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How Does Organization Network and Market Orientation Affect Marketing Performance? Case of PTPN IX Downstream Products, Central Java

Management Analysis Journal · Vol. 13 No. 1 (2024) · hlm. 100–106

DOI
10.15294/maj.v13i1.3265
ISSN
2502-1451, 2252-6552
Terbit
2024-03-29
Penerbit
Universitas Negeri Semarang
Bahasa
eng
Lisensi
creativecommons.org/licenses/by/4.0

Abstrak

This study aims to determine the effect of organizational network and market orientation on marketing performance on downstream products of PTPN IX Central Java. The sample is 34 respondents with a nonprobability sampling technique using the census method. The independent variables in this study are organizational networks and market orientation, then the dependent variable is marketing performance. The data collection method used in this study is a questionnaire. The data analysis method used is descriptive analysis and multiple linear regression analysis. Based on the research results, organizational networks positively and significantly affect marketing performance. The market orientation has a positive and significant effect on the marketing performance of downstream products of PTPN IX in Central Java. Marketing performance impacts sales turnover, sales increase and marketing reach. Therefore, management must pay attention to every relationship, whether friends, business relations or partner companies, both large and small, and fulfill customer orientation, threats from competitors, and market information.

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12 penulis · 31 tautan kepenulisan bersama · 3 lintas organisasi

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  • Sekolah Tinggi Ilmu Ekonomi Semarang
  • Institut Teknologi dan Bisnis Semarang
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Sri Wiranti SetiyantiSekolah Tinggi Ilmu Ekonomi Semarang6
WahyudiAfiliasi tidak diketahui5
Ariyani IndriastutiSekolah Tinggi Ilmu Ekonomi Semarang4
Marlina KusumawatiSekolah Tinggi Ilmu Ekonomi Semarang3
Frida Widyawati TriasningrumSekolah Tinggi Ilmu Ekonomi Semarang2
Ig. Henri PelupessyAfiliasi tidak diketahui1
Adi SaputraAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/maj/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">How Does Organization Network and Market Orientation Affect Marketing Performance? Case of PTPN IX Downstream Products, Central Java</dc:title>
	<dc:creator xml:lang="en">Wahyudi, Wahyudi</dc:creator>
	<dc:creator xml:lang="en">Heridiansyah, Jefri </dc:creator>
	<dc:creator xml:lang="en">Susetyarsi, Theresia </dc:creator>
	<dc:creator xml:lang="en">Safari, Teti </dc:creator>
	<dc:creator xml:lang="en">Prabowo, Catur </dc:creator>
	<dc:subject xml:lang="en">Organizational network, market orientation and marketing performance</dc:subject>
	<dc:description xml:lang="en">This  study  aims  to  determine  the  effect  of  organizational  network  and  market orientation  on  marketing  performance  on  downstream  products  of  PTPN  IX Central  Java.  The  sample  is  34  respondents  with  a  nonprobability  sampling technique using the census method. The  independent variables in this study are organizational  networks  and  market  orientation,  then  the  dependent variable  is marketing  performance.  The  data  collection   method  used  in  this  study  is  a questionnaire. The data analysis method used is descriptive analysis and multiple linear regression analysis. Based on the research results, organizational networks   positively   and   significantly   affect   marketing   performance.   The   market orientation has a positive and significant effect on the marketing performance of downstream  products  of  PTPN  IX  in  Central  Java.  Marketing  performance impacts  sales  turnover,  sales  increase  and  marketing  reach.  Therefore, management must pay attention to every relationship, whether friends, business relations  or  partner  companies,  both  large  and  small,  and  fulfill  customer orientation, threats from competitors, and market information.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2024-03-29</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/maj/article/view/3265</dc:identifier>
	<dc:identifier>10.15294/maj.v13i1.3265</dc:identifier>
	<dc:source xml:lang="en">Management Analysis Journal; Vol. 13 No. 1 (2024): Management Analysis Journal; 100-106</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/maj/article/view/3265/135</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Management Analysis Journal</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>