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Impulse Buying of Fashion Products by Xi Grade Social Studies Public High School Students in Semarang

Journal of Economic Education · Vol. 8 No. 2 (2019) · hlm. 112–119

DOI
10.15294/jeec.v8i2.32687
ISSN
2301-7341
Terbit
2019-08-13
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

Impulsive buying is a psychoemonic phenomenon that happened to many people's lives in urban areas, especially to teenagers. This is because teens are easily influenced by advertising, lacks frugal thinking, less realistic and impulsive. This study aims to analyze and identify impulse buying behavior of XI grade social major (IPS) public high school (SMA Negeri) students in Semarang. Shopping lifestyle, fashion involvement, hedonic shopping values, positive emoticons and self control are used to measure the impulse buying behavior in students. This study used a quantitative approach with a population of 719 students and the sample are 257 students. The number of samples was determined using the Slovin formula, the sampling technique used is probability sampling. Data collection techniques used is questionnaire. Data analysis used was descriptive analysis and moderation regression analysis. The result of moderation regression analysis shows that hedonic shopping value has a direct influence on impulse buying. But shopping lifestyle, fashion involvement and positive emotion do not directly affect impulse buying. Indirectly shopping lifetyle and hedonic shopping value affect impulse buying through self control, while fashion involvement and positive emotion indirectly do not affect impulse buying through self control.

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  • State University of Semarang
  • Padjadjaran University
  • Universitas Islam Nusantara
  • Universitas Halu Oleo
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Muhammad KhafidAfiliasi tidak diketahui3
Rusdarti RusdartiAfiliasi tidak diketahui3
Indrawati - IndrawatiAfiliasi tidak diketahui2
Partono ThomasAfiliasi tidak diketahui2
Amin PujiatiState University of Semarang2
Heri YantoState University of Semarang2
Sucihatiningsih Dian Wisika PrajantiAfiliasi tidak diketahui2
Kardoyo KardoyoAfiliasi tidak diketahui2
Agusrinal AgusrinalAfiliasi tidak diketahui1
L.O.A Parman RudiaAfiliasi tidak diketahui1
Nur InsaniAfiliasi tidak diketahui1
Sitti Wirdhana Ahmad BakkarengAfiliasi tidak diketahui1
Achmad Akbar BafaddalAfiliasi tidak diketahui1
Jamili JamiliAfiliasi tidak diketahui1
Nafilah NafilahAfiliasi tidak diketahui1
Analuddin AnaluddinUniversitas Halu Oleo1
Izal IzalAfiliasi tidak diketahui1
Sitti Wirdhana Ahmad BakkaraengAfiliasi tidak diketahui1
Putra PrabowoAfiliasi tidak diketahui1
Sitti Wirdhana AhmadAfiliasi tidak diketahui1
Rati CahyatiAfiliasi tidak diketahui1
N. T. DewiAfiliasi tidak diketahui1
A. KaryaAfiliasi tidak diketahui1
Riswanda ImawanAfiliasi tidak diketahui1
Imroatus SholikhahAfiliasi tidak diketahui1
Elfa Dikah Tri HandayaniAfiliasi tidak diketahui1
Syaiful Andy LasmanaAfiliasi tidak diketahui1
Bestari Dwi HandayaniAfiliasi tidak diketahui1
Aprilia DiastiniAfiliasi tidak diketahui1
Nina OktarinaAfiliasi tidak diketahui1
Mohammad Maimun MuhibbuddinAfiliasi tidak diketahui1
Khoiruman SolehAfiliasi tidak diketahui1
S.Martono S.MartonoAfiliasi tidak diketahui1
Subagyo SubagyoState University of Semarang1
Ois Dian Tri KusumawatiAfiliasi tidak diketahui1
Dony IrawanAfiliasi tidak diketahui1
Fanry Julius SopacuaAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/jeec/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Impulse Buying of Fashion Products by Xi Grade Social Studies Public High School Students in Semarang</dc:title>
	<dc:creator>Hidayah, Ari Fatihatul</dc:creator>
	<dc:creator>Wahyudin, Agus</dc:creator>
	<dc:creator>Muhsin, Muhsin</dc:creator>
	<dc:description xml:lang="en-US">Impulsive buying is a psychoemonic phenomenon that happened to many people's lives in urban areas, especially to teenagers. This is because teens are easily influenced by advertising, lacks frugal thinking, less realistic and impulsive. This study aims to analyze and identify impulse buying behavior of XI grade social major (IPS) public high school (SMA Negeri) students in Semarang. Shopping lifestyle, fashion involvement, hedonic shopping values, positive emoticons and self control are used to measure the impulse buying behavior in students. This study used a quantitative approach with a population of 719 students and the sample are 257 students. The number of samples was determined using the Slovin formula, the sampling technique used is probability sampling. Data collection techniques used is questionnaire. Data analysis used was descriptive analysis and moderation regression analysis. The result of moderation regression analysis shows that hedonic shopping value has a direct influence on impulse buying. But shopping lifestyle, fashion involvement and positive emotion do not directly affect impulse buying. Indirectly shopping lifetyle and hedonic shopping value affect impulse buying through self control, while fashion involvement and positive emotion indirectly do not affect impulse buying through self control.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2019-08-13</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/jeec/article/view/32687</dc:identifier>
	<dc:identifier>10.15294/jeec.v8i2.32687</dc:identifier>
	<dc:source xml:lang="en-US">Journal of Economic Education; Vol 8 No 2 (2019): December 2019; 112 - 119</dc:source>
	<dc:source>2301-7341</dc:source>
	<dc:source>10.15294/jeec.v8i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/jeec/article/view/32687/13942</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Journal of Economic Education</dc:rights>
</oai_dc:dc>