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The Influence of Service Quality and Store Atmosphere on Customer Loyalty through Customer Satisfaction

Management Analysis Journal · Vol. 7 No. 2 (2018) · hlm. 163–170

DOI
10.15294/maj.v7i2.23337
ISSN
2502-1451, 2252-6552
Terbit
2018-06-06
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

This study aims to determine the direct indirect influence of service quality, store atmosphere and customer satisfaction as an intervening variable on customer loyalty. The population of this research is customer of Martabak Platinum Ruby Pekalongan Cafe. The number of sample is 116 respondents with purpose sampling technique through likert scale questionnaire. Data analysis using descriptive percentage and path analysis. The results show that service quality affect customer loyalty, store atmosphere affect customer loyalty and customer satisfaction influence customer loyalty and mediate the influence of service quality and store atmosphere on customer loyalty.

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  • State University of Semarang
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Rekan penulisOrganisasiArtikel bersama
Maylia Pramono SariState University of Semarang1
Agus WahyudinState University of Semarang1
Muhammad Fathur RozaqState University of Semarang1
Zainab AzizahState University of Semarang1
Fredianaika IstantiState University of Semarang1
Nadia Ingrida KusumaState University of Semarang1
Rani Hapsari NindyakiranaState University of Semarang1
Alfiyah NurainiState University of Semarang1
Muhammad NahdluddinAfiliasi tidak diketahui1
Kukuh FamiliarAfiliasi tidak diketahui1
Budhi Ade SulistyoState University of Semarang1
Muhammad Hisyam NaufalState University of Semarang1
Cici Safita SariState University of Semarang1
Rani RanitasariState University of Semarang1
Muhammad Arif KurniawanState University of Semarang1
Aslama Odilak Ma’ArifState University of Semarang1
Fitria AyuningsihState University of Semarang1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">The Influence of Service Quality and Store Atmosphere on Customer Loyalty through Customer Satisfaction</dc:title>
	<dc:creator>Furoida, Fatin</dc:creator>
	<dc:creator>Maftukhah, Ida</dc:creator>
	<dc:description xml:lang="en-US">This study aims to determine the direct indirect influence of service quality, store atmosphere and customer satisfaction as an intervening variable on customer loyalty. The population of this research is customer of Martabak Platinum Ruby Pekalongan Cafe. The number of sample is 116 respondents with purpose sampling technique through likert scale questionnaire. Data analysis using descriptive percentage and path analysis. The results show that service quality affect customer loyalty, store atmosphere affect customer loyalty and customer satisfaction influence customer loyalty and mediate the influence of service quality and store atmosphere on customer loyalty. </dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2018-06-06</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/23337</dc:identifier>
	<dc:identifier>10.15294/maj.v7i2.23337</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 7 No 2 (2018): Management Analysis Journal; 163-170</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v7i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/23337/11909</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2018 Management Analysis Journal</dc:rights>
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