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A Strategy Development for Small Business of Batik Tegalan in Tegal

Journal of Economic Education · Vol. 11 No. 1 (2023) · hlm. 159–167

DOI
10.15294/jeec.v11i1.68618
ISSN
2301-7341
Terbit
2023-05-12
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The aim of this study is to find out a development strategy and amount of cost and benefit for small business of Batik Tegalan in Tegal. The population was the owners of Batik Tegalan small business in Tegal. The sample used was 30 batik businessmen in Tegal. The data were collected using questionnaire and interview. They were analyzed using Cost & Benefit and SWOT analysis. Results of the study show that, 1) based on the calculation results, the average value of BCR is 1.16 which means every small business of Batik Tegalan is worth running and the payback period of 30 Batik Tegalan small business is also worth running because the average value of investment return period is 0.64 year, 2) based on SWOT analysis, the alternative strategy that can be applied to develop the small business of Batik Tegalan in Tegal is SO strategy, a strategy of strength possesed to take advantages of the opportunity.

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  • State University of Semarang
  • Universitas Bhayangkara Surabaya
  • Institut Agama Islam Negeri Kendari
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  • Organisasi berbeda
  • Organisasi sama
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Grace Natalia MarpaungAfiliasi tidak diketahui2
Yozi Aulia RahmanAfiliasi tidak diketahui2
Joko WidodoAfiliasi tidak diketahui2
Eva BanowatiAfiliasi tidak diketahui2
Thriwaty ArsalAfiliasi tidak diketahui2
Agung Yudhi PramonoAfiliasi tidak diketahui1
Gita Yuliantina ParameswariAfiliasi tidak diketahui1
Assafrul Ali AdhimAfiliasi tidak diketahui1
Rizki NafisaAfiliasi tidak diketahui1
Tania WicaksanaAfiliasi tidak diketahui1
Yustiko Arvan Gilang PangestuAfiliasi tidak diketahui1
Makbuludin MakbuludinAfiliasi tidak diketahui1
Maman RachmanAfiliasi tidak diketahui1
Tri Joko RaharjoAfiliasi tidak diketahui1
Musino MusinoAfiliasi tidak diketahui1
Nadhirin NadhirinAfiliasi tidak diketahui1
Cahyo Budi UtomoAfiliasi tidak diketahui1
Tri Joko RaharjoAfiliasi tidak diketahui1
Rinda Herdiyani RindaAfiliasi tidak diketahui1
Anisah AnisahAfiliasi tidak diketahui1
Lely Kusumaning AyuAfiliasi tidak diketahui1
Novita RahmawatiAfiliasi tidak diketahui1
Febrianti WahyuningrumAfiliasi tidak diketahui1
Yuan Daniel TegarAfiliasi tidak diketahui1
Rizka YulianiAfiliasi tidak diketahui1
Bambang PriyonoState University of Semarang1
Tjetjep Rohendi RohidiAfiliasi tidak diketahui1
Haryono HaryonoUniversitas Bhayangkara Surabaya1
Rusdarti RusdartiAfiliasi tidak diketahui1
Hidayatun HidayatunAfiliasi tidak diketahui1
Fitri NurhayatiAfiliasi tidak diketahui1
Eko PrasetyoAfiliasi tidak diketahui1
Aryan Eka Prastya NugrahaAfiliasi tidak diketahui1
Baiq Diyah RumingsihAfiliasi tidak diketahui1
P. Eko PrasetyoAfiliasi tidak diketahui1
Noffik ErmawatiAfiliasi tidak diketahui1
Nurlaela NurlaelaInstitut Agama Islam Negeri Kendari1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/jeec/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">A Strategy Development for Small Business of Batik Tegalan in Tegal</dc:title>
	<dc:creator>Agusti, Bahtiar</dc:creator>
	<dc:creator>Soesilowati, Etty</dc:creator>
	<dc:creator>Khafid, Mohammad</dc:creator>
	<dc:description xml:lang="en-US">The aim of this study is to find out a development strategy and amount of cost and benefit for small business of Batik Tegalan in Tegal. The population was the owners of Batik Tegalan small business&amp;nbsp; in Tegal. The sample used was 30 batik businessmen in Tegal. The data were collected using questionnaire and interview. They were analyzed using Cost &amp;amp; Benefit and SWOT analysis. Results of the study show that, 1) based on the calculation results, the average value of BCR is 1.16 which means every small business of Batik Tegalan is worth running and the payback period of 30 Batik Tegalan small business is also worth running because the average value of investment return period is 0.64 year, 2) based on SWOT analysis, the alternative strategy that can be applied to develop the small business of Batik Tegalan in Tegal is SO strategy, a strategy of&amp;nbsp; strength possesed to take advantages of the opportunity.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2023-05-12</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/jeec/article/view/68618</dc:identifier>
	<dc:identifier>10.15294/jeec.v11i1.68618</dc:identifier>
	<dc:source xml:lang="en-US">Journal of Economic Education; Vol 11 No 1 (2022): June 2022; 159-167</dc:source>
	<dc:source>2301-7341</dc:source>
	<dc:source>10.15294/jeec.v11i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/jeec/article/view/68618/24246</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Journal of Economic Education</dc:rights>
</oai_dc:dc>