Jurnal
Pengaruh Relationship Marketing, Perceived Service Quality, Corporate Social Responsibility terhadap Corporate Image
Management Analysis Journal · Vol. 4 No. 3 (2015)
- ISSN
- 2502-1451, 2252-6552
- Terbit
- 2015-09-10
- Penerbit
- Universitas Negeri Semarang
- Bahasa
- eng
Abstrak
The purpose of this research is to test relationship marketing, perceived service quality, dan corporate social responsibility toward PT Phintraco Securities Branch Office Semarang Company’s Image. The population in this research is 913 customers of Phintraco Securities Branch Office Semarang per December 2014. The act of samples determining used slovin formula, with 91 respondents by using proportional random sampling. There are positive and significant effect on perceived service quality toward company’s image. While relationship marketing, and corporate social responsibility influenced positively but insignificant toward company’s image. This research suggested that the company need to improve the resources quality through training or workshop in order to be more perceptive and better in responding to customers’ needs. Future researchers will add more variables presumably able to improve corporate image.
Jaringan kolaborasi para penulis
22 penulis · 27 tautan kepenulisan bersama · 2 lintas organisasi
Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.
- State University of Semarang
- Universitas Islam Negeri Fatmawati Sukarno Bengkulu
- Afiliasi tidak diketahui
- Organisasi berbeda
- Organisasi sama
- Afiliasi tidak diketahui
- Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
| Rekan penulis | Organisasi | Artikel bersama |
|---|---|---|
| Moh Khoiruddin | State University of Semarang | 1 |
| Rini Setyo Witiastuti | State University of Semarang | 1 |
| Ascariena Rafinda | State University of Semarang | 1 |
| Arum Puspitasari | Universitas Islam Negeri Fatmawati Sukarno Bengkulu | 1 |
| Rusdarti Rusdarti | State University of Semarang | 1 |
| Widiyanto Widiyanto | State University of Semarang | 1 |
| Rahayu Setya Ningsih | Afiliasi tidak diketahui | 1 |
| Susmiati Susmiati | State University of Semarang | 1 |
| Raka Tri Bayu Ardi | State University of Semarang | 1 |
| Luthfi Irawan | Afiliasi tidak diketahui | 1 |
| Wahyu suci Ulfah Fitriana | Afiliasi tidak diketahui | 1 |
| Fajar Nurlaila | State University of Semarang | 1 |
| Imadudin Hasrat Iskandar | State University of Semarang | 1 |
| Lia Diniyati | Afiliasi tidak diketahui | 1 |
| Emi Lusiana | State University of Semarang | 1 |
| Udhay Iqbal Wilkanandya | State University of Semarang | 1 |
| Vini Wiratno Putri | State University of Semarang | 1 |
| Nurluviyana Nurluviyana | State University of Semarang | 1 |
| Paiman Eko Prasetyo | State University of Semarang | 1 |
| Adang Syamsudin Sulaha | State University of Semarang | 1 |
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