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Pengaruh Fasilitas dan Promosi terhadap Kepuasan Pengunjung melalui Keputusan Berkunjung sebagai Variabel Intervening pada Objek Wisata Kota Semarang

Management Analysis Journal · Vol. 4 No. 1 (2015)

DOI
10.15294/maj.v4i1.7220
ISSN
2502-1451, 2252-6552
Terbit
2015-03-08
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The purpose of this study was to determine the influence of the facility and promotion of visitor satisfaction with the decision to visit as an intervening variable in Semarang city's attractions. The population in this study is a visitor attraction Semarang: Marine Tourism (Marina), Nature (Goa Kreo Gunung Pati), Religious Tourism (Sam Poo Kong temple), History (Lawang Sewu). The samples used in this study were 116 people by using accidental sampling with non-probability sampling approach. Methods of data collection using the questionnaire.Data analysis using regression analysis and path analysis. These results indicate that the facilities and the promotion directly affects customer satisfaction attractions of Semarang, the decision has been direct influence on satisfaction, facilities and promotion have an influence on satisfaction with the decision to visit as an intervening variable. Conclusions from this research is proven that a decision can be mediated effect visiting facilities and promotion of satisfaction.

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20 penulis · 26 tautan kepenulisan bersama · 2 lintas organisasi

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  • State University of Semarang
  • Muhammadiyah University of Surakarta
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Joko WidodoState University of Semarang2
Nina OktarinaState University of Semarang1
Heri YantoState University of Semarang1
Iryana Dewi AstutiAfiliasi tidak diketahui1
Fahrur RoziState University of Semarang1
Sri PujiastutiAfiliasi tidak diketahui1
Lilis NuryantiMuhammadiyah University of Surakarta1
Hilda Dhaniartika Nurma’ardiAfiliasi tidak diketahui1
Rusdarti RusdartiState University of Semarang1
M.Syakib Arsalan Citra PurnamaState University of Semarang1
Metta Padyawati Kusuma ShandraState University of Semarang1
Sinta PurnamasariAfiliasi tidak diketahui1
Ilda AmaliaState University of Semarang1
Sarif HidayatState University of Semarang1
Novi NurhasanahState University of Semarang1
Devita Nurul UlfaState University of Semarang1
Dyah Maya NihayahState University of Semarang1
Shanty OktaviliaState University of Semarang1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">Pengaruh Fasilitas dan Promosi terhadap Kepuasan Pengunjung melalui Keputusan Berkunjung sebagai Variabel Intervening pada Objek Wisata Kota Semarang</dc:title>
	<dc:creator>Mardiyani, Yuyun</dc:creator>
	<dc:creator>Murwatiningsih, Murwatiningsih</dc:creator>
	<dc:description xml:lang="en-US">The purpose of this study was to determine the influence of the facility and promotion of visitor satisfaction with the decision to visit as an intervening variable in Semarang city's attractions. The population in this study is a visitor attraction Semarang: Marine Tourism (Marina), Nature (Goa Kreo Gunung Pati), Religious Tourism (Sam Poo Kong temple), History (Lawang Sewu). The samples used in this study were 116 people by using accidental sampling with non-probability sampling approach. Methods of data collection using the questionnaire.Data analysis using regression analysis and path analysis. These results indicate that the facilities and the promotion directly affects customer satisfaction attractions of Semarang, the decision has been direct influence on satisfaction, facilities and promotion have an influence on satisfaction with the decision to visit as an intervening variable. Conclusions from this research is proven that a decision can be mediated effect visiting facilities and promotion of satisfaction.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2015-03-08</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/7220</dc:identifier>
	<dc:identifier>10.15294/maj.v4i1.7220</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 4 No 1 (2015): Management Analysis Journal</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v4i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/7220/5006</dc:relation>
</oai_dc:dc>