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The Influence of Destination Image, Push and Pull Travel Motivation towards Tourist Loyalty through Tourist Satisfaction

Management Analysis Journal · Vol. 7 No. 4 (2018) · hlm. 414–425

DOI
10.15294/maj.v7i4.23554
ISSN
2502-1451, 2252-6552
Terbit
2018-12-20
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

This study aims to examine the Tourist Loyalty in one tourism destination which is related to some variables such as Destination Image, Push Motivation, Pull Motivation And Tourist Satisfaction. The model used in this research is developed based on the existing literature. This research examines ten hypothesis of factors influencing the Tourist Loyalty in a tourism destination by the structures questionnaire which involve visitors of Dieng Plateau, Wonosobo regency. The result of the double regression analysis showed that (1) Destination Image, Push Motivation, and Pull Motivation directly influence Tourist Satisfaction; (2) Destination Image, Push Motivation, and Tourist Satisfaction directly influences the Tourist Loyalty (3) Pull Motivation does not influence directly toward Tourist Loyalty; (4) Destination Image, Push Motivation, and Pull Motivation influences the Tourist Loyalty by being mediated by Tourist Satisfaction. This research is expected to provide theoretical insights for next researchers and provide guidance for tourism management as an indicator in planing some efforts related to the development of the right tourism objects influencing the Tourist Loyalty.

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  • State University of Semarang
  • Universiti Sains Malaysia
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Rekan penulisOrganisasiArtikel bersama
Ardea Yoga Oktarya GammaState University of Semarang1
Amin YusufState University of Semarang1
Kris Brantas AbiprayuState University of Semarang1
Muhammad Ihlashul AmalState University of Semarang1
Fathimatuz ZahroState University of Semarang1
Zulnaidi YaacobUniversiti Sains Malaysia1
Euis SolihaState University of Semarang1
Rusdarti RusdartiState University of Semarang1
Candra Kusuma NurrahmanState University of Semarang1
Heri YantoState University of Semarang1
Bayu SetyajiState University of Semarang1
Widya PranantaState University of Semarang1
Nanang Dwi PraatmanaState University of Semarang1
Bogy FebriatmokoState University of Semarang1
Bayu WiratamaState University of Semarang1
Nur KhikmahState University of Semarang1
Nurul FatimahState University of Semarang1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">The Influence of Destination Image, Push and Pull Travel Motivation towards Tourist Loyalty through Tourist Satisfaction</dc:title>
	<dc:creator>Ermawati, Feni</dc:creator>
	<dc:creator>Prihandono, Dorojatun</dc:creator>
	<dc:description xml:lang="en-US">This study aims to examine the Tourist Loyalty in one tourism destination which is related to some variables such as Destination Image, Push Motivation, Pull Motivation And Tourist Satisfaction. The model used in this research is developed based on the existing literature. This research examines ten hypothesis of factors influencing the Tourist Loyalty in a tourism destination by the structures questionnaire which involve visitors of Dieng Plateau, Wonosobo regency. The result of the double regression analysis showed that (1) Destination Image, Push Motivation, and Pull Motivation directly influence Tourist Satisfaction; (2) Destination Image, Push Motivation, and Tourist Satisfaction directly influences the Tourist Loyalty (3) Pull Motivation does not influence directly toward Tourist Loyalty; (4) Destination Image, Push Motivation, and Pull Motivation influences the Tourist Loyalty by being mediated by Tourist Satisfaction. This research is expected to provide theoretical insights for next researchers and provide guidance for tourism management as an indicator in planing some efforts related to the development of the right tourism objects influencing the Tourist Loyalty.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2018-12-20</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/23554</dc:identifier>
	<dc:identifier>10.15294/maj.v7i4.23554</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 7 No 4 (2018): Management Analysis Journal; 414-425</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v7i4</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/23554/12672</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2018 Management Analysis Journal</dc:rights>
</oai_dc:dc>