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Pengaruh Technical Sales Skill dan Non Technical Sales Skill terhadap Kinerja Tenaga Penjualan melalui Kepercayaan Konsumen sebagai Variabel Intervening

Management Analysis Journal · Vol. 4 No. 1 (2015)

DOI
10.15294/maj.v4i1.7227
ISSN
2502-1451, 2252-6552
Terbit
2015-03-08
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The purpose of this research is to explain technical sales skill, non-technical sales skill give influence toward sales performance through consumer confidence has a role as intervening variable. The sampling uses incidental sampling technique. The numbers of respondents are 116 respondents. The methods used to collect the data are questionnaire method, interview method and observation method. Data analysis used in this research is path analysis with IBM SPSS Statistics 20 program. The result of this research shows that consumer confidence variable has a role as intervening variable between technical sales skill and non-technical sales skill toward sales performance. The conclusion of this research is consumer confidence has a role as intervening variable between technical sales skill, and non technical sales skill, toward sales performance.

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  • State University of Semarang
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Rekan penulisOrganisasiArtikel bersama
Andhi WijayantoState University of Semarang2
Erisa Aprilia WicaksariState University of Semarang1
Ravindra ReksinosaState University of Semarang1
S MartonoState University of Semarang1
Euis SolihaState University of Semarang1
Abdul Fattah AnnurState University of Semarang1
Bunga Budi UtamiAfiliasi tidak diketahui1
Ela Zakiya MuslichatiAfiliasi tidak diketahui1
Lilis Nur AisyahState University of Semarang1
Yusuf Wildan SetiyadiState University of Semarang1
Sefriani SefrianiAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Pengaruh Technical Sales Skill dan Non Technical Sales Skill terhadap Kinerja Tenaga Penjualan melalui Kepercayaan Konsumen sebagai Variabel Intervening</dc:title>
	<dc:creator>Lestari, Puji</dc:creator>
	<dc:creator>Wartini, Sri</dc:creator>
	<dc:description xml:lang="en-US">The purpose of this research is to explain technical sales skill, non-technical sales skill give influence toward sales performance through consumer confidence has a role as intervening variable. The sampling uses incidental sampling technique. The numbers of respondents are 116 respondents. The methods used to collect the data are questionnaire method, interview method and observation method. Data analysis used in this research is path analysis with IBM SPSS Statistics 20 program. The result of this research shows that consumer confidence variable has a role as intervening variable between technical sales skill and non-technical sales skill toward sales performance. The conclusion of this research is consumer confidence has a role as intervening variable between technical sales skill, and non technical sales skill, toward sales performance.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2015-03-08</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/7227</dc:identifier>
	<dc:identifier>10.15294/maj.v4i1.7227</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 4 No 1 (2015): Management Analysis Journal</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v4i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/7227/5010</dc:relation>
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