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Analysis of Tourist Motivation Factors in Choosing Adventure-Based Rafting Destinations in Sumedang

Journal of Physical Education Health and Sport · Vol. 13 No. 1 (2026) · hlm. 696–703

DOI
10.15294/jpehs.v13i1.48221
ISSN
2354-7901, 2354-8231
Terbit
2026-04-30
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

Adventure-based tourism is growing rapidly as the preferences of tourists who are not only looking for entertainment, but also unique, challenging, and close to nature experiences. One form of adventure tourism that is in demand is rafting because it offers different sensations, challenges, and natural experiences. Sumedang Regency has great potential for the development of rafting tourism through supportive river conditions and beautiful natural panoramas. However, this potential has not been utilized optimally. This study aims to analyze the factors that influence tourists' decisions in choosing adventure-based rafting destinations in Sumedang Regency. The research uses a qualitative descriptive approach to gain an in-depth understanding of travelers' experiences, perceptions, and decision-making processes. Data was collected through in-depth interviews, observations, and documentation involving tourists, rafting managers, and tour guides with purposive sampling techniques. Data analysis was carried out using thematic coding and source triangulation to ensure the validity of the data. The results of the study show that tourists' decisions are influenced by two main dimensions, namely attraction and satisfaction. The attractiveness dimension includes accessibility, adventure experience, and digital promotion, while the satisfaction dimension includes amenities, price, quality of service, and security. The security factor is an important aspect in building tourist trust. In addition, digital marketing strategies and collaboration between tourism managers and local governments play an important role in increasing the competitiveness of destinations and tourist visits.

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  • Indonesia University of Education
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Rekan penulisOrganisasiArtikel bersama
Riswan FirmansyahIndonesia University of Education2
Zahra Tias Salsabilla GunawanIndonesia University of Education2
Tatang MuhtarIndonesia University of Education1
Muhamad RapliAfiliasi tidak diketahui1
Syakiro NikmahIndonesia University of Education1
Muhammad Nur AlifIndonesia University of Education1
Indra SafariIndonesia University of Education1
Elga AlviyanaIndonesia University of Education1
Encep SudirjoIndonesia University of Education1
Zaki Adib Al KhairiIndonesia University of Education1
Ayi SuhermanIndonesia University of Education1
Dewi SusilawatiIndonesia University of Education1
Aam Ali RahmanIndonesia University of Education1
Anggie SugiartoIndonesia University of Education1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jpehs/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Analysis of Tourist Motivation Factors in Choosing Adventure-Based Rafting Destinations in Sumedang</dc:title>
	<dc:creator xml:lang="en">Rahesta Ardhya Pramesti</dc:creator>
	<dc:creator xml:lang="en">Rizal Ahmad Fauzi</dc:creator>
	<dc:creator xml:lang="en">Adang Sudrazat</dc:creator>
	<dc:subject xml:lang="en">Adventure Tourism; Rafting; Attractiveness</dc:subject>
	<dc:description xml:lang="en">Adventure-based tourism is growing rapidly as the preferences of tourists who are not only looking for entertainment, but also unique, challenging, and close to nature experiences. One form of adventure tourism that is in demand is rafting because it offers different sensations, challenges, and natural experiences. Sumedang Regency has great potential for the development of rafting tourism through supportive river conditions and beautiful natural panoramas. However, this potential has not been utilized optimally. This study aims to analyze the factors that influence tourists' decisions in choosing adventure-based rafting destinations in Sumedang Regency. The research uses a qualitative descriptive approach to gain an in-depth understanding of travelers' experiences, perceptions, and decision-making processes. Data was collected through in-depth interviews, observations, and documentation involving tourists, rafting managers, and tour guides with purposive sampling techniques. Data analysis was carried out using thematic coding and source triangulation to ensure the validity of the data. The results of the study show that tourists' decisions are influenced by two main dimensions, namely attraction and satisfaction. The attractiveness dimension includes accessibility, adventure experience, and digital promotion, while the satisfaction dimension includes amenities, price, quality of service, and security. The security factor is an important aspect in building tourist trust. In addition, digital marketing strategies and collaboration between tourism managers and local governments play an important role in increasing the competitiveness of destinations and tourist visits.
 </dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2026-04-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jpehs/article/view/48221</dc:identifier>
	<dc:identifier>10.15294/jpehs.v13i1.48221</dc:identifier>
	<dc:source xml:lang="en">Journal of Physical Education Health and Sport; Vol. 13 No. 1 (2026); 696 - 703</dc:source>
	<dc:source>2354-7901</dc:source>
	<dc:source>2354-8231</dc:source>
	<dc:source>10.15294/jpehs.v13i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jpehs/article/view/48221/9653</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Journal of Physical Education Health and Sport</dc:rights>
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