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The Effect of Place Branding, Promotion and Tourism Product Attribute on Decision to Visit Through The Destination Image

Management Analysis Journal · Vol. 7 No. 3 (2018) · hlm. 328–339

DOI
10.15294/maj.v7i3.24135
ISSN
2502-1451, 2252-6552
Terbit
2018-09-25
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The purpose of this study is to know the effect of place branding, promotion and attributes of tourism products to the decision to visit through the image of the destination. The population in this study is the visitors of Teluk Penyu beach tourism destination of Cilacap regency. The number of samples in this study were 150 respondents with Accidental sampling technique. Data analysis using Path Analysis with SPSS program version 21, where variables used include place branding (X1), promotion (X2), tourism product attribute (X3), destination image (Z1), Decision to visit (Y1). The result of the research found that all hypothesis of direct effect proposed is accepted where the significance value is direct influence. This proves the hypothesis both directly and indirectly in this study are all accepted. Conclusion the better place branding, promotion and tourism product attributes can affect the image of the destination that will impact on the decision to visit.

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40 penulis · 68 tautan kepenulisan bersama · menampilkan 40 yang paling banyak terhubung

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  • State University of Semarang
  • Universitas Jambi
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Rekan penulisOrganisasiArtikel bersama
Joko WidodoState University of Semarang2
S MartonoState University of Semarang1
Dewi NovianasariAfiliasi tidak diketahui1
Suwito Eko PramonoAfiliasi tidak diketahui1
Nova Mega PersadaAfiliasi tidak diketahui1
Amin YusufAfiliasi tidak diketahui1
Ferdinandus LuanAfiliasi tidak diketahui1
Yan Septio Bintoro AndaniAfiliasi tidak diketahui1
Arief YuliantoAfiliasi tidak diketahui1
Totok Sumaryanto. FAfiliasi tidak diketahui1
Jefry Deska SetyawanAfiliasi tidak diketahui1
Mukhsinatul ArifahAfiliasi tidak diketahui1
M. HarlanuAfiliasi tidak diketahui1
Tri Joko RaharjoAfiliasi tidak diketahui1
Siti MunajiyahAfiliasi tidak diketahui1
Novita SariUniversitas Jambi1
Pipit MeillaniAfiliasi tidak diketahui1
Muslimun MuslimunAfiliasi tidak diketahui1
Efa Ariska FitriyaniAfiliasi tidak diketahui1
Rusdarti RusdartiAfiliasi tidak diketahui1
Saras Meilia PuspitasariAfiliasi tidak diketahui1
Heri YantoState University of Semarang1
Hening UjianingrumAfiliasi tidak diketahui1
Nina OktarinaAfiliasi tidak diketahui1
Arifa Miftahul JannahAfiliasi tidak diketahui1
Dewi Yuniar MagetanaAfiliasi tidak diketahui1
Rizal Eko WibowoAfiliasi tidak diketahui1
Maman RachmanState University of Semarang1
Astri Sulistiani RisnaediAfiliasi tidak diketahui1
Ari Tri SoegitoAfiliasi tidak diketahui1
Hindah Wasis HardaningtiastutiAfiliasi tidak diketahui1
Sri SetyaningsihAfiliasi tidak diketahui1
windi - astutiAfiliasi tidak diketahui1
Roro AristiyoAfiliasi tidak diketahui1
Erwinda ArdianiAfiliasi tidak diketahui1
Musrifah MusrifahAfiliasi tidak diketahui1
Dewi Wahyu YanuartiAfiliasi tidak diketahui1
Aris WidodoState University of Semarang1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">The Effect of Place Branding, Promotion and Tourism Product Attribute on Decision to Visit Through The Destination Image</dc:title>
	<dc:creator>Fuadillah, Nanda</dc:creator>
	<dc:creator>Murwatiningsih, Murwatiningsih</dc:creator>
	<dc:description xml:lang="en-US">The purpose of this study is to know the effect of place branding, promotion and attributes of tourism products to the decision to visit through the image of the destination. The population in this study is the visitors of Teluk &amp;nbsp;Penyu beach tourism destination of Cilacap regency. The number of samples in this study were 150 respondents with Accidental sampling technique. Data analysis using Path Analysis with SPSS program version 21, where variables used include place branding (X1), promotion (X2), tourism product attribute (X3), destination image (Z1), Decision to visit (Y1). The result of the research found that all hypothesis of direct effect proposed is accepted where the significance value is &amp;lt;0,050, whereas for the intervening test obtained the total value of indirect effect&amp;gt; direct influence. This proves the hypothesis both directly and indirectly in this study are all accepted. Conclusion the better place branding, promotion and tourism product attributes can affect the image of the destination that will impact on the decision to visit.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2018-09-25</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/24135</dc:identifier>
	<dc:identifier>10.15294/maj.v7i3.24135</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 7 No 3 (2018): Management Analysis Journal; 328-339</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v7i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/24135/12571</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2018 Management Analysis Journal</dc:rights>
</oai_dc:dc>