Melola Discovery

← Melola Discovery

Jurnal

The Mediating Role for Improving Marketing Performance

Management Analysis Journal · Vol. 9 No. 1 (2020) · hlm. 8–16

DOI
10.15294/maj.v10i1.34268
ISSN
2502-1451, 2252-6552
Terbit
2020-03-24
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

This research aims to examine the effect of marketing knowledge competence and customer orientation on performance of marketing toward marketing capabilities. The population data in this research is the hawkers of Tuin Van Java centre in Magelang City. The total sample is 127 respondents. This research using a saturated sampling. The data analysis method in this research using descriptive analysis, regression analysis, and path analysis with IBM SPSS versi 21. The research result shows that marketing knowledge competence and customer orientation had positive and significant influence on marketing performance through marketing capabilities. marketing capabilities are also able to mediate the effect of marketing knowledge competence and customer orientation toward marketing performance.

Jaringan kolaborasi para penulis

20 penulis · 26 tautan kepenulisan bersama · 2 lintas organisasi

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • State University of Semarang
  • Muhammadiyah University of Surakarta
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Joko WidodoState University of Semarang2
Nina OktarinaState University of Semarang1
Heri YantoState University of Semarang1
Iryana Dewi AstutiAfiliasi tidak diketahui1
Fahrur RoziState University of Semarang1
Sri PujiastutiAfiliasi tidak diketahui1
Lilis NuryantiMuhammadiyah University of Surakarta1
Hilda Dhaniartika Nurma’ardiAfiliasi tidak diketahui1
Rusdarti RusdartiState University of Semarang1
M.Syakib Arsalan Citra PurnamaState University of Semarang1
Yuyun MardiyaniState University of Semarang1
Metta Padyawati Kusuma ShandraState University of Semarang1
Sinta PurnamasariAfiliasi tidak diketahui1
Ilda AmaliaState University of Semarang1
Sarif HidayatState University of Semarang1
Novi NurhasanahState University of Semarang1
Dyah Maya NihayahState University of Semarang1
Shanty OktaviliaState University of Semarang1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">The Mediating Role for Improving Marketing Performance</dc:title>
	<dc:creator>Ulfa, Devita Nurul</dc:creator>
	<dc:creator>Murwatiningsih, Murwatiningsih</dc:creator>
	<dc:description xml:lang="en-US">This research aims to examine the effect of marketing knowledge competence and customer orientation on performance of marketing toward marketing capabilities. The population data in&amp;nbsp; this research is the hawkers of Tuin Van Java centre in Magelang City. The total sample is 127 respondents. This research using a saturated sampling. The data analysis&amp;nbsp; method in this research using descriptive analysis, regression analysis, and path analysis with IBM SPSS versi 21. The research result shows that marketing knowledge competence and customer orientation had positive and significant influence on marketing performance through marketing capabilities. marketing capabilities are also able to mediate the effect of marketing knowledge competence and customer orientation toward marketing performance.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2020-03-24</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/34268</dc:identifier>
	<dc:identifier>10.15294/maj.v10i1.34268</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 9 No 1 (2020): Management Analysis Journal; 8-16</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v9i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/34268/16101</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2020 Management Analysis Journal</dc:rights>
</oai_dc:dc>