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Pengaruh Customer Experience dan Customer Value terhadap Customer Loyalty melalui Customer Satisfaction

Management Analysis Journal · Vol. 4 No. 4 (2015)

DOI
10.15294/maj.v4i4.8880
ISSN
2502-1451, 2252-6552
Terbit
2015-12-05
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The aims of this research are to analyze the direct and indirect influence of the customer experience, customer value and customer satisfaction on the customer loyalty at The Fountain Water Park & Resto. The sample size consist of 116 respondents with purposive judgement sampling through likert scale questionnaire. Percentage descriptive, multiple linier regression and path analysis were employed to analyze data. Significant results of this research indicate customer experience and customer value influence customer loyalty through customer satisfaction so can be concluded that mediation circuit occurs in this study. The conclusion of this research are proved that customer experience, customer value and customer satisfaction as the mediation influence by direct and indirect on the customer loyalty.

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  • State University of Semarang
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Rekan penulisOrganisasiArtikel bersama
Windiahsari WindiahsariAfiliasi tidak diketahui1
Duhita Driyah SupraptiState University of Semarang1
Nurul FibriantiState University of Semarang1
Isnani IsnaniState University of Semarang1
Niken Diah ParamitaState University of Semarang1
Fafurida FafuridaState University of Semarang1
Rini Setyo WitiastutiState University of Semarang1
Cahyati AgustinaState University of Semarang1
Nisaa’ NuurillahAfiliasi tidak diketahui1
deka erfianaState University of Semarang1
Fajar MaulanaState University of Semarang1
Tika IswariniState University of Semarang1
Dewi SukmawardiniState University of Semarang1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Pengaruh Customer Experience dan Customer Value terhadap Customer Loyalty melalui Customer Satisfaction</dc:title>
	<dc:creator>Hijjah, Risalatin</dc:creator>
	<dc:creator>Ardiansari, Anindya</dc:creator>
	<dc:description xml:lang="en-US">The aims of this research are to analyze the direct and indirect influence of the customer experience, customer value and customer satisfaction on the customer loyalty at The Fountain Water Park &amp;amp; Resto. The sample size consist of 116 respondents with purposive judgement sampling through likert scale questionnaire. Percentage descriptive, multiple linier regression and path analysis were employed to analyze data. Significant results of this research indicate customer experience and customer value influence customer loyalty through customer satisfaction so can be concluded that mediation circuit occurs in this study. The conclusion of this research are proved that customer experience, customer value and customer satisfaction as the mediation influence by direct and indirect on the customer loyalty.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2015-12-05</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/8880</dc:identifier>
	<dc:identifier>10.15294/maj.v4i4.8880</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 4 No 4 (2015): Management Analysis Journal</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v4i4</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/8880/5806</dc:relation>
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