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The Influence of Market Orientation, Learning Orientation, Innovation and Competitive Advantage to Improve Marketing Performance

Management Analysis Journal · Vol. 7 No. 4 (2018) · hlm. 458–468

DOI
10.15294/maj.v7i4.25637
ISSN
2502-1451, 2252-6552
Terbit
2018-12-20
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The study is aimed at examining the effect of market orientation, learning orientation, innovation and competitive advantage on marketing performance. Populations in this research are 41 which 3, 4, and 5 star-rated hotels in Semarang City. The numbers of samples in this research are 120 respondents by using purposive sampling technique. Methods of data collection are using documentation and questionnaires. Data analysis is using Structural Equation Modeling (SEM). The result of this research show that companies which apply learning orientation, innovation and competitive advantage can improve marketing performance, but for market orientation has no effect on marketing performance.

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20 penulis · 26 tautan kepenulisan bersama · 2 lintas organisasi

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  • State University of Semarang
  • Muhammadiyah University of Surakarta
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Joko WidodoState University of Semarang2
Nina OktarinaState University of Semarang1
Heri YantoState University of Semarang1
Iryana Dewi AstutiAfiliasi tidak diketahui1
Fahrur RoziState University of Semarang1
Sri PujiastutiAfiliasi tidak diketahui1
Lilis NuryantiMuhammadiyah University of Surakarta1
Hilda Dhaniartika Nurma’ardiAfiliasi tidak diketahui1
Rusdarti RusdartiState University of Semarang1
M.Syakib Arsalan Citra PurnamaState University of Semarang1
Yuyun MardiyaniState University of Semarang1
Metta Padyawati Kusuma ShandraState University of Semarang1
Sinta PurnamasariAfiliasi tidak diketahui1
Ilda AmaliaState University of Semarang1
Sarif HidayatState University of Semarang1
Devita Nurul UlfaState University of Semarang1
Dyah Maya NihayahState University of Semarang1
Shanty OktaviliaState University of Semarang1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">The Influence of Market Orientation, Learning Orientation, Innovation and Competitive Advantage to Improve Marketing Performance</dc:title>
	<dc:creator>Nurhasanah, Novi</dc:creator>
	<dc:creator>Murwatiningsih, Murwatiningsih</dc:creator>
	<dc:description xml:lang="en-US">The study is aimed at examining the effect of market orientation, learning orientation, innovation and competitive advantage on marketing performance. Populations in this research are 41 which 3, 4, and 5 star-rated hotels in Semarang City. The numbers of samples in this research are 120 respondents by using purposive sampling technique. Methods of data collection are using documentation and questionnaires. Data analysis is using Structural Equation Modeling (SEM). The result of this research show that companies which apply learning orientation, innovation and competitive advantage can improve marketing performance, but for market orientation has no effect on marketing performance.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2018-12-20</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/25637</dc:identifier>
	<dc:identifier>10.15294/maj.v7i4.25637</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 7 No 4 (2018): Management Analysis Journal; 458-468</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v7i4</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/25637/12676</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2018 Management Analysis Journal</dc:rights>
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