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The Influence of Sponsorship on Marketing Development Fun Run in Central Java

Journal of Physical Education Health and Sport · Vol. 11 No. 2 (2024) · hlm. 65–70

DOI
10.15294/jpehs.v11i2.17687
ISSN
2354-7901, 2354-8231
Terbit
2024-12-23
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

This study aims to analyze the influence of sponsorship on the marketing and development of fun run sports in Central Java. Fun run as a type of recreational sport is increasingly in demand by various groups of people. The involvement of sponsors in this activity plays an important role in increasing the attraction, participation, and success of the event. Sponsorship makes a significant contribution through financial support, provision of facilities, and promotion. This study uses a quantitative approach with a survey of participants and organizers and sponsors involved in fun run events specifically in the Central Java region. The results of the analysis show that sponsorship has a positive impact on increasing brand awareness, increasing the number of participants participating in the Fun Run, and can ensure the sustainability of the event effectively. Thus, the sustainability of the relationship between organizers and sponsors is a key factor in supporting the marketing and development of fun runs in Central Java.

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  • State University of Semarang
  • State University of Malang
  • Indonesia Open University
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Rekan penulisOrganisasiArtikel bersama
Ipang SetiawanAfiliasi tidak diketahui5
Dwi Gansar Santi WijayantiAfiliasi tidak diketahui4
Agus WahyudinAfiliasi tidak diketahui4
R Benny RiyantoAfiliasi tidak diketahui3
Talitha WidiatningrumAfiliasi tidak diketahui3
Widiyanto WidiyantoAfiliasi tidak diketahui3
Shanty OktaviliaAfiliasi tidak diketahui3
Moch Fahmi AbdulazizAfiliasi tidak diketahui3
Fauzul AdzimAfiliasi tidak diketahui3
Arief YuliantoState University of Semarang3
Muhammad KhafidAfiliasi tidak diketahui3
Joko WidodoAfiliasi tidak diketahui2
Harry PramonoAfiliasi tidak diketahui2
Wahyu Ragil KurniawanAfiliasi tidak diketahui2
Hermawan Pamot RaharjoAfiliasi tidak diketahui2
Cahyo YuwonoAfiliasi tidak diketahui2
Etty Puji LestariAfiliasi tidak diketahui2
Eko HandoyoAfiliasi tidak diketahui2
RusdartiAfiliasi tidak diketahui2
Kardoyo KardoyoAfiliasi tidak diketahui2
Rusdarti RusdartiAfiliasi tidak diketahui2
Moh Yasir AlimiAfiliasi tidak diketahui2
Andryan SetyadharmaAfiliasi tidak diketahui2
Cahyo Budi UtomoAfiliasi tidak diketahui2
Heri YantoAfiliasi tidak diketahui2
Etty SoesilowatiAfiliasi tidak diketahui2
Subiyanto SubiyantoState University of Semarang1
Nur Azis SalimState University of Semarang1
Setya Budi Arif PrabowoState University of Semarang1
Deyndrawan SutrisnoState University of Semarang1
Andika AnantyoState University of Semarang1
Dewi AnggrianiState University of Semarang1
Etty SoesilowatiState University of Malang1
Etty Puji LestariIndonesia Open University1
Nana Kariada Tri MartutiState University of Semarang1
Edi KurniawanAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jpehs/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">The Influence of Sponsorship on Marketing Development Fun Run in Central Java</dc:title>
	<dc:creator xml:lang="en">Agus Pujianto</dc:creator>
	<dc:creator xml:lang="en">Edi Purwanto </dc:creator>
	<dc:creator xml:lang="en">Amin Pujiati</dc:creator>
	<dc:creator xml:lang="en">Sucihatiningsih Dian Wisika Prajanti</dc:creator>
	<dc:subject xml:lang="en">Sponsorship; Brand awareness; Fun run; Participation community; and the sustainability of the event</dc:subject>
	<dc:description xml:lang="en">This study aims to analyze the influence of sponsorship on the marketing and development of fun run sports in Central Java. Fun run as a type of recreational sport is increasingly in demand by various groups of people. The involvement of sponsors in this activity plays an important role in increasing the attraction, participation, and success of the event. Sponsorship makes a significant contribution through financial support, provision of facilities, and promotion. This study uses a quantitative approach with a survey of participants and organizers and sponsors involved in fun run events specifically in the Central Java region. The results of the analysis show that sponsorship has a positive impact on increasing brand awareness, increasing the number of participants participating in the Fun Run, and can ensure the sustainability of the event effectively. Thus, the sustainability of the relationship between organizers and sponsors is a key factor in supporting the marketing and development of fun runs in Central Java.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2024-12-23</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jpehs/article/view/17687</dc:identifier>
	<dc:identifier>10.15294/jpehs.v11i2.17687</dc:identifier>
	<dc:source xml:lang="en">Journal of Physical Education Health and Sport; Vol. 11 No. 2 (2024); 65-70</dc:source>
	<dc:source>2354-7901</dc:source>
	<dc:source>2354-8231</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jpehs/article/view/17687/2325</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Journal of Physical Education Health and Sport</dc:rights>
</oai_dc:dc>