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Enhancing Palm Sugar MSME Competitiveness in Pakis Village through Syrup Diversification, Packaging Innovation, and Digital Marketing

Kallandra: Knowledge for Society · Vol. 2 No. 1 (2026)

Terbit
2026-01-15
Penerbit
Kallandra: Knowledge for Society
Bahasa
eng

Abstrak

This community engagement program aimed to enhance the competitiveness of palm sugar MSMEs in Pakis Village through product diversification into palm sugar syrup, packaging innovation, and digital marketing empowerment. The program was implemented using a technology-based approach consisting of training on syrup production with citric acid and sodium benzoate within food safety limits, development of attractive packaging and branding, and assistance in digital marketing utilization. A total of 20 participants were involved in the activities. The evaluation results showed a significant improvement in participants’ knowledge, with average pre-test and post-test scores increasing from 52.3% to 87.6%. Product diversification successfully extended the shelf life from approximately 7–10 days for molded palm sugar to 60–90 days for palm sugar syrup at room temperature. Packaging quality improved from simple, unlabeled packaging to labeled PET bottles, while the selling price increased from IDR 12,000–15,000 per unit to IDR 20,000–25,000 per 250 mL bottle. These findings indicate that the integration of food processing technology, packaging innovation, and digital marketing strategies effectively enhances MSME competitiveness and provides a sustainable model for palm sugar-based community development.

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  • Sekolah Tinggi Ilmu Manajemen dan Ilmu Komputer ESQ
  • State University of Semarang
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  • Organisasi berbeda
  • Organisasi sama
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Rekan penulisOrganisasiArtikel bersama
Ardiyan Adhi WibowoAfiliasi tidak diketahui6
Mulil KhairaAfiliasi tidak diketahui3
Alfian ArdhiansyahAfiliasi tidak diketahui3
Ajeng Rahma SudarniAfiliasi tidak diketahui3
Eko Budi SantosoAfiliasi tidak diketahui3
Wiwit SetyowatiAfiliasi tidak diketahui3
Isna PratiwiAfiliasi tidak diketahui3
Anik MaghfirohAfiliasi tidak diketahui2
Trisnani WidowatiAfiliasi tidak diketahui2
Clarita AprilianiAfiliasi tidak diketahui2
DihartoAfiliasi tidak diketahui2
Vicky Rosyid HidayatAfiliasi tidak diketahui2
Sintia Putri MaulitaAfiliasi tidak diketahui2
Andi PurnomoSekolah Tinggi Ilmu Manajemen dan Ilmu Komputer ESQ2
Dimas WicaksonoAfiliasi tidak diketahui2
Teguh PrihantoAfiliasi tidak diketahui2
Laila Rahayuningtyas lailaAfiliasi tidak diketahui2
Azzahra NuzulaekhaAfiliasi tidak diketahui2
Meci Aryani SaputriAfiliasi tidak diketahui2
Khusnul Khairul NisaAfiliasi tidak diketahui2
Haniif PrasetiawanAfiliasi tidak diketahui2
Dewi Selvia FardhyantiAfiliasi tidak diketahui2
Anan NugrohoState University of Semarang1
Ade Novi Nurul IhsaniAfiliasi tidak diketahui1
Fahrudin FahrudinAfiliasi tidak diketahui1
Salwa Nur FadilahAfiliasi tidak diketahui1
Talitha Zalfa Evelyna EvelynaAfiliasi tidak diketahui1
Didik Nopianto Agung NugradiAfiliasi tidak diketahui1
Kristoforus VedroAfiliasi tidak diketahui1
FahrudinAfiliasi tidak diketahui1
Salwa Nur FadilaAfiliasi tidak diketahui1
Anissa FajrianiAfiliasi tidak diketahui1
Chandra AtmajaAfiliasi tidak diketahui1
Muhammad ArdianAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/kallandra/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Enhancing Palm Sugar MSME Competitiveness in Pakis Village through Syrup Diversification, Packaging Innovation, and Digital Marketing</dc:title>
	<dc:creator xml:lang="en">Hanif Ardhiansyah</dc:creator>
	<dc:creator xml:lang="en">Fisa Savanti</dc:creator>
	<dc:creator xml:lang="en">Septian Eko Prasetyo</dc:creator>
	<dc:creator xml:lang="en">Alyamida Marwah</dc:creator>
	<dc:creator xml:lang="en">Narindra Rahmadewangsa</dc:creator>
	<dc:creator xml:lang="en">Siti Istinaroh</dc:creator>
	<dc:subject xml:lang="en">MSMEs</dc:subject>
	<dc:subject xml:lang="en">palm sugar syrup</dc:subject>
	<dc:subject xml:lang="en">product diversification</dc:subject>
	<dc:subject xml:lang="en">packaging innovation</dc:subject>
	<dc:subject xml:lang="en">digital marketing</dc:subject>
	<dc:description xml:lang="en">This community engagement program aimed to enhance the competitiveness of palm sugar MSMEs in Pakis Village through product diversification into palm sugar syrup, packaging innovation, and digital marketing empowerment. The program was implemented using a technology-based approach consisting of training on syrup production with citric acid and sodium benzoate within food safety limits, development of attractive packaging and branding, and assistance in digital marketing utilization. A total of 20 participants were involved in the activities. The evaluation results showed a significant improvement in participants’ knowledge, with average pre-test and post-test scores increasing from 52.3% to 87.6%. Product diversification successfully extended the shelf life from approximately 7–10 days for molded palm sugar to 60–90 days for palm sugar syrup at room temperature. Packaging quality improved from simple, unlabeled packaging to labeled PET bottles, while the selling price increased from IDR 12,000–15,000 per unit to IDR 20,000–25,000 per 250 mL bottle. These findings indicate that the integration of food processing technology, packaging innovation, and digital marketing strategies effectively enhances MSME competitiveness and provides a sustainable model for palm sugar-based community development.</dc:description>
	<dc:publisher xml:lang="en">Kallandra: Knowledge for Society</dc:publisher>
	<dc:date>2026-01-15</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/kallandra/article/view/41108</dc:identifier>
	<dc:source xml:lang="en">Kallandra: Knowledge for Society; Vol. 2 No. 1 (2025): June 2025</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/kallandra/article/view/41108/8145</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Kallandra: Knowledge for Society</dc:rights>
</oai_dc:dc>