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The Influence of Satisfaction, Variety Seeking and Alternative Attractiveness to Switching Behaviour Through Switching Intentions

Management Analysis Journal · Vol. 7 No. 3 (2018) · hlm. 340–351

DOI
10.15294/maj.v7i3.24958
ISSN
2502-1451, 2252-6552
Terbit
2018-09-25
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The purpose of this study was to examine the direct effect of satisfaction, variety seeking and alternative attractiveness on switching behavior through switching intentions. The population in this study are visitors to the Café Sisemoet Ungaran in May 2018. The technique of sampling used was incidental sampling with 115 respondents. The data collection included questionnaires, documentation, and path analysis as the method of the data analysis. Data analysis is done by using partial test and path analysis test with help of SPSS 21 for Windows.The results showed that satisfaction has direct effect negatively and significantly toward switching behavior, while variety seeking and attractiveness alternatives have a positive and significant direct influence on switching behavior. The results of path analysis test proved that satisfaction, variety seeking, and attractiveness alternatives have indirect effect toward switching behavior through switching intentions.

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  • State University of Semarang
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Amin YusufAfiliasi tidak diketahui1
Yanuarius Seran FahikAfiliasi tidak diketahui1
Tri SuminarAfiliasi tidak diketahui1
Aninda Mawar IntanuariAfiliasi tidak diketahui1
Siti NurnaningsihAfiliasi tidak diketahui1
Laela AtikahAfiliasi tidak diketahui1
Dian ArifianiAfiliasi tidak diketahui1
Shella PrahastiAfiliasi tidak diketahui1
Ayu ErawatiAfiliasi tidak diketahui1
Elizah ElizahAfiliasi tidak diketahui1
Nuratun ZakiyahAfiliasi tidak diketahui1
Falilah FalilahAfiliasi tidak diketahui1
S MartonoState University of Semarang1
Ariesa PrihartantiAfiliasi tidak diketahui1
Sucihatiningsih Dian Wisika PrajantiAfiliasi tidak diketahui1
Mugiono MugionoAfiliasi tidak diketahui1
Rony Karunia RachmanAfiliasi tidak diketahui1
Ahan ArgaradianAfiliasi tidak diketahui1
Adhitya Kelana PuteraAfiliasi tidak diketahui1
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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">The Influence of Satisfaction , Variety Seeking and Alternative Attractiveness to Switching Behaviour Through Switching Intentions</dc:title>
	<dc:creator>Hartono, Kundi</dc:creator>
	<dc:creator>Wahyono, Wahyono</dc:creator>
	<dc:description xml:lang="en-US">The purpose of this study was to examine the direct effect of satisfaction, variety seeking and alternative attractiveness on switching behavior through switching intentions. The population in this study are visitors to the Café Sisemoet Ungaran in May 2018. The technique of &amp;nbsp;sampling used was incidental sampling with 115 respondents. The data collection included questionnaires, documentation, and path analysis as the method of the data analysis. Data analysis is done by using partial test and path analysis test with help of SPSS 21 for Windows.The results showed that satisfaction has direct effect negatively and significantly toward switching behavior, while variety seeking and attractiveness alternatives have a positive and significant direct influence on switching behavior. The results of path analysis test proved that satisfaction, variety seeking, and attractiveness alternatives have&amp;nbsp; indirect effect toward switching behavior through switching intentions.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2018-09-25</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/24958</dc:identifier>
	<dc:identifier>10.15294/maj.v7i3.24958</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 7 No 3 (2018): Management Analysis Journal; 340-351</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v7i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/24958/12574</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2018 Management Analysis Journal</dc:rights>
</oai_dc:dc>