factors such as human resources, raw materials, marketing, and management, as well as external factors such as competition, socioeconomic conditions, and government support. The subjects of this research are batik artisans in the Kampung Batik of Rejomulyo Village, East Semarang District. The data analysis techniques used are descriptive analysis and SWOT analysis. The research results show that the IE matrix of the batik business in Kampung Batik of Semarang City is in cell V, indicating that the business is in a stable condition. The development strategies that can be implemented include product differentiation, marketing, and human resources. The findings of this research are expected to provide appropriate strategies for the development of the batik business in the Kampung Batik of Semarang City.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-06-22</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jeec/article/view/28416</dc:identifier>
	<dc:identifier>10.15294/jeec.v13i2.28416</dc:identifier>
	<dc:source xml:lang="en">Journal of Economic Education; Vol. 13 No. 2 (2024): December 2024; 188-196</dc:source>
	<dc:source>2301-7341</dc:source>
	<dc:source>10.15294/jeec.v13i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jeec/article/view/28416/4512</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Journal of Economic Education</dc:rights>
</oai_dc:dc>