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Pendampingan Pengembangan Usaha Produksi Telur Asin “Pak Mul” Desa Sendang Melalui Pembuatan Logo, Stempel, dan Label

Jurnal Bina Desa · Vol. 6 No. 3 (2024) · hlm. 363–373

DOI
10.15294/jurnalbinadesa.v6i3.13135
ISSN
2775-4375, 2715-6311
Terbit
2024-10-31
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

This community service activity aims to improve the branding and marketing of Pak Mul Salted Eggs MSME products located in Sendang Village, Karanggede District, Boyolali Regency. Through the Real Work Lecture (KKN), Semarang State University students provide assistance in creating logos, stamps, and product packaging labels. The methods used include observation, determining MSMEs, creating branding, and documentation and are carried out through direct practice, where students collaborate with business owners to design an attractive visual identity. However, many MSME actors still face various challenges, including a lack of awareness of the importance of valid certification and administration, as well as the need for effective branding. Through the Real Work Lecture (KKN) program, Semarang State University (UNNES) students provide assistance to Pak Mul Salted Eggs MSMEs in Sendang Village, Boyolali, with the aim of improving branding and product packaging quality through creating logos, stamps, and labels. This program is expected to increase the competitiveness and marketing of these MSME products, which in turn helps them grow and develop in a wider market.

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  • State University of Semarang
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Rekan penulisOrganisasiArtikel bersama
Nur Kusuma DewiAfiliasi tidak diketahui3
Novita WindasariAfiliasi tidak diketahui1
Bambang PriyonoAfiliasi tidak diketahui1
Nur Rahayu UtamiAfiliasi tidak diketahui1
Herlina OktavianiAfiliasi tidak diketahui1
Pramesti DewiAfiliasi tidak diketahui1
Elfrida Theresia SiburianAfiliasi tidak diketahui1
Gandhung Herdha LiliantoAfiliasi tidak diketahui1
Nisa ArkiantiAfiliasi tidak diketahui1
Mahendra Noor FebriyantoAfiliasi tidak diketahui1
Muhammad AbdullahAfiliasi tidak diketahui1
Bambang PriyonoAfiliasi tidak diketahui1
Lutfia Nur HadiyantiState University of Semarang1
Solichin SolichinAfiliasi tidak diketahui1
Endang Tris HaryantiAfiliasi tidak diketahui1
Alfira ArzaAfiliasi tidak diketahui1
Anis SusantiState University of Semarang1
Wisudani RahmaningtyasAfiliasi tidak diketahui1
Satria Bintang CahyaAfiliasi tidak diketahui1
Siti Harnina BintariAfiliasi tidak diketahui1
Retno - IstifariniAfiliasi tidak diketahui1
Aditya MariantiState University of Semarang1
Dhenok WendraningrumAfiliasi tidak diketahui1
Noor Aini HabibahState University of Semarang1
Annisaa NurjannahAfiliasi tidak diketahui1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jurnalbinadesa/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Pendampingan Pengembangan Usaha Produksi Telur Asin “Pak Mul” Desa Sendang Melalui Pembuatan Logo, Stempel, dan Label</dc:title>
	<dc:creator xml:lang="en">Tri Martuti, Nana Kariada </dc:creator>
	<dc:creator xml:lang="en">Khoiriyah, Laelatul </dc:creator>
	<dc:creator xml:lang="en">Elsa Zahara, Nurwilis</dc:creator>
	<dc:subject xml:lang="en">MSME Assistance</dc:subject>
	<dc:subject xml:lang="en">Salted Eggs</dc:subject>
	<dc:subject xml:lang="en">Logos</dc:subject>
	<dc:subject xml:lang="en">Stamps</dc:subject>
	<dc:subject xml:lang="en">Labels</dc:subject>
	<dc:description xml:lang="en"> 
This community service activity aims to improve the branding and marketing of Pak Mul Salted Eggs MSME products located in Sendang Village, Karanggede District, Boyolali Regency. Through the Real Work Lecture (KKN), Semarang State University students provide assistance in creating logos, stamps, and product packaging labels. The methods used include observation, determining MSMEs, creating branding, and documentation and are carried out through direct practice, where students collaborate with business owners to design an attractive visual identity. However, many MSME actors still face various challenges, including a lack of awareness of the importance of valid certification and administration, as well as the need for effective branding. Through the Real Work Lecture (KKN) program, Semarang State University (UNNES) students provide assistance to Pak Mul Salted Eggs MSMEs in Sendang Village, Boyolali, with the aim of improving branding and product packaging quality through creating logos, stamps, and labels. This program is expected to increase the competitiveness and marketing of these MSME products, which in turn helps them grow and develop in a wider market.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2024-10-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jurnalbinadesa/article/view/13135</dc:identifier>
	<dc:identifier>10.15294/jurnalbinadesa.v6i3.13135</dc:identifier>
	<dc:source xml:lang="en">Jurnal Bina Desa; Vol. 6 No. 3 (2024): Vol 6 No 3 (2024); 363-373</dc:source>
	<dc:source>2775-4375</dc:source>
	<dc:source>2715-6311</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jurnalbinadesa/article/view/13135/1736</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Jurnal Bina Desa</dc:rights>
</oai_dc:dc>