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The Influence of Market Orientation, Entrepreneurial Orientation, and Product Innovation on Marketing Performance by Predominance Competitive

Journal of Economic Education · Vol. 11 No. 1 (2023) · hlm. 47–56

DOI
10.15294/jeec.v11i1.68577
ISSN
2301-7341
Terbit
2023-05-12
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The aim of this study is to find out the marketing performance of a small industry known as IKM on fish processing influenced by market orientation, entrepreneurial orientation, and product innovation by predominance competitive as the mediating variable. It is a quantitative research study. The data was collected by questionnaire and analyzed by path analysis. The population was the businessmen of fish processing IKM in Tegal consisted of unit salting unit, fillet, tender, crackers, shrimp paste, pindang and grilled. It was around 239 units of IKM, with 70 businessmen as the sample. Results of the study shows that this research model is appropriate for this topic. Market orientation has a positive and significant influence on predominance competitive for 17.81%, entrepreneurial orientation has a positive and significant effect on predominance competitive for 13.25%, product innovation has a positive and significant effect on predominance competitive for 4.45%, market orientation has a positive and significant effect on marketing performance by predominance competitive for 40.22% in total, entrepreneurial orientation has a positive and significant effect on marketing performance by predominance competitive for 47.81% in total, product inovation has a positive and significant effect on marketing performance by predominance competitive for 19.24% in total, predominance competitive has a positive and significant effect on marketing performance for 50.30%.

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  • State University of Semarang
  • Padjadjaran University
  • Universitas Islam Nusantara
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Rekan penulisOrganisasiArtikel bersama
Muhammad KhafidAfiliasi tidak diketahui3
Muhsin MuhsinUniversitas Islam Nusantara2
Partono ThomasAfiliasi tidak diketahui2
Amin PujiatiState University of Semarang2
Rusdarti RusdartiAfiliasi tidak diketahui2
Riswanda ImawanAfiliasi tidak diketahui1
Imroatus SholikhahAfiliasi tidak diketahui1
Elfa Dikah Tri HandayaniAfiliasi tidak diketahui1
Syaiful Andy LasmanaAfiliasi tidak diketahui1
Bestari Dwi HandayaniAfiliasi tidak diketahui1
Aprilia DiastiniAfiliasi tidak diketahui1
Nina OktarinaAfiliasi tidak diketahui1
Mohammad Maimun MuhibbuddinAfiliasi tidak diketahui1
Khoiruman SolehAfiliasi tidak diketahui1
S.Martono S.MartonoAfiliasi tidak diketahui1
Subagyo SubagyoState University of Semarang1
Ois Dian Tri KusumawatiAfiliasi tidak diketahui1
Heri YantoState University of Semarang1
Dony IrawanAfiliasi tidak diketahui1
Rediana SetiyaniAfiliasi tidak diketahui1
Atik NovitasariAfiliasi tidak diketahui1
Elsa PuspasariAfiliasi tidak diketahui1
Dina TsabitahAfiliasi tidak diketahui1
Salfira Amalia ListyaningrumAfiliasi tidak diketahui1
Ajeng FebriyaniAfiliasi tidak diketahui1
Eka SusantiAfiliasi tidak diketahui1
Yoni Rofiqotul FityanAfiliasi tidak diketahui1
Nur AnitaAfiliasi tidak diketahui1
Rinda Sindhi MargaretaAfiliasi tidak diketahui1
Devi SuryaningsihAfiliasi tidak diketahui1
Nur KhabibahAfiliasi tidak diketahui1
Gandhis Arine OktyamaAfiliasi tidak diketahui1
Anika AngginiAfiliasi tidak diketahui1
Nadia Faiza Az ZahraAfiliasi tidak diketahui1
Achmad SlametAfiliasi tidak diketahui1
Listiyowati listiyowatiAfiliasi tidak diketahui1
Dani Rahman HakimAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/jeec/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">The Influence of Market Orientation, Entrepreneurial Orientation, and Product Innovation on Marketing Performance by Predominance Competitive</dc:title>
	<dc:creator>Marzuki, Rifki Hammam</dc:creator>
	<dc:creator>Wahyudin, Agus</dc:creator>
	<dc:creator>Yulianto, Arief</dc:creator>
	<dc:description xml:lang="en-US">The aim of this study is to find out the marketing performance of a small industry known as IKM on fish processing influenced by market orientation, entrepreneurial orientation, and product innovation by predominance competitive as the mediating variable. It is a quantitative research study. The data was collected by questionnaire and analyzed by path analysis. The population was the businessmen of fish processing IKM in Tegal consisted of unit salting unit, fillet, tender, crackers, shrimp paste, pindang and grilled. It was around 239 units of IKM, with 70 businessmen as the sample. Results of the study shows that this research model is appropriate for this topic. Market orientation has a positive and significant influence on predominance competitive for 17.81%, entrepreneurial orientation has a positive and significant effect on predominance competitive for 13.25%, product innovation has a positive and significant effect on predominance competitive for 4.45%, market orientation has a positive and significant effect on marketing performance by predominance competitive for 40.22% in total, entrepreneurial orientation has a positive and significant effect on marketing performance by predominance competitive for 47.81% in total, product inovation has a positive and significant effect on marketing performance by predominance competitive for 19.24% in total, predominance competitive has a positive and significant effect on marketing performance for 50.30%.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2023-05-12</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/jeec/article/view/68577</dc:identifier>
	<dc:identifier>10.15294/jeec.v11i1.68577</dc:identifier>
	<dc:source xml:lang="en-US">Journal of Economic Education; Vol 11 No 1 (2022): June 2022; 47-56</dc:source>
	<dc:source>2301-7341</dc:source>
	<dc:source>10.15294/jeec.v11i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/jeec/article/view/68577/24235</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Journal of Economic Education</dc:rights>
</oai_dc:dc>