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The Effect of Digital Literacy and Entrepreneurship Education Towards Online Entrepreneurship Intention Through Online Business Learning and Creativity At Marketing Department in Batang Regency

Journal of Economic Education · Vol. 10 No. 1 (2021) · hlm. 21–27

DOI
10.15294/jeec.v9i2.41304
ISSN
2301-7341
Terbit
2021-06-07
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The intention of online entrepreneurship is the desire of a person by making several efforts to find information and planning to achieve business goals in the internet network. Some of the factors that are thought to influence this phenomenon include digital literacy, entrepreneurship education, online business learning, and creativity. This study aims to analyze the effect of digital literacy, entrepreneurship education, online business learning, and creativity on online entrepreneurial intentions. In addition, this study is to analyze the effect of digital literacy and entrepreneurship education that can be mediated by online business learning and creativity on online entrepreneurial intentions of Marketing major in Batang regency. This research method was a quantitative approach. The population of this study were students majoring in Marketing in Batang with a total of 345 students. The sample taken in this study were 160 students as respondents by collecting data using a questionnaire. The data analysis method used was descriptive analysis, confirmatory analysis and structural equation modeling analysis. The results show that digital literacy and online business learning have a positive and significant effect on online entrepreneurship intentions. Meanwhile, entrepreneurship education and creativity have a negative and significant effect on online entrepreneurial intentions. However, entrepreneurship education has no effect on creativity. Online business learning variables and creativity mediate digital literacy towards online entrepreneurial intentions. While the creativity variable does not mediate entrepreneurship education on online entrepreneurship intentions. Based on the research results, Entrepreneurship Education has no influence on creativity. So the school needs to carry out entrepreneurial education activities that can increase the creativity of students.

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  • Universitas Gadjah Mada
  • University of Ulsan
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  • Organisasi berbeda
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Rusdarti RusdartiAfiliasi tidak diketahui3
Muhammad Dzulfikar FauziUniversitas Gadjah Mada2
Reny Eka SariAfiliasi tidak diketahui2
Chasandra PuspitasariUniversitas Gadjah Mada1
Kasliono KaslionoUniversitas Gadjah Mada1
Wahyu Sri MulyaniUniversitas Gadjah Mada1
Laksono KurnianggoroUniversity of Ulsan1
Joko HariyonoAfiliasi tidak diketahui1
Agus HarjokoUniversitas Gadjah Mada1
Abdul KholikUniversitas Gadjah Mada1
Suprapto SupraptoUniversitas Gadjah Mada1
Yaqutina Marjani SantosaUniversitas Gadjah Mada1
Agfianto Eko PutraUniversitas Gadjah Mada1
Nur RokhmanUniversitas Gadjah Mada1
Riska Amalia PraptiwiUniversitas Gadjah Mada1
Aliyyah Nur AzhariUniversitas Gadjah Mada1
Cholis MahardhikaAfiliasi tidak diketahui1
Aida Roihana ZuhroAfiliasi tidak diketahui1
Amin YusufAfiliasi tidak diketahui1
Yanuarius Seran FahikAfiliasi tidak diketahui1
Tri SuminarAfiliasi tidak diketahui1
Aninda Mawar IntanuariAfiliasi tidak diketahui1
Siti NurnaningsihAfiliasi tidak diketahui1
Laela AtikahAfiliasi tidak diketahui1
Dian ArifianiAfiliasi tidak diketahui1
Shella PrahastiAfiliasi tidak diketahui1
Ayu ErawatiAfiliasi tidak diketahui1
Elizah ElizahAfiliasi tidak diketahui1
Nuratun ZakiyahAfiliasi tidak diketahui1
Falilah FalilahAfiliasi tidak diketahui1
S MartonoAfiliasi tidak diketahui1
Ariesa PrihartantiAfiliasi tidak diketahui1
Indah MerakatiAfiliasi tidak diketahui1
Agus WahyudinAfiliasi tidak diketahui1
Slamet FauzanAfiliasi tidak diketahui1
Joko WidodoAfiliasi tidak diketahui1
Ika Maratus SholekhahAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/jeec/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">The Effect of Digital Literacy and Entrepreneurship Education Towards Online Entrepreneurship Intention Through Online Business Learning and Creativity At Marketing Department in Batang Regency</dc:title>
	<dc:creator>Mugiono, Mugiono</dc:creator>
	<dc:creator>Dian Wisika Prajanti, Sucihatiningsih</dc:creator>
	<dc:creator>Wahyono, Wahyono</dc:creator>
	<dc:description xml:lang="en-US">The intention of online entrepreneurship is the desire of a person by making several efforts to find information and planning to achieve business goals in the internet network. Some of the factors that are thought to influence this phenomenon include digital literacy, entrepreneurship education, online business learning, and creativity. This study aims to analyze the effect of digital literacy, entrepreneurship education, online business learning, and creativity on online entrepreneurial intentions. In addition, this study is to analyze the effect of digital literacy and entrepreneurship education that can be mediated by online business learning and creativity on online entrepreneurial intentions of Marketing major in Batang regency. This research method was a quantitative approach. The population of this study were students majoring in Marketing in Batang with a total of 345 students. The sample taken in this study were 160 students as respondents by collecting data using a questionnaire. The data analysis method used was descriptive analysis, confirmatory analysis and structural equation modeling analysis. The results show that digital literacy and online business learning have a positive and significant effect on online entrepreneurship intentions. Meanwhile, entrepreneurship education and creativity have a negative and significant effect on online entrepreneurial intentions. However, entrepreneurship education has no effect on creativity. Online business learning variables and creativity mediate digital literacy towards online entrepreneurial intentions. While the creativity variable does not mediate entrepreneurship education on online entrepreneurship intentions. Based on the research results, Entrepreneurship Education has no influence on creativity. So the school needs to carry out entrepreneurial education activities that can increase the creativity of students.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2021-06-07</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/jeec/article/view/41304</dc:identifier>
	<dc:identifier>10.15294/jeec.v9i2.41304</dc:identifier>
	<dc:source xml:lang="en-US">Journal of Economic Education; Vol 10 No 1 (2021): June 2021; 21-27</dc:source>
	<dc:source>2301-7341</dc:source>
	<dc:source>10.15294/jeec.v10i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/jeec/article/view/41304/16990</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2021 Journal of Economic Education</dc:rights>
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