Melola Discovery

← Melola Discovery

Jurnal

The Effect of Atmosphere Store, Customers Relationship Management on Loyalty through Customer Satisfaction

Management Analysis Journal · Vol. 8 No. 1 (2019) · hlm. 39–49

DOI
10.15294/maj.v8i1.25234
ISSN
2502-1451, 2252-6552
Terbit
2019-03-10
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

This study aims to examine the direct indirect influence of store atmosphere, customer relationship management, and customer satisfaction as an intervening variable on customer loyalty. The population this research is Loffle Pop Up Dessert visitor in Semarang. Sampling technique using purposive sampling questionnaire. Data analysis using descriptive percentage and path analysis. The results show that store atmosphere does affect customer loyalty, customer relationship management affect customer loyalty and customer satisfaction influence cutomer loyalty and mediate the influence of store atmosphere and customer relationship management on customer loyalty.

Jaringan kolaborasi para penulis

13 penulis · 13 tautan kepenulisan bersama

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • State University of Semarang
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Trisni SuryariniAfiliasi tidak diketahui1
Maylia Pramono SariAfiliasi tidak diketahui1
Dyah Retno AsmoroAfiliasi tidak diketahui1
Umi AzizahAfiliasi tidak diketahui1
Brendan EcstasiaState University of Semarang1
Lely SilviaAfiliasi tidak diketahui1
Isma PuspitasariAfiliasi tidak diketahui1
Septina TambaAfiliasi tidak diketahui1
Rossa KhasanahAfiliasi tidak diketahui1
Valiza Lulu IqlimaAfiliasi tidak diketahui1
Spica SihombingAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">The Effect of Atmosphere Store, Customers Relationship Management on Loyalty through Customer Satisfaction</dc:title>
	<dc:creator>Buana, Chandra</dc:creator>
	<dc:creator>Maftukhah, Ida</dc:creator>
	<dc:description xml:lang="en-US">This study aims to examine the direct indirect influence of store atmosphere, customer relationship management, and customer satisfaction as an intervening variable on customer loyalty. The population this research is Loffle Pop Up Dessert visitor in Semarang. Sampling technique using purposive sampling questionnaire. Data analysis using descriptive percentage and path analysis. The results show that store atmosphere does affect customer loyalty, customer relationship management affect customer loyalty and customer satisfaction influence cutomer loyalty and mediate the influence of store atmosphere and customer relationship management on customer loyalty.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2019-03-10</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/25234</dc:identifier>
	<dc:identifier>10.15294/maj.v8i1.25234</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 8 No 1 (2019): Management Analysis Journal; 39-49</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v8i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/25234/13735</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Management Analysis Journal</dc:rights>
</oai_dc:dc>