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The Influence of Destination Image and Customer Value toward Customer Loyalty through a Customer Satisfaction The Tourist District Guci Tegal.

Management Analysis Journal · Vol. 5 No. 3 (2017)

DOI
10.15294/maj.v5i3.12579
ISSN
2502-1451, 2252-6552
Terbit
2017-04-25
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The aims of this research are to analyze the direct and indirect influence of the destination image, customer value and customer satisfaction on the customer loyalty at the Guci Tour. The sample size consist of 100 respondents with incidental sampling through likert scale questionnaire. Percentage descriptive, multiple linier regression and path analysis were employed to analyze data. Results showed any effect of the image of the destination and the value of customer loyalty through customer satisfaction so that visitors can be said of a relationship mediation in this study. The conclusion of this research are proved that 1) the image of destinations has no direct influence on satisfaction and loyalty of visitors, 2) the image of the destination and visitor satisfaction as mediating indirect effect on the loyalty of visitors, 3) customer value and customer satisfaction as a mediating influence directly and indirectly to the visitor loyalty.

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20 penulis · 26 tautan kepenulisan bersama · 2 lintas organisasi

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  • State University of Semarang
  • Muhammadiyah University of Surakarta
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  • Organisasi sama
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Joko WidodoState University of Semarang2
Nina OktarinaState University of Semarang1
Heri YantoState University of Semarang1
Iryana Dewi AstutiAfiliasi tidak diketahui1
Fahrur RoziState University of Semarang1
Sri PujiastutiAfiliasi tidak diketahui1
Lilis NuryantiMuhammadiyah University of Surakarta1
Hilda Dhaniartika Nurma’ardiAfiliasi tidak diketahui1
Rusdarti RusdartiState University of Semarang1
M.Syakib Arsalan Citra PurnamaState University of Semarang1
Yuyun MardiyaniState University of Semarang1
Metta Padyawati Kusuma ShandraState University of Semarang1
Sinta PurnamasariAfiliasi tidak diketahui1
Sarif HidayatState University of Semarang1
Novi NurhasanahState University of Semarang1
Devita Nurul UlfaState University of Semarang1
Dyah Maya NihayahState University of Semarang1
Shanty OktaviliaState University of Semarang1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">The Influence of Destination Image and Customer Value toward Customer Loyalty through a Customer Satisfaction The Tourist District Guci Tegal.</dc:title>
	<dc:creator>Amalia, Ilda</dc:creator>
	<dc:creator>Murwatiningsih, Murwatiningsih</dc:creator>
	<dc:description xml:lang="en-US">The aims of this research are to analyze the direct and indirect influence of the destination image, customer value and customer satisfaction on the customer loyalty at the Guci Tour. The sample size consist of 100 respondents with incidental sampling through likert scale questionnaire. Percentage descriptive, multiple linier regression and path analysis were employed to analyze data. Results showed any effect of the image of the destination and the value of customer loyalty through customer satisfaction so that visitors can be said of a relationship mediation in this study. The conclusion of this research are proved that 1) the image of destinations has no direct influence on satisfaction and loyalty of visitors, 2) the image of the destination and visitor satisfaction as mediating indirect effect on the loyalty of visitors, 3) customer value and customer satisfaction as a mediating influence directly and indirectly to the visitor loyalty.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2017-04-25</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/12579</dc:identifier>
	<dc:identifier>10.15294/maj.v5i3.12579</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 5 No 3 (2016): Management Analysis Journal</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v5i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/12579/7731</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2017 Management Analysis Journal</dc:rights>
</oai_dc:dc>