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Optimalisasi Pemberdayaan Usaha 'Jamu Coro Mba Ida' sebagai Perwujudan UMKM Go Digital di Desa Temuroso

Jurnal Bina Desa · Vol. 8 No. 1 (2026) · hlm. 27–34

DOI
10.15294/jurnalbinadesa.v8i1.12691
ISSN
2775-4375, 2715-6311
Terbit
2026-02-08
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

This research discusses devotion through empowerment and mentoring activities for superior MSMEs in Temuroso Village, Demak Regency, namely Mba Ida's Jamu Coro business using digital technology in accordance with current developments. The purpose of the following research is to encourage the creation of sustainable village development with the presence of increasing MSMEs going digital while also being able to encourage an increase in the economy of the community in the village. This research was written using the Participatory Action Research Method which consists of 3 stages, namely problem identification, action planning, implementation, to evaluation and reflection. Some of the results of this discussion are (1) mentoring and digital marketing training for MSME actors; (2) increasing the branding of Mba Ida's Jamu Coro product; (3) creating a Google Maps location point for the place of business; (4) procuring Instagram social media accounts and content; and (5) creating a business name banner. The creation of this article is expected to support the improvement of local MSMEs so that they are able to compete while being able to maintain the sustainability of cultural products in Indonesia.

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  • State University of Semarang
  • Afiliasi tidak diketahui
  • Organisasi berbeda
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Rekan penulisOrganisasiArtikel bersama
Dwi ArifaState University of Semarang1
Susilo Tri WidodoState University of Semarang1
Nor AniswatinAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jurnalbinadesa/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Optimalisasi Pemberdayaan Usaha 'Jamu Coro Mba Ida' sebagai Perwujudan UMKM Go Digital di Desa Temuroso</dc:title>
	<dc:creator xml:lang="en">M. Burhan Rubai Wijaya</dc:creator>
	<dc:creator xml:lang="en">Morinda Salwa Oktriana</dc:creator>
	<dc:creator xml:lang="en">Nawang Wulan Sari</dc:creator>
	<dc:creator xml:lang="en">Lutfiyah Aprilliana</dc:creator>
	<dc:creator xml:lang="en">Anggita Sonyaruri</dc:creator>
	<dc:subject xml:lang="en">Village, Digitalization, Jamu, MSMEs, Empowerment</dc:subject>
	<dc:description xml:lang="en">This research discusses devotion through empowerment and mentoring activities for superior MSMEs in Temuroso Village, Demak Regency, namely Mba Ida's Jamu Coro business using digital technology in accordance with current developments. The purpose of the following research is to encourage the creation of sustainable village development with the presence of increasing MSMEs going digital while also being able to encourage an increase in the economy of the community in the village. This research was written using the Participatory Action Research Method which consists of 3 stages, namely problem identification, action planning, implementation, to evaluation and reflection. Some of the results of this discussion are (1) mentoring and digital marketing training for MSME actors; (2) increasing the branding of Mba Ida's Jamu Coro product; (3) creating a Google Maps location point for the place of business; (4) procuring Instagram social media accounts and content; and (5) creating a business name banner. The creation of this article is expected to support the improvement of local MSMEs so that they are able to compete while being able to maintain the sustainability of cultural products in Indonesia. </dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2026-02-08</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jurnalbinadesa/article/view/12691</dc:identifier>
	<dc:identifier>10.15294/jurnalbinadesa.v8i1.12691</dc:identifier>
	<dc:source xml:lang="en">Jurnal Bina Desa; Vol. 8 No. 1 (2026): Vol 8 No 1 (2026); 27-34</dc:source>
	<dc:source>2775-4375</dc:source>
	<dc:source>2715-6311</dc:source>
	<dc:source>10.15294/jurnalbinadesa.v8i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jurnalbinadesa/article/view/12691/8401</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Jurnal Bina Desa</dc:rights>
</oai_dc:dc>