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Language Politeness Strategies in Instagram Comment Columns on Public Figures: A Pragmatic Study on Social Media User Interaction

Jurnal Sastra Indonesia · Vol. 15 No. 2 (2026) · hlm. 146–159

DOI
10.15294/jsi.v15i2.49774
ISSN
2685-9599, 2252-6315
Terbit
2026-07-06
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The rapid development of digital communication has transformed public interaction patterns through platforms like Instagram. Instagram comment sections have become digital discursive spaces that demonstrate various forms of language use, including expressions of support, criticism, suggestions, and evaluations directed at public figures. This study aims to identify and analyze politeness strategies employed by netizens in Instagram comment columns discussing public figures from a pragmatic perspective. Using a qualitative descriptive-analytical approach with a purposive sampling technique, data were collected from Instagram comments directed at public figures during January–March 2026. Data were analyzed using Brown and Levinson's (1987) politeness theory framework, focusing on four strategy categories: bald on record, positive politeness, negative politeness, and off record. The results indicate that the positive politeness strategy was dominant, with a frequency of 52%, followed by bald-on-record and off-record strategies at 24% each, and negative politeness at 4%. Personal or family content tended to elicit positive responses, while public policy content more often drew direct criticism or sarcasm. This study makes theoretical contributions to cyberpragmatics research and enhances public awareness of the importance of language politeness in digital communication.

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16 penulis · 37 tautan kepenulisan bersama · 19 lintas organisasi

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  • Universitas Islam Nusantara
  • Universitas Indraprasta PGRI
  • Maryam Abacha American University of Nigeria
  • Universitas Serambi Mekkah
  • Sunan Gunung Djati State Islamic University Bandung
  • Universitas Bina Insan
  • Selangor Islamic University
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Rekan penulisOrganisasiArtikel bersama
Iim WaslimanUniversitas Islam Nusantara1
Ujang Cepi BarlianUniversitas Islam Nusantara1
Ai Dudu DuriawatiUniversitas Islam Nusantara1
Sayid Muhammad Rifki NovalAfiliasi tidak diketahui1
Jalaluddin JalaluddinUniversitas Serambi Mekkah1
Ulfiah UlfiahSunan Gunung Djati State Islamic University Bandung1
Bambang SumadyoUniversitas Indraprasta PGRI1
Hartati Ratna JuitaUniversitas Bina Insan1
Sigit WidiyartoUniversitas Indraprasta PGRI1
Windi MegayantiSelangor Islamic University1
Aster Pujaning AtiUniversitas Indraprasta PGRI1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jsi/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Language Politeness Strategies in Instagram Comment Columns on Public Figures: A Pragmatic Study on Social Media User Interaction</dc:title>
	<dc:creator xml:lang="en">Aprilia, Dina</dc:creator>
	<dc:creator xml:lang="en">Maina, Musab</dc:creator>
	<dc:creator xml:lang="en">Agus Mulyanto</dc:creator>
	<dc:creator xml:lang="en">Arif Firmansyah</dc:creator>
	<dc:creator xml:lang="en">N. Yeffa Afnita Apriliyani</dc:creator>
	<dc:subject xml:lang="en">politeness strategies, Instagram comments, public figures, cyberpragmatics, brown dan levinson.</dc:subject>
	<dc:description xml:lang="en">The rapid development of digital communication has transformed public interaction patterns through platforms like Instagram. Instagram comment sections have become digital discursive spaces that demonstrate various forms of language use, including expressions of support, criticism, suggestions, and evaluations directed at public figures. This study aims to identify and analyze politeness strategies employed by netizens in Instagram comment columns discussing public figures from a pragmatic perspective. Using a qualitative descriptive-analytical approach with a purposive sampling technique, data were collected from Instagram comments directed at public figures during January–March 2026. Data were analyzed using Brown and Levinson's (1987) politeness theory framework, focusing on four strategy categories: bald on record, positive politeness, negative politeness, and off record. The results indicate that the positive politeness strategy was dominant, with a frequency of 52%, followed by bald-on-record and off-record strategies at 24% each, and negative politeness at 4%. Personal or family content tended to elicit positive responses, while public policy content more often drew direct criticism or sarcasm. This study makes theoretical contributions to cyberpragmatics research and enhances public awareness of the importance of language politeness in digital communication. </dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2026-07-06</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jsi/article/view/49774</dc:identifier>
	<dc:identifier>10.15294/jsi.v15i2.49774</dc:identifier>
	<dc:source xml:lang="en">Jurnal Sastra Indonesia; Vol. 15 No. 2 (2026): July; 146-159</dc:source>
	<dc:source>2685-9599</dc:source>
	<dc:source>2252-6315</dc:source>
	<dc:source>10.15294/jsi.v15i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jsi/article/view/49774/10241</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Jurnal Sastra Indonesia</dc:rights>
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