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Development Strategy of Soy Sauce Business in Purwodadi District Grobogan Regency

Journal of Economic Education · Vol. 13 No. 2 (2025) · hlm. 197–207

DOI
10.15294/jeec.v13i2.28417
ISSN
2301-7341
Terbit
2025-06-22
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The numerous of soy sauce factories that are spread throughout Indonesia, such as Udang and Bawang soy sauce brands are two of the industry players that are most well-known in Grobogan Regency and its surrounding area. This research aimed to discover the strategy used in soy sauce business development in Purwodadi District, Grobogan Regency. The population of this research used a keyperson that consisted of 3 people. The method used in this research is a mixed method and used descriptive qualitative, Analytical Hierarchy Process (AHP) and Matrix of Alliance, Conflicts, Tactics, Objectives, and Recommendations (MACTOR) to analyze the result. The research subjects are government policy, human resources, and institutional. The result shows based on AHP analysis, the priorities of business development strategy are as follows (1) government policy criteria in the amount of 0.402; (2) Human resource criteria in the amount of 0.402; (3) Institutional criteria in the amount of 0.144. Furthermore, in the MACTOR analysis stated that there are 6 actors and 7 goals that have a role in the effort to develop the soy sauce business, distributor, retailer, consumer, and raw materials supplier. Meanwhile, there are 2 most significant objectives namely Increasing Promotional and Marketing Capability and synergy in Increasing Productivity. The suggestion from this study is that the most prioritized policies are on providing training and facilitating business licensing, promotion, and marketing training. Meanwhile, for further research, can develop existing research by adding, comparing or evaluating the results of variables and analysis to be more complex, comprehensive, and integrated.

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  • State University of Semarang
  • Universitas Sumatera Utara
  • Universitas Media Nusantara Citra
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  • Organisasi berbeda
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Rekan penulisOrganisasiArtikel bersama
R Benny RiyantoAfiliasi tidak diketahui3
Edi KurniawanUniversitas Sumatera Utara3
Talitha WidiatningrumAfiliasi tidak diketahui3
Widiyanto WidiyantoAfiliasi tidak diketahui3
Yozi Aulia RahmanAfiliasi tidak diketahui3
Deky Aji SusenoAfiliasi tidak diketahui3
Etty SoesilowatiAfiliasi tidak diketahui2
Etty Puji LestariAfiliasi tidak diketahui2
Arief YuliantoUniversitas Media Nusantara Citra2
Dwi RahmayaniAfiliasi tidak diketahui2
Fauzul AdzimAfiliasi tidak diketahui2
Eko HandoyoAfiliasi tidak diketahui2
Amin PujiatiAfiliasi tidak diketahui2
Kardoyo KardoyoAfiliasi tidak diketahui2
Moh Yasir AlimiAfiliasi tidak diketahui2
Heri YantoAfiliasi tidak diketahui2
Andryan SetyadharmaAfiliasi tidak diketahui2
Subiyanto SubiyantoState University of Semarang1
Nur Azis SalimState University of Semarang1
Setya Budi Arif PrabowoState University of Semarang1
Deyndrawan SutrisnoState University of Semarang1
Andika AnantyoState University of Semarang1
Dewi AnggrianiState University of Semarang1
Nana Kariada Tri MartutiState University of Semarang1
Margareta RahayuningsihAfiliasi tidak diketahui1
S MartonoAfiliasi tidak diketahui1
Herlin PujiartiAfiliasi tidak diketahui1
Aldias BahatmakaAfiliasi tidak diketahui1
Markus DiantoroAfiliasi tidak diketahui1
Prihatini RetnaningsihAfiliasi tidak diketahui1
Aji Prasetya WibawaAfiliasi tidak diketahui1
Mutiara KiranawatiAfiliasi tidak diketahui1
Lukluk Ul MuyassarohAfiliasi tidak diketahui1
Amilia Widya PangestiAfiliasi tidak diketahui1
Dwi Tri Mega RahayuAfiliasi tidak diketahui1
Dini Mellinda KrisnawatiAfiliasi tidak diketahui1
Erman Denny ArfintoAfiliasi tidak diketahui1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jeec/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Development Strategy of Soy Sauce Business in Purwodadi District Grobogan Regency</dc:title>
	<dc:creator xml:lang="en">Tamara, Ervina Ayu </dc:creator>
	<dc:creator xml:lang="en">Prajanti, Sucihatiningsih Dian Wisika </dc:creator>
	<dc:creator xml:lang="en">Oktavilia, Shanty </dc:creator>
	<dc:subject xml:lang="en">Strategy, Development, Soy Sauce, AHP, Mactor</dc:subject>
	<dc:description xml:lang="en">The numerous of soy sauce factories that are spread throughout Indonesia, such as Udang and Bawang soy sauce brands are two of the industry players that are most well-known in Grobogan Regency and its surrounding area. This research aimed to discover the strategy used in soy sauce business development in Purwodadi District, Grobogan Regency. The population of this research used a keyperson that consisted of 3 people. The method used in this research is a mixed method and used descriptive qualitative, Analytical Hierarchy Process (AHP) and Matrix of Alliance, Conflicts, Tactics, Objectives, and Recommendations (MACTOR) to analyze the result. The research subjects are government policy, human resources, and institutional. The result shows based on AHP analysis, the priorities of business development strategy are as follows (1) government policy criteria in the amount of 0.402; (2) Human resource criteria in the amount of 0.402; (3) Institutional criteria in the amount of 0.144. Furthermore, in the MACTOR analysis stated that there are 6 actors and 7 goals that have a role in the effort to develop the soy sauce business, distributor, retailer, consumer, and raw materials supplier. Meanwhile, there are 2 most significant objectives namely Increasing Promotional and Marketing Capability and synergy in Increasing Productivity. The suggestion from this study is that the most prioritized policies are on providing training and facilitating business licensing, promotion, and marketing training. Meanwhile, for further research, can develop existing research by adding, comparing or evaluating the results of variables and analysis to be more complex, comprehensive, and integrated.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-06-22</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jeec/article/view/28417</dc:identifier>
	<dc:identifier>10.15294/jeec.v13i2.28417</dc:identifier>
	<dc:source xml:lang="en">Journal of Economic Education; Vol. 13 No. 2 (2024): December 2024; 197-207</dc:source>
	<dc:source>2301-7341</dc:source>
	<dc:source>10.15294/jeec.v13i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jeec/article/view/28417/4514</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Journal of Economic Education</dc:rights>
</oai_dc:dc>