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The Influence of Trust, in Mediating Perceived of Risk, and Web Quality on Purchasing Decisions” (Study on Student Users of Online Shopping (Shopee) at Udinus

Journal of Economic Education · Vol. 13 No. 1 (2024) · hlm. 1–11

DOI
10.15294/jeec.v13i1.74162
ISSN
2301-7341
Terbit
2024-02-28
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

Introduction: want to see the influence of Trust, Perceived of Risk, and Web Quality on purchasing decisions. The development of the world of business and trade, technology and its use for electronic trading or what we usually call e-commerce, namely trading information carried out using the internet. Indonesia is a very potential market in the development of e-commerce, followed by the growth rate of internet users in Indonesia, based on data obtained from purchasing products via the internet, 26% of respondents were inspired to make purchases via smartphone, 76% of respondents used smartphones to search for information before they make purchases, and 12% made purchases via smartphone. The level of confidence of people making transactions via online shopping may be greatly supported by the existence of the online Shopping Guarantee program, the perception of risks arising may also be slightly reduced. Because users feel they enjoy good activities by shopping online. This research is quantitative research, the sample in this research is 109 sampling techniques used in this research, namely random sampling. Web quality has a positive and significant influence on purchasing decisions and trust, while trust has a positive and significant influence on online purchasing decisions. Risk perception has a negative and significant influence on trust and purchasing decisions, where the higher the perceived risk felt by customers, the lower their trust and purchasing decisions in online shopping.

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  • Universitas Islam Negeri Imam Bonjol Padang
  • State University of Malang
  • Lambung Mangkurat University
  • Afiliasi tidak diketahui
  • Organisasi berbeda
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Tjandra BuanaAfiliasi tidak diketahui1
Ima Astuty WunawarsihAfiliasi tidak diketahui1
Wa Ode SuarniAfiliasi tidak diketahui1
Massiseng ANAAfiliasi tidak diketahui1
Faisal Arif MaulanaAfiliasi tidak diketahui1
Nur FaridawatiAfiliasi tidak diketahui1
Ali PirdausAfiliasi tidak diketahui1
Remiswal RemiswalUniversitas Islam Negeri Imam Bonjol Padang1
SUDIRMAN SUDIRMANState University of Malang1
Rohanda RohandaAfiliasi tidak diketahui1
Hikmah MaulaniAfiliasi tidak diketahui1
Ashinida AladdinAfiliasi tidak diketahui1
Dedi JunaediAfiliasi tidak diketahui1
Sahliah SahliahAfiliasi tidak diketahui1
Fathuloh FathulohAfiliasi tidak diketahui1
Elly ZumailahAfiliasi tidak diketahui1
Titin Sa’diahAfiliasi tidak diketahui1
Hafid HafidAfiliasi tidak diketahui1
Deni SolehudinAfiliasi tidak diketahui1
Sarbini SarbiniAfiliasi tidak diketahui1
Uwoh SaepullohAfiliasi tidak diketahui1
Asep Iwan SetiawanAfiliasi tidak diketahui1
Nunuk SupriyatnoAfiliasi tidak diketahui1
Sudarmadji SudarmadjiAfiliasi tidak diketahui1
Ambar KusumandariAfiliasi tidak diketahui1
Rachmat SubagyoLambung Mangkurat University1
Rudi SiswantoAfiliasi tidak diketahui1
Mastiadi TamjidillahAfiliasi tidak diketahui1
Sigit Aji SetiawanAfiliasi tidak diketahui1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/jeec/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">The Influence of Trust, in Mediating Perceived of Risk, and Web Quality on Purchasing Decisions” (Study on Student Users of Online Shopping (Shopee) at Udinus</dc:title>
	<dc:creator>Tjahyono, Antonio Immanuel Surya</dc:creator>
	<dc:creator>Mahmud, Mahmud</dc:creator>
	<dc:description xml:lang="en-US">Introduction: want to see the influence of Trust, Perceived of Risk, and Web Quality on purchasing decisions. The development of the world of business and trade, technology and its use for electronic trading or what we usually call e-commerce, namely trading information carried out using the internet. Indonesia is a very potential market in the development of e-commerce, followed by the growth rate of internet users in Indonesia, based on data obtained from purchasing products via the internet, 26% of respondents were inspired to make purchases via smartphone, 76% of respondents used smartphones to search for information before they make purchases, and 12% made purchases via smartphone. The level of confidence of people making transactions via online shopping may be greatly supported by the existence of the online Shopping Guarantee program, the perception of risks arising may also be slightly reduced. Because users feel they enjoy good activities by shopping online. This research is quantitative research, the sample in this research is 109 sampling techniques used in this research, namely random sampling. Web quality has a positive and significant influence on purchasing decisions and trust, while trust has a positive and significant influence on online purchasing decisions. Risk perception has a negative and significant influence on trust and purchasing decisions, where the higher the perceived risk felt by customers, the lower their trust and purchasing decisions in online shopping.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2024-02-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/jeec/article/view/74162</dc:identifier>
	<dc:identifier>10.15294/jeec.v13i1.74162</dc:identifier>
	<dc:source xml:lang="en-US">Journal of Economic Education; Vol 13 No 1 (2024): June 2024; 1-11</dc:source>
	<dc:source>2301-7341</dc:source>
	<dc:source>10.15294/jeec.v13i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/jeec/article/view/74162/26470</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2024 Journal of Economic Education</dc:rights>
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