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Development of Marketing Media for Increasing Interest in Sports Tourism in Kuningan Regency

Journal of Physical Education and Sports · Vol. 11 No. 4 (2022) · hlm. 482–487

DOI
10.15294/jpes.v11i4.71604
ISSN
2502-4477, 2252-648X
Terbit
2022-12-30
Penerbit
Study Program Education and Sports, Postgraduate Universitas Negeri Semarang
Bahasa
eng

Abstrak

The marketing of sports tourism in Kuningan Regency is less than optimal. This study aims to produce products and test the feasibility of marketing media products based on Instagram social media that are suitable for increasing interest in sports tourism. This research method is a research and development method using 10 research steps according to Sugiyono 2013. Data collection techniques used observation, questionnaires, interviews and documentation. Data analysis techniques are qualitative and quantitative techniques. This research resulted in a product for the development of sports tourism marketing media in Kuningan Regency which is suitable for increasing interest in sports tourism and as an interactive information service medium regarding sports tourism information in Kuningan Regency. Products are made easy with pictures and videos made into content as attractive as possible accompanied by descriptions or related information. The result is that sports tourism development media in Kuningan Regency are suitable for use based on validation by media experts, marketing experts, and tourism experts with decent results and small-scale tests of 30 respondents with good criteria and a large-scale test of 100 respondents with good criteria.

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  • State University of Semarang
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  • Organisasi berbeda
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Tri RustiadiState University of Semarang6
Setya RahayuAfiliasi tidak diketahui4
Harry PramonoAfiliasi tidak diketahui4
Fajar Awang IrawanAfiliasi tidak diketahui3
Endang Sri HananiAfiliasi tidak diketahui3
Tandiyo RahayuAfiliasi tidak diketahui2
Donny Wira Yudha KusumaAfiliasi tidak diketahui2
Wahyu Ragil KurniawanState University of Semarang1
Martin SudarmonoAfiliasi tidak diketahui1
Bintang Adi PamungkasAfiliasi tidak diketahui1
Renaldo Yoga PrakosoAfiliasi tidak diketahui1
Anggit Kartikaning IsmiAfiliasi tidak diketahui1
Novi Ayu WakitayantiAfiliasi tidak diketahui1
Bayu Nur Soma FebriantoAfiliasi tidak diketahui1
Matinu RamadhanAfiliasi tidak diketahui1
Anna Dyah Retno ListyaniAfiliasi tidak diketahui1
Ana FitriyaniAfiliasi tidak diketahui1
Taufiq HidayahAfiliasi tidak diketahui1
Boby HelmiAfiliasi tidak diketahui1
Hari SetijonoAfiliasi tidak diketahui1
Carolus WasaAfiliasi tidak diketahui1
Hermawan Pamot RaharjoAfiliasi tidak diketahui1
Adam Hafidh YanuarAfiliasi tidak diketahui1
Nanda Indriani PutriAfiliasi tidak diketahui1
SoedjatmikoAfiliasi tidak diketahui1
HAFNITA HAFNITAState University of Semarang1
Sri WicahyaniAfiliasi tidak diketahui1
Oktia Woro Kasmini HandayaniAfiliasi tidak diketahui1
Achmad Rifai RcAfiliasi tidak diketahui1
Mohamad WahyudiAfiliasi tidak diketahui1
Harmansyah HarmansyahAfiliasi tidak diketahui1
Fendyka Novan UlfiansyahAfiliasi tidak diketahui1
Soekardi SoekardiAfiliasi tidak diketahui1
Wigiyanto WigiyantoAfiliasi tidak diketahui1
Tommy SoenyotoAfiliasi tidak diketahui1
Yunita Fella SuffaAfiliasi tidak diketahui1
Ahmad Zhafri AkmalAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/jpes/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Development of Marketing Media for Increasing Interest in Sports Tourism in Kuningan Regency</dc:title>
	<dc:creator>Rojikin, Deri Muhamad</dc:creator>
	<dc:creator>Hartono, Mugiyo</dc:creator>
	<dc:creator>Priyono, Bambang</dc:creator>
	<dc:description xml:lang="en-US">The marketing of sports tourism in Kuningan Regency is less than optimal. This study aims to produce products and test the feasibility of marketing media products based on Instagram social media that are suitable for increasing interest in sports tourism. This research method is a research and development method using 10 research steps according to Sugiyono 2013. Data collection techniques used observation, questionnaires, interviews and documentation. Data analysis techniques are qualitative and quantitative techniques. This research resulted in a product for the development of sports tourism marketing media in Kuningan Regency which is suitable for increasing interest in sports tourism and as an interactive information service medium regarding sports tourism information in Kuningan Regency. Products are made easy with pictures and videos made into content as attractive as possible accompanied by descriptions or related information. The result is that sports tourism development media in Kuningan Regency are suitable for use based on validation by media experts, marketing experts, and tourism experts with decent results and small-scale tests of 30 respondents with good criteria and a large-scale test of 100 respondents with good criteria.</dc:description>
	<dc:publisher xml:lang="en-US">Study Program Education and Sports, Postgraduate Universitas Negeri Semarang</dc:publisher>
	<dc:date>2022-12-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/jpes/article/view/71604</dc:identifier>
	<dc:identifier>10.15294/jpes.v11i4.71604</dc:identifier>
	<dc:source xml:lang="en-US">Journal of Physical Education and Sports; Vol 11 No 4 (2022): December 2022; 482-487</dc:source>
	<dc:source>2502-4477</dc:source>
	<dc:source>2252-648X</dc:source>
	<dc:source>10.15294/jpes.v11i4</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/jpes/article/view/71604/24896</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Journal of Physical Education and Sports</dc:rights>
</oai_dc:dc>