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Understanding The Role of Materialism on The Relationship Between Advertising and Compulsive

Management Analysis Journal · Vol. 11 No. 3 (2022) · hlm. 253–259

DOI
10.15294/maj.v11i3.62410
ISSN
2502-1451, 2252-6552
Terbit
2022-12-05
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

To academics and policymakers. This study is to examine the effect of Advertising on compulsive purchasing and materialism as mediating variables in Purwokerto. Using the snowball sampling technique, 450 samples were gathered from various areas of the city of Purwokerto, Indonesia. This research employs PLS. The promotion was statistically significant at 5% and had a positive link with materialism in Purwokerto, Indonesia, according to the findings. Similarly, materialism was found to be statistically significant and favourable in 95% of compulsive buyers., materialism influences the connection between advertising and compulsive purchasing. The study suggests that it is essential to prioritize these elements.

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Understanding The Role of Materialism on The Relationship Between Advertising and Compulsive</dc:title>
	<dc:creator>Randikaparsa, Irawan</dc:creator>
	<dc:creator>Anggara, Ali Akbar</dc:creator>
	<dc:creator>Suparno, Chandra</dc:creator>
	<dc:creator>Rafinda, Ascariena</dc:creator>
	<dc:description xml:lang="en-US">To academics and policymakers. This study is to examine the effect of Advertising on compulsive purchasing and materialism as mediating variables in Purwokerto. Using the snowball sampling technique, 450 samples were gathered from various areas of the city of Purwokerto, Indonesia. This research employs PLS. The promotion was statistically significant at 5% and had a positive link with materialism in Purwokerto, Indonesia, according to the findings. Similarly, materialism was found to be statistically significant and favourable in 95% of compulsive buyers. , materialism influences the connection between advertising and compulsive purchasing. The study suggests that it is essential to prioritize these elements.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2022-12-05</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/62410</dc:identifier>
	<dc:identifier>10.15294/maj.v11i3.62410</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 11 No 3 (2022): Management Analysis Journal; 253-259</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v11i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/62410/23100</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Management Analysis Journal</dc:rights>
</oai_dc:dc>