Melola Discovery

← Melola Discovery

Jurnal

Antecedent Variables that Influence Alfamidi Semarang Consumers' Purchasing Decisions (Study on Semarang Alfamidi Consumers)

Journal of Economic Education · Vol. 13 No. 1 (2024) · hlm. 12–18

DOI
10.15294/jeec.v13i1.75937
ISSN
2301-7341
Terbit
2024-02-28
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The aim of this research is to examine the influence of corporate social responsibility, social media marketing, shop area, sales promotions, and the value of profits experienced on purchasing decisions at Alfamidi minimarkets. This type of research is quantitative and the information collected comes from AlfaMidi consumers. The population of this research is 109 AlfaMidi visitors. The sampling technique uses accidental sampling. The results of partial t-hypothesis testing, store environment variables and profit value have an influence on purchasing decisions, while CSR variables, social media marketing variables and sales promotion variables have no influence on purchasing decisions.

Jaringan kolaborasi para penulis

9 penulis · 10 tautan kepenulisan bersama

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • Sunan Gunung Djati State Islamic University Bandung
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Tjandra BuanaAfiliasi tidak diketahui1
Ima Astuty WunawarsihAfiliasi tidak diketahui1
Wa Ode SuarniAfiliasi tidak diketahui1
Massiseng ANAAfiliasi tidak diketahui1
Antonio Immanuel Surya TjahyonoAfiliasi tidak diketahui1
Uwoh SaepullohAfiliasi tidak diketahui1
Asep Iwan SetiawanSunan Gunung Djati State Islamic University Bandung1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/jeec/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">Antecedent Variables that Influence Alfamidi Semarang Consumers' Purchasing Decisions (Study on Semarang Alfamidi Consumers)</dc:title>
	<dc:creator>Maulana, Faisal Arif</dc:creator>
	<dc:creator>Mahmud, Mahmud</dc:creator>
	<dc:description xml:lang="en-US">The aim of this research is to examine the influence of corporate social responsibility, social media marketing, shop area, sales promotions, and the value of profits experienced on purchasing decisions at Alfamidi minimarkets. This type of research is quantitative and the information collected comes from AlfaMidi consumers. The population of this research is 109 AlfaMidi visitors. The sampling technique uses accidental sampling. The results of partial t-hypothesis testing, store environment variables and profit value have an influence on purchasing decisions, while CSR variables, social media marketing variables and sales promotion variables have no influence on purchasing decisions.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2024-02-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/jeec/article/view/75937</dc:identifier>
	<dc:identifier>10.15294/jeec.v13i1.75937</dc:identifier>
	<dc:source xml:lang="en-US">Journal of Economic Education; Vol 13 No 1 (2024): June 2024; 12-18</dc:source>
	<dc:source>2301-7341</dc:source>
	<dc:source>10.15294/jeec.v13i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/jeec/article/view/75937/26471</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2024 Journal of Economic Education</dc:rights>
</oai_dc:dc>