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Pengaruh Inovasi dan Kualitas Produk terhadap Loyalitas Konsumen Teh Botol Sosro dengan Kepuasan sebagai Variabel Intervening

Management Analysis Journal · Vol. 4 No. 4 (2015)

DOI
10.15294/maj.v4i4.8885
ISSN
2502-1451, 2252-6552
Terbit
2015-12-05
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

This study aims to investigate the influence of innovation and product quality on customer loyalty Tea Botol Sosro with satisfaction as an intervening variable. The study population was all citizens who live in sekaran both local residents and students UNNES. Sampling by using accidental sampling technique, the sample size is determined by using iteration and obtained a sample of 102 people. Data collection methods used were questionnaires, and the methods of analysis, test instrument (validity and reliability testing). Analysis of data using path analysis (Path Analysis), wherein the variables used include innovation, product quality, satisfaction, and customer loyalty. Conclusions from this research is that there is influence directly or indirectly variable product innovation and product quality on customer loyalty through satisfaction Botol Sosro as an intervening variable. Suggestion for the company is to be always doing research to innovate in developing products Sosro Tea produced, as well as improve the quality of its products.

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20 penulis · 22 tautan kepenulisan bersama · 2 lintas organisasi

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  • State University of Semarang
  • Yogyakarta State University
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Reny Eka SariState University of Semarang2
Cholis MahardhikaYogyakarta State University1
Aida Roihana ZuhroYogyakarta State University1
Rusdarti RusdartiState University of Semarang1
Indah MerakatiState University of Semarang1
Joko WidodoState University of Semarang1
Ika Maratus SholekhahState University of Semarang1
Nanda Bella Fidanty ShahnazState University of Semarang1
Ika Wahyu WijayantiState University of Semarang1
Anang HartonoState University of Semarang1
Cintya DamayantiAfiliasi tidak diketahui1
Nova Mei MarliyaState University of Semarang1
Iin Nur AisahState University of Semarang1
Kiki AndaniState University of Semarang1
Ina RizqiyanaState University of Semarang1
Ati Arifiah SiswiState University of Semarang1
Ulfa NurjanahState University of Semarang1
Maulida Afiya RahmaniaState University of Semarang1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Pengaruh Inovasi dan Kualitas Produk terhadap Loyalitas Konsumen Teh Botol Sosro dengan Kepuasan sebagai Variabel Intervening</dc:title>
	<dc:creator>Sujadi, Tutut Paradhiba</dc:creator>
	<dc:creator>Wahyono, Wahyono</dc:creator>
	<dc:description xml:lang="en-US">This study aims to investigate the influence of innovation and product quality on customer loyalty Tea Botol Sosro with satisfaction as an intervening variable. The study population was all citizens who live in sekaran both local residents and students UNNES. Sampling by using accidental sampling technique, the sample size is determined by using iteration and obtained a sample of 102 people. Data collection methods used were questionnaires, and the methods of analysis, test instrument (validity and reliability testing). Analysis of data using path analysis (Path Analysis), wherein the variables used include innovation, product quality, satisfaction, and customer loyalty. Conclusions from this research is that there is influence directly or indirectly variable product innovation and product quality on customer loyalty through satisfaction Botol Sosro as an intervening variable. Suggestion for the company is to be always doing research to innovate in developing products Sosro Tea produced, as well as improve the quality of its products.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2015-12-05</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/8885</dc:identifier>
	<dc:identifier>10.15294/maj.v4i4.8885</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 4 No 4 (2015): Management Analysis Journal</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v4i4</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/8885/5811</dc:relation>
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