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Jurnal

Network Capability, Knowledge Creation, Product Innovation, and Marketing Performance of Micro, Small, and Medium Enterprises (MSMEs)

Management Analysis Journal · Vol. 12 No. 2 (2023) · hlm. 218–231

DOI
10.15294/maj.v12i2.67324
ISSN
2502-1451, 2252-6552
Terbit
2023-06-28
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

Micro, Small, and Medium Enterprises (MSMEs) are one of the most developed creative industries in Indonesia and are able to make significant contribution to Indonesia's GDP (Gross Domestic Product), but the high growth of MSMEs has not been able to create sustainable MSMEs performance. Factors that influence each other include network capability, marketing performance, knowledge creation, and product innovation. This study aims to empirically prove the effect of network creation on marketing performance and knowledge creation, the effect of knowledge creation on product innovation, and the effect of product innovation on marketing performance. The sample in this study were 250 respondents of MSME owners in Semarang City. The data collection method used questionnaire distributed to MSMEs owners through Google Forms. Data analysis used descriptive statistics and structural equation modelling with the Smart PLS program. The results showed that network capability has positive and significant effect on marketing performance and knowledge creation, knowledge creation has positive and significant effect on product innovation, and product innovation has positive and significant effect on marketing performance

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8 penulis · 12 tautan kepenulisan bersama · 2 lintas organisasi

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  • Sekolah Tinggi Ilmu Ekonomi Semarang
  • Diponegoro University
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Eni Puji EstutiAfiliasi tidak diketahui1
Zumrotun NafiahAfiliasi tidak diketahui1
Ngurah Ayu Dian AnggraeniAfiliasi tidak diketahui1
Sopi SopiSekolah Tinggi Ilmu Ekonomi Semarang1
Fuad Mas’udDiponegoro University1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Network Capability, Knowledge Creation, Product Innovation, and Marketing  Performance of Micro, Small, and Medium Enterprises (MSMEs)</dc:title>
	<dc:creator>Sasono, Eko</dc:creator>
	<dc:creator>Wanuri, Wanuri</dc:creator>
	<dc:creator>Khayatun, Siti</dc:creator>
	<dc:description xml:lang="en-US">Micro, Small, and Medium Enterprises (MSMEs) are one of the most developed creative industries in Indonesia and are able to make significant contribution to Indonesia's GDP (Gross Domestic Product), but the high growth of MSMEs has not been able to create sustainable MSMEs performance. Factors that influence each other include network capability, marketing performance, knowledge creation, and product innovation. This study aims to empirically prove the effect of network creation on marketing performance and knowledge creation, the effect of knowledge creation on product innovation, and the effect of product innovation on marketing performance. The sample in this study were 250 respondents of MSME owners in Semarang City. The data collection method used questionnaire distributed to MSMEs owners through Google Forms. Data analysis used descriptive statistics and structural equation modelling with the Smart PLS program. The results showed that network capability has positive and significant effect on marketing performance and knowledge creation, knowledge creation has positive and significant effect on product innovation, and product innovation has positive and significant effect on marketing performance</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2023-06-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/67324</dc:identifier>
	<dc:identifier>10.15294/maj.v12i2.67324</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 12 No 2 (2023): Management Analysis Journal; 218-231</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v12i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/67324/24554</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Management Analysis Journal</dc:rights>
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