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Impacts the Brand of Experience and Brand Image on Brand Loyalty: Mediators Brand of Trust

Management Analysis Journal · Vol. 9 No. 2 (2020) · hlm. 140–151

DOI
10.15294/maj.v9i2.36945
ISSN
2502-1451, 2252-6552
Terbit
2020-06-18
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

This study is to examine the effect of brand experience and brand image on brand loyalty through brand trust. The population of this study is Ijjah_Collection customer via Shopee in Indonesia. The sample of this study consisted of 116 respondents using non-probability method. The method of collecting the data used questionnaire roomates then Analyzed using path analysis with IBM SPSS Statistics 22 program. The results of this study Showed: (1) brand experience has a positive and significant effect on brand loyalty, (2) brand image has a positive effect, but is not significant on brand loyalty, (3) brand experience has a positive effect and signficant on brand loyalty through brand trust, (4) brand image has a positive and significant effect on brand loyalty through brand trust, (5) brand trust has a positive and significant effect on brand loyalty.

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  • State University of Semarang
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Rekan penulisOrganisasiArtikel bersama
Kris Brantas AbiprayuState University of Semarang2
Muhammad Anri Dwi WinantoState University of Semarang1
Endah Prapti LestariState University of Semarang1
Nanang Dwi PraatmanaState University of Semarang1
Kartika Dwi Chandra SariState University of Semarang1
AthoillahState University of Semarang1
Salsabila Nadianisa MarutoState University of Semarang1
M. Iqrar Nusa BhaktiState University of Semarang1
Andhi WijayantoState University of Semarang1
Erisa Aprilia WicaksariState University of Semarang1
Syam WidiaState University of Semarang1
Ervina Ratna NingsihState University of Semarang1
Andi Septian NajibState University of Semarang1
Okti WitasariState University of Semarang1
Rizal Abdul Jabbar SadewoState University of Semarang1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Impacts the Brand of Experience and Brand Image on Brand Loyalty: Mediators Brand of Trust</dc:title>
	<dc:creator>Marliawati, Annisa</dc:creator>
	<dc:creator>Cahyaningdyah, Dwi</dc:creator>
	<dc:description xml:lang="en-US">This study is to examine the effect of brand experience and brand image on brand loyalty through brand trust. The population of this study is Ijjah_Collection customer via Shopee in Indonesia. The sample of this study consisted of 116 respondents using non-probability method. The method of collecting the data used questionnaire roomates then Analyzed using path analysis with IBM SPSS Statistics 22 program. The results of this study Showed: (1) brand experience has a positive and significant effect on brand loyalty, (2) brand image has a positive effect, but is not significant on brand loyalty, (3) brand experience has a positive effect and signficant on brand loyalty through brand trust, (4) brand image has a positive and significant effect on brand loyalty through brand trust, (5) brand trust has a positive and significant effect on brand loyalty.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2020-06-18</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/36945</dc:identifier>
	<dc:identifier>10.15294/maj.v9i2.36945</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 9 No 2 (2020): Management Analysis Journal; 140-151</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v9i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/36945/16214</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2020 Management Analysis Journal</dc:rights>
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