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Analisis Pengaruh Perpindahan Merek melalui Harga, Iklan dan Ketidakpuasan Konsumen

Management Analysis Journal · Vol. 5 No. 2 (2017)

DOI
10.15294/maj.v5i2.9439
ISSN
2502-1451, 2252-6552
Terbit
2017-04-25
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The aim of this study was to investigate the influence of positive pricing, advertising, and consumer dissatisfaction against brand switching of courirer services company partially or simultaneously.The research sample was determined using iterations formula method with a total of 118 respondents using Purposive Sampling.Methods of data collection using questionnaires that measured using a Likert scale. The analyze percentage is using descriptive analysis and multiple regression analysis.The conclusions is the higher of price offered, the more likely consumers switch brands to PT JNE, increasingly active ads, the more likely consumers switch brands to PT JNE, and the higher level of consumers dissatisfaction, the more likely consumers switch to PT JNE.

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  • State University of Semarang
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Rekan penulisOrganisasiArtikel bersama
Maylia Pramono SariState University of Semarang1
Agus WahyudinState University of Semarang1
Muhammad Fathur RozaqState University of Semarang1
Zainab AzizahState University of Semarang1
Fredianaika IstantiState University of Semarang1
Nadia Ingrida KusumaState University of Semarang1
Rani Hapsari NindyakiranaState University of Semarang1
Alfiyah NurainiState University of Semarang1
Muhammad NahdluddinAfiliasi tidak diketahui1
Kukuh FamiliarAfiliasi tidak diketahui1
Muhammad Hisyam NaufalState University of Semarang1
Cici Safita SariState University of Semarang1
Fatin FuroidaState University of Semarang1
Rani RanitasariState University of Semarang1
Muhammad Arif KurniawanState University of Semarang1
Aslama Odilak Ma’ArifState University of Semarang1
Fitria AyuningsihState University of Semarang1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Analisis Pengaruh Perpindahan Merek melalui Harga, Iklan dan Ketidakpuasan Konsumen</dc:title>
	<dc:creator>Sulistyo, Budhi Ade</dc:creator>
	<dc:creator>Maftukhah, ida</dc:creator>
	<dc:description xml:lang="en-US">The aim of this study was to investigate the influence of positive pricing, advertising, and consumer dissatisfaction against brand switching of courirer services company partially or simultaneously.The research sample was determined using iterations formula method with a total of 118 respondents using Purposive Sampling.Methods of data collection using questionnaires that measured using a Likert scale. The analyze percentage is using descriptive analysis and multiple regression analysis.The conclusions is the higher of price offered, the more likely consumers switch brands to PT JNE, increasingly active ads, the more likely consumers switch brands to PT JNE, and the higher level of consumers dissatisfaction, the more likely consumers switch to PT JNE. </dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2017-04-25</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/9439</dc:identifier>
	<dc:identifier>10.15294/maj.v5i2.9439</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 5 No 2 (2016): Management Analysis Journal</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v5i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/9439/7714</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2017 Management Analysis Journal</dc:rights>
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