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Mediating Role of Competitive Strategy and Marketing Capability on The Relationship between EntrepreneurialOrientation and Market Performance

Management Analysis Journal · Vol. 8 No. 2 (2019) · hlm. 188–195

DOI
10.15294/maj.v8i2.26254
ISSN
2502-1451, 2252-6552
Terbit
2019-06-20
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The purpose of this research is to analyze the influence of entrepreneurial orientation and competitive strategy to market capability and market performance in kapok mattress industry. So, this results can be used as a consideration for kapok mattress industry and the future research. Populations of this research are 157 owner of kapok mattress industry. The samples of this research are about 130 respondents and this research use questionnaries and documentations for collecting the research data. Data analysis in this research is using Structural Equation Modeling (SEM) method through IBM SPSS AMOS 22 program. The finding of this research show that entrepreneurial orientation affect marketing performance, competitive strategy affect marketing capability, entrepreneurial orientation affect marketing performance through competitive strategy, and entrepreneurial orientation affect marketing performance through marketing capability. In this research, we can conclude that the kapok mattress industry in Pati can increase the marketing performance by increasing entrepreneurial orientation, competitive strategy, and marketing capability. Moreover, this entrepreneurial orientation and competitive strategy in this research can be used in kapok mattress industry properly. For the future research, the other variables can be reviewed for the future research so the kapok mattress industry can find the other marketing strategy for increasing their marketing performance.

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  • State University of Semarang
  • Institut Teknologi Sepuluh Nopember
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Rekan penulisOrganisasiArtikel bersama
Joko WidodoAfiliasi tidak diketahui4
Nina OktarinaAfiliasi tidak diketahui2
Heri YantoAfiliasi tidak diketahui2
Rusdarti RusdartiAfiliasi tidak diketahui2
S MartonoAfiliasi tidak diketahui1
Dewi NovianasariAfiliasi tidak diketahui1
Suwito Eko PramonoAfiliasi tidak diketahui1
Nova Mega PersadaAfiliasi tidak diketahui1
Amin YusufAfiliasi tidak diketahui1
Ferdinandus LuanAfiliasi tidak diketahui1
Arief YuliantoState University of Semarang1
Yan Septio Bintoro AndaniAfiliasi tidak diketahui1
Totok Sumaryanto. FAfiliasi tidak diketahui1
Jefry Deska SetyawanAfiliasi tidak diketahui1
Mukhsinatul ArifahAfiliasi tidak diketahui1
M. HarlanuAfiliasi tidak diketahui1
Tri Joko RaharjoAfiliasi tidak diketahui1
Siti MunajiyahAfiliasi tidak diketahui1
Novita SariAfiliasi tidak diketahui1
Pipit MeillaniAfiliasi tidak diketahui1
Muslimun MuslimunAfiliasi tidak diketahui1
Efa Ariska FitriyaniAfiliasi tidak diketahui1
Iryana Dewi AstutiAfiliasi tidak diketahui1
Fahrur RoziInstitut Teknologi Sepuluh Nopember1
Sri PujiastutiAfiliasi tidak diketahui1
Lilis NuryantiAfiliasi tidak diketahui1
Saras Meilia PuspitasariAfiliasi tidak diketahui1
Hening UjianingrumAfiliasi tidak diketahui1
Arifa Miftahul JannahAfiliasi tidak diketahui1
Dewi Yuniar MagetanaAfiliasi tidak diketahui1
Rizal Eko WibowoAfiliasi tidak diketahui1
Maman RachmanAfiliasi tidak diketahui1
Astri Sulistiani RisnaediAfiliasi tidak diketahui1
Ari Tri SoegitoAfiliasi tidak diketahui1
Hindah Wasis HardaningtiastutiAfiliasi tidak diketahui1
Hilda Dhaniartika Nurma’ardiAfiliasi tidak diketahui1
M.Syakib Arsalan Citra PurnamaAfiliasi tidak diketahui1
Sri SetyaningsihAfiliasi tidak diketahui1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Mediating Role of Competitive Strategy and Marketing Capability on The Relationship between EntrepreneurialOrientation and Market Performance</dc:title>
	<dc:creator>Yanuarti, Dewi Wahyu</dc:creator>
	<dc:creator>Murwatiningsih, Murwatiningsih</dc:creator>
	<dc:description xml:lang="en-US">The purpose of this research is to analyze the influence of entrepreneurial orientation and competitive strategy to market capability and market performance in kapok mattress industry. So, this results can be used as a consideration for kapok mattress industry and the future research. Populations of this research are 157 owner of kapok mattress industry. The samples of this research are about 130 respondents and this research use questionnaries and documentations for collecting the research data. Data analysis in this research is using Structural Equation Modeling (SEM) method through IBM SPSS AMOS 22 program. The finding of this research show that entrepreneurial orientation affect marketing performance, competitive strategy affect marketing capability, entrepreneurial orientation affect marketing performance through competitive strategy, and entrepreneurial orientation affect marketing performance through marketing capability. In this research, we can conclude that the kapok mattress industry in Pati can increase the marketing performance by increasing entrepreneurial orientation, competitive strategy, and marketing capability. Moreover, this entrepreneurial orientation and competitive strategy in this research can be used in kapok mattress industry properly. For the future research, the other variables can be reviewed for the future research so the kapok mattress industry can find the other marketing strategy for increasing their marketing performance. </dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2019-06-20</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/26254</dc:identifier>
	<dc:identifier>10.15294/maj.v8i2.26254</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 8 No 2 (2019): Management Analysis Journal; 188-195</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v8i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/26254/14419</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Management Analysis Journal</dc:rights>
</oai_dc:dc>