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The Influence of Service Quality on Loyality with Satisfaction, Trust and Corpaorate Image as Intervening Variables in Rukun Tani Village Cooperative Unit in Pageruyung District Kendal Regency.

Journal of Economic Education · Vol. 8 No. 1 (2019) · hlm. 30–38

DOI
10.15294/jeec.v8i1.30185
ISSN
2301-7341
Terbit
2019-05-07
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

KUD (Village Cooperative Unit) becomes the main pillar of rural community’s economy which is a forum for the development of various rural community activities organized by and for the community itself. Therefore, support from various parties is needed to improve the progress of the KUD especially for its members to always be loyal to each of its business unit. The objective of the study is to analyze and identify the loyalty of members of the Rukun Tani Village Cooperative Unit who were influenced by the quality of service through satisfaction, trust and corporate image. The research method used is quantitative approach. The study population is 365 members and the sample is 191 members. The sampling technique used is proportional sampling. While the data analysis techniques used are descriptive analysis and path analysis. The results of path analysis showed that service quality has a direct effect on satisfaction, trust, corporate image, and loyalty. The service quality influences loyalty indirectly through satisfaction. The quality of service influences loyalty indirectly through trust. The quality of service influences loyalty indirectly through corporate image.

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  • State University of Semarang
  • Universitas Bhayangkara Surabaya
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Joko WidodoState University of Semarang2
Eva BanowatiAfiliasi tidak diketahui2
Thriwaty ArsalAfiliasi tidak diketahui2
Makbuludin MakbuludinAfiliasi tidak diketahui1
Maman RachmanState University of Semarang1
Tri Joko RaharjoAfiliasi tidak diketahui1
Musino MusinoAfiliasi tidak diketahui1
Nadhirin NadhirinAfiliasi tidak diketahui1
Cahyo Budi UtomoAfiliasi tidak diketahui1
Tri Joko RaharjoAfiliasi tidak diketahui1
Rinda Herdiyani RindaAfiliasi tidak diketahui1
Tjetjep Rohendi RohidiAfiliasi tidak diketahui1
Bambang PriyonoAfiliasi tidak diketahui1
Haryono HaryonoUniversitas Bhayangkara Surabaya1
Rusdarti RusdartiAfiliasi tidak diketahui1
Hidayatun HidayatunAfiliasi tidak diketahui1
Fitri NurhayatiAfiliasi tidak diketahui1
Eko PrasetyoAfiliasi tidak diketahui1
Aryan Eka Prastya NugrahaAfiliasi tidak diketahui1
Baiq Diyah RumingsihAfiliasi tidak diketahui1
Amin PujiatiState University of Semarang1
Nur ChayyiAfiliasi tidak diketahui1
Andryan SetyadharmaAfiliasi tidak diketahui1
Lempira Christy ElishaAfiliasi tidak diketahui1
Muhammad KhafidAfiliasi tidak diketahui1
Mutiara Nabila AprinthasariAfiliasi tidak diketahui1
Bahtiar AgustiAfiliasi tidak diketahui1
Mohammad KhafidAfiliasi tidak diketahui1
Erni SuryandariAfiliasi tidak diketahui1
Dewi Liesnoor SetyowatiState University of Semarang1
Emi Anwarul PrastiwiAfiliasi tidak diketahui1
Retno Budi WahyuniAfiliasi tidak diketahui1
Khaironi KhaironiAfiliasi tidak diketahui1
Anik RahmawatiState University of Semarang1
Tjaturahono Budi SanjotoAfiliasi tidak diketahui1
Agustinus Sugeng PriyantoAfiliasi tidak diketahui1
Trisna HandayaniAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/jeec/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">The Influence of Service Quality on Loyality with Satisfaction, Trust and Corpaorate Image as Intervening Variables in Rukun Tani Village Cooperative Unit in Pageruyung District Kendal Regency.</dc:title>
	<dc:creator>Maeriyana, Maeriyana</dc:creator>
	<dc:creator>Soesilowati, Etty</dc:creator>
	<dc:creator>Rozi, Fahrur</dc:creator>
	<dc:description xml:lang="en-US">KUD (Village Cooperative Unit) becomes the main pillar of rural community’s economy which is a forum for the development of various rural community activities organized by and for the community itself. Therefore, support from various parties is needed to improve the progress of the KUD especially for its members to always be loyal to each of its business unit. The objective of the study is to analyze and identify the loyalty of members of the Rukun Tani Village Cooperative Unit who were influenced by the quality of service through satisfaction, trust and corporate image. The research method used is quantitative approach. The study population is 365 members and the sample is 191 members. The sampling technique used is proportional sampling. While the data analysis techniques used are descriptive analysis and path analysis. The results of path analysis showed that service quality has a direct effect on satisfaction, trust, corporate image, and loyalty. The service quality influences loyalty indirectly through satisfaction. The quality of service influences loyalty indirectly through trust. The quality of service influences loyalty indirectly through corporate image.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2019-05-07</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/jeec/article/view/30185</dc:identifier>
	<dc:identifier>10.15294/jeec.v8i1.30185</dc:identifier>
	<dc:source xml:lang="en-US">Journal of Economic Education; Vol 8 No 1 (2019): June 2019; 30 - 38</dc:source>
	<dc:source>2301-7341</dc:source>
	<dc:source>10.15294/jeec.v8i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/jeec/article/view/30185/13332</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Journal of Economic Education</dc:rights>
</oai_dc:dc>