Jurnal
Development Strategy Of The Creative Economy In The Culinary Subsector: The Case Of “Selera” Petis Crackers In Kendal Regency
Journal of Economic Education · Vol. 14 No. 2 (2025) · hlm. 21–32
- ISSN
- 2301-7341
- Terbit
- 2025-12-15
- Penerbit
- Universitas Negeri Semarang
- Bahasa
- eng
Abstrak
This study maps the strengths, weaknesses, opportunities and threats of development for the Kerupuk Petis Selera business in Kendal Regency, to assess and take the right strategy in overcoming existing obstacles. This type of research is qualitative using the SWOT method by distributing questionnaires, as well as direct interviews with business owners and supported by extracting data from key people related to indicators of strengths, weaknesses, opportunities and threats of marketing and processing petis crackers. The results or findings found are that SWOT analysis can help in mapping the research framework that identifies externally and internally which includes human resources, management systems, from marketing and product quality so that it can facilitate strategic decision making to improve business quality and long-term planning. Where the best strategy found is the ST strategy such as; 1). Make variations of other processed products made from the same base; 2). Innovation in packaging that is suitable for souvenirs; 3). Utilizing other technologies.
Kata kunci
Jaringan kolaborasi para penulis
40 penulis · 72 tautan kepenulisan bersama · 3 lintas organisasi · menampilkan 40 yang paling banyak terhubung
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- State University of Semarang
- Diponegoro University
- Afiliasi tidak diketahui
- Organisasi berbeda
- Organisasi sama
- Afiliasi tidak diketahui
- Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
| Rekan penulis | Organisasi | Artikel bersama |
|---|---|---|
| Sucihatiningsih Dian Wisika Prajanti | State University of Semarang | 2 |
| Sari Utami | State University of Semarang | 1 |
| Kardoyo | State University of Semarang | 1 |
| Joko Widodo | State University of Semarang | 1 |
| Uswatun Hasanah | State University of Semarang | 1 |
| Ilham Romadona | State University of Semarang | 1 |
| Linda Ika Wahyuntari | Afiliasi tidak diketahui | 1 |
| Eka Dian Puspitasari | State University of Semarang | 1 |
| Lavinia Elisa Berliana | Afiliasi tidak diketahui | 1 |
| Ilma Ulfatul Janah | State University of Semarang | 1 |
| Deky Aji Suseno | State University of Semarang | 1 |
| Nadya Astin Saraswati | Diponegoro University | 1 |
| Ragil Haryanto | Diponegoro University | 1 |
| Mada Sophianingrum | Diponegoro University | 1 |
| Mohamad Imron | State University of Semarang | 1 |
| Prasetyo Ari Bowo | State University of Semarang | 1 |
| Reza Nadya Isabella Putri | State University of Semarang | 1 |
| Fathur Rokhman | State University of Semarang | 1 |
| Suwito Eko Pramono | State University of Semarang | 1 |
| Nina Oktarina | State University of Semarang | 1 |
| Abdul Muklis | State University of Semarang | 1 |
| Arief Yulianto | State University of Semarang | 1 |
| Vina Tahara | State University of Semarang | 1 |
| Maldhimas Uut Wardana | State University of Semarang | 1 |
| Muhammad Zaki | State University of Semarang | 1 |
| Adnan Abdul Safii | State University of Semarang | 1 |
| Andi Tidar Febriyanto | State University of Semarang | 1 |
| Mashuri Mashuri | State University of Semarang | 1 |
| Hana Yunita Anggraini | State University of Semarang | 1 |
| Bestari Dwi Handayani | State University of Semarang | 1 |
| S. Yasotha Margaret | State University of Semarang | 1 |
| Sinta Saraswati | State University of Semarang | 1 |
| Widowati Widowati | State University of Semarang | 1 |
| Retno Marlangen | State University of Semarang | 1 |
| Amin Retnoningsih | State University of Semarang | 1 |
| Junita Astutik | State University of Semarang | 1 |
| Inez Salsabila Aryoso | State University of Semarang | 1 |
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