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The Analysis of Electronic Word of Mouth, Destination Image, and Visiting Decision on Satisfaction

Management Analysis Journal · Vol. 9 No. 1 (2020) · hlm. 72–80

DOI
10.15294/maj.v9i1.35899
ISSN
2502-1451, 2252-6552
Terbit
2020-03-24
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

The purpose of this study was to find out the influence of electronic word of mouth and destination image on satisfaction through the visiting decision to the visitors of Banjarejo Tourism Village. The population in this study were all visitors of the Banjarejo Tourism Village. The total of samples was 120 respondents with incidental sampling techniques through a Likert scale questionnaire. The data collection method used a questionnaire. Data analysis used classical assumption test and hypothesis test (t-test and path analysis) with SPSS 25 statistical version. The results showed that electronic word of mouth had a positive influence and significant on visitor satisfaction, destination image had a positive influence and significant on visitor satisfaction, visiting decision had a positive influence and significant on visitor satisfaction, and the visiting decision mediated the influence of electronic word of mouth and destination image on visitor satisfaction.

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">The Analysis of Electronic Word of Mouth, Destination Image, and Visiting Decision on Satisfaction</dc:title>
	<dc:creator>Kurniawan, Muhammad Arif</dc:creator>
	<dc:creator>Maftukhah, Ida</dc:creator>
	<dc:description xml:lang="en-US">The purpose of this study was to find out the influence of electronic word of mouth and destination image on satisfaction through the visiting decision to the visitors of Banjarejo Tourism Village. The population in this study were all visitors of the Banjarejo Tourism Village. The total of samples was 120 respondents with incidental sampling techniques through a Likert scale questionnaire. The data collection method used a questionnaire. Data analysis used classical assumption test and hypothesis test (t-test and path analysis) with SPSS 25 statistical version. The results showed that electronic word of mouth had a positive influence and significant on visitor satisfaction, destination image had a positive influence and significant on visitor satisfaction, visiting decision had a positive influence and significant on visitor satisfaction, and the visiting decision mediated the influence of electronic word of mouth and destination image on visitor satisfaction.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2020-03-24</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/35899</dc:identifier>
	<dc:identifier>10.15294/maj.v9i1.35899</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 9 No 1 (2020): Management Analysis Journal; 72-80</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v9i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/35899/16111</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2020 Management Analysis Journal</dc:rights>
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