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Social Media and Sports: Engagement For Sports Fans

Journal of Physical Education and Sports · Vol. 11 No. 4 (2022) · hlm. 456–463

DOI
10.15294/jpes.v11i4.70778
ISSN
2502-4477, 2252-648X
Terbit
2022-12-30
Penerbit
Study Program Education and Sports, Postgraduate Universitas Negeri Semarang
Bahasa
eng

Abstrak

Sports fans develop distinct and interesting relationships with their favorite sports teams, both in person and virtually. However, research on sports fan engagement is still limited in relation to social media. The purpose of this study was to understand why and how sports fans engage with sports athletes/teams on social media. A quantitative descriptive approach was used in this study with the help of questionnaires distributed through social media to 455 respondents. The sample techniques used are purposive sampling and snowball sampling. Researchers distributed the questionnaire through a google form with the help of social media and obtained as many as 394 respondents with the criteria of active social media users and sports fans. The results obtained in this study are mostly respondents are male and aged between 21 to 30 years. They are more active on social media every day with an intensity of 2 to 5 hours every day. People prefer social media as a medium to interact with their favorite sports athletes/teams. The conclusion in this study is that athletes or sports teams must develop the use of their social media as their marketing tool and become a liaison facility between athletes or sports teams and sports fans.

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  • State University of Semarang
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Rekan penulisOrganisasiArtikel bersama
Tandiyo RahayuAfiliasi tidak diketahui4
Donny Wira Yudha KusumaAfiliasi tidak diketahui4
Soekardi SoekardiAfiliasi tidak diketahui3
Rumini RuminiAfiliasi tidak diketahui3
Tommy SoenyotoAfiliasi tidak diketahui3
Soegiyanto SoegiyantoAfiliasi tidak diketahui3
SulaimanAfiliasi tidak diketahui2
Taufiq HidayahAfiliasi tidak diketahui2
Hermawan Pamot RahardjoState University of Semarang2
Hermawan Pamot RaharjoAfiliasi tidak diketahui1
Kharisma WatiAfiliasi tidak diketahui1
Sulis SetiyawatiAfiliasi tidak diketahui1
Saefullah SaefullahAfiliasi tidak diketahui1
Laksmana Pandu PratamaAfiliasi tidak diketahui1
Yoga Aji PrihantonoState University of Semarang1
Aqidatul IzzahAfiliasi tidak diketahui1
mahmud sudaryadiAfiliasi tidak diketahui1
DYP SugihartoAfiliasi tidak diketahui1
Tandyo RahayuAfiliasi tidak diketahui1
Turnomo RaharjoAfiliasi tidak diketahui1
Donny Wira Yudha KusumaAfiliasi tidak diketahui1
Rofa IchsandiAfiliasi tidak diketahui1
PUGUH CAHYO WAHONOAfiliasi tidak diketahui1
Ana Ribka Mydi LAfiliasi tidak diketahui1
Furqon HidayatullahAfiliasi tidak diketahui1
NasukaState University of Semarang1
Pungki IndartoAfiliasi tidak diketahui1
Rinaldi AdityaAfiliasi tidak diketahui1
Fatkhur RoziAfiliasi tidak diketahui1
Adiska Rani Ditya CandraAfiliasi tidak diketahui1
Imam Santosa Ciptaning Wahyu WAfiliasi tidak diketahui1
Nasuka NasukaAfiliasi tidak diketahui1
Prama Ramadani PutrantoAfiliasi tidak diketahui1
Restu Aji WicaksonoAfiliasi tidak diketahui1
Viktor HendrayudaAfiliasi tidak diketahui1
Azis Hendro SusiloAfiliasi tidak diketahui1
Ardani HerfiantoroAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/jpes/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Social Media and Sports: Engagement For Sports Fans</dc:title>
	<dc:creator>Ichsan, Muhamad Chaerul</dc:creator>
	<dc:creator>Setyawati, Heny</dc:creator>
	<dc:creator>Awang, Fajar</dc:creator>
	<dc:description xml:lang="en-US">Sports fans develop distinct and interesting relationships with their favorite sports teams, both in person and virtually. However, research on sports fan engagement is still limited in relation to social media. The purpose of this study was to understand why and how sports fans engage with sports athletes/teams on social media. A quantitative descriptive approach was used in this study with the help of questionnaires distributed through social media to 455 respondents. The sample techniques used are purposive sampling and snowball sampling. Researchers distributed the questionnaire through a google form with the help of social media and obtained as many as 394 respondents with the criteria of active social media users and sports fans. The results obtained in this study are mostly respondents are male and aged between 21 to 30 years. They are more active on social media every day with an intensity of 2 to 5 hours every day. People prefer social media as a medium to interact with their favorite sports athletes/teams. The conclusion in this study is that athletes or sports teams must develop the use of their social media as their marketing tool and become a liaison facility between athletes or sports teams and sports fans.</dc:description>
	<dc:publisher xml:lang="en-US">Study Program Education and Sports, Postgraduate Universitas Negeri Semarang</dc:publisher>
	<dc:date>2022-12-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/jpes/article/view/70778</dc:identifier>
	<dc:identifier>10.15294/jpes.v11i4.70778</dc:identifier>
	<dc:source xml:lang="en-US">Journal of Physical Education and Sports; Vol 11 No 4 (2022): December 2022; 456-463</dc:source>
	<dc:source>2502-4477</dc:source>
	<dc:source>2252-648X</dc:source>
	<dc:source>10.15294/jpes.v11i4</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/jpes/article/view/70778/24829</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Journal of Physical Education and Sports</dc:rights>
</oai_dc:dc>