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The Legal Reform of Trademark Protection and Dispute Mitigation: Lessons From Licensing Well-Established Brands in Indonesia

Journal of Law and Legal Reform · Vol. 5 No. 2 (2024) · hlm. 459–494

DOI
10.15294/jllr.vol5i2.3467
ISSN
2715-0968, 2715-0941
Terbit
2024-04-30
Penerbit
Faculty of Law, Universitas Negeri Semarang, Indonesia
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-nc-sa/4.0

Abstrak

This paper explores the intricate landscape of trademark protection within the realm of Intellectual Property Rights (IPRs). Trademarks, emblematic of brand identity and consumer trust, wield significant economic value and reputation. However, they are increasingly vulnerable to infringement, posing challenges to both proprietors and regulatory bodies. Against this backdrop, the efficacy of license agreements as a mechanism for mitigating trademark infringement is examined. Through a comprehensive analysis of contract law principles, including freedom of contract and good faith, this study elucidates strategies for bolstering trademark protection. Drawing upon legislative frameworks, contextual analysis, and case law, the paper proposes a nuanced approach to navigating trademark-related disputes. By fostering transparent and mutually beneficial relationships between brand owners and licensees, this framework seeks to uphold the integrity of trademarks while safeguarding market integrity. Ultimately, the paper advocates for a collaborative effort among stakeholders to ensure equitable practices and uphold the sanctity of trademarked goods and services in the global marketplace.

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31 penulis · 80 tautan kepenulisan bersama · 32 lintas organisasi

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  • Universitas Airlangga
  • Australian Catholic University
  • Macquarie University
  • National University of Malaysia
  • University of Mataram
  • University of Cambridge
  • Yong In University
  • Organisasi lain
  • Organisasi berbeda
  • Organisasi sama
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Rekan penulisOrganisasiArtikel bersama
Sri Endah KinasihUniversitas Airlangga5
Alaa Basil Baqer AlfadhelNational University of Malaysia3
Rachmat Dimas OktafenandaUniversitas Airlangga3
Hayyan Ul HaqUniversity of Mataram3
Bambang Sugeng Ariadi SubagyonoUniversitas Airlangga2
Zahry Vandawati ChumaidaUniversitas Airlangga2
Ghansham AnandUniversitas Airlangga2
Citra HennidaUniversitas Airlangga1
Kandi Aryani SuwitoUniversitas Airlangga1
Eni SugiartiUniversitas Airlangga1
Bambang SuheryadiUniversitas Airlangga1
Noureldin Samy ElkhashabUniversity of Cambridge1
Rachmah IdaUniversitas Airlangga1
Toetik KoesbardiatiUniversitas Airlangga1
Irfan WahyudiUniversitas Airlangga1
Seokkyu KimYong In University1
Dina SunyowatiUniversitas Airlangga1
Pradnya Paramitha Putri AriadhiUniversitas Airlangga1
Eni SugiartiState University of Semarang1
Edi Dwi RiyantoUniversitas Airlangga1
Kisho TsuchiyaNational University of Singapore1
Lina PuryantiUniversitas Airlangga1
Gayung KasumaUniversitas Airlangga1
Rahmi JenedUniversitas Airlangga1
Ria SetyawatiUniversitas Airlangga1
Mas RahmahUniversitas Airlangga1
Nurul BarizahUniversitas Airlangga1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jllr/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">The Legal Reform of Trademark Protection and Dispute Mitigation: Lessons From Licensing Well-Established Brands in Indonesia</dc:title>
	<dc:creator xml:lang="en">Sujatmiko, Agung</dc:creator>
	<dc:creator xml:lang="en">Romadhona, Mochamad Kevin</dc:creator>
	<dc:creator xml:lang="en">Keizer, Patrick</dc:creator>
	<dc:creator xml:lang="en">Antons, Christoph </dc:creator>
	<dc:subject xml:lang="en">Well-known brand</dc:subject>
	<dc:subject xml:lang="en">License Agreement</dc:subject>
	<dc:subject xml:lang="en">IPR</dc:subject>
	<dc:subject xml:lang="en">Freedom of Contract</dc:subject>
	<dc:description xml:lang="en">This paper explores the intricate landscape of trademark protection within the realm of Intellectual Property Rights (IPRs). Trademarks, emblematic of brand identity and consumer trust, wield significant economic value and reputation. However, they are increasingly vulnerable to infringement, posing challenges to both proprietors and regulatory bodies. Against this backdrop, the efficacy of license agreements as a mechanism for mitigating trademark infringement is examined. Through a comprehensive analysis of contract law principles, including freedom of contract and good faith, this study elucidates strategies for bolstering trademark protection. Drawing upon legislative frameworks, contextual analysis, and case law, the paper proposes a nuanced approach to navigating trademark-related disputes. By fostering transparent and mutually beneficial relationships between brand owners and licensees, this framework seeks to uphold the integrity of trademarks while safeguarding market integrity. Ultimately, the paper advocates for a collaborative effort among stakeholders to ensure equitable practices and uphold the sanctity of trademarked goods and services in the global marketplace.</dc:description>
	<dc:publisher xml:lang="en">Faculty of Law, Universitas Negeri Semarang, Indonesia</dc:publisher>
	<dc:date>2024-04-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jllr/article/view/3467</dc:identifier>
	<dc:identifier>10.15294/jllr.vol5i2.3467</dc:identifier>
	<dc:source xml:lang="en">Journal of Law and Legal Reform; Vol. 5 No. 2 (2024): Justice and Law Reform in Various Perspectives; 459-494</dc:source>
	<dc:source>2715-0968</dc:source>
	<dc:source>2715-0941</dc:source>
	<dc:source>10.15294/jllr.vol5i2.%a</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jllr/article/view/3467/339</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Agung Sujatmiko, Mochamad Kevin Romadhona, Patrick Keizer, Christoph  Antons (Author)</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by-nc-sa/4.0</dc:rights>
</oai_dc:dc>