Melola Discovery

← Melola Discovery

Jurnal

ENHANCING MARKETING PERFORMANCE IN MSMES: EMPIRICAL RESEARCH FROM SEMARANG, CENTRAL JAVA, INDONESIA

Management Analysis Journal · Vol. 12 No. 3 (2023) · hlm. 385–394

DOI
10.15294/maj.v12i3.72739
ISSN
2502-1451, 2252-6552
Terbit
2023-11-03
Penerbit
Universitas Negeri Semarang
Bahasa
eng

Abstrak

Micro, Small, and Medium Enterprises (MSMEs) are one of the most developed creative industries in Indonesia and are able to make significant contribution to Indonesia's GDP (Gross Domestic Product), but the high growth of MSMEs has not been able to create sustainable MSMEs performance. Factors that influence each other include network capability, marketing performance, knowledge creation, and product innovation. This study aims to enhancing marketing performance in MSMEs: empirical research from Semarang, Central Java, Indonesia. The sample in this study were 109 respondents of MSME owners in Semarang City. The data collection method used questionnaire distributed to MSMEs owners through Google Forms. Data analysis used descriptive statistics and structural equation modelling with the Smart PLS program. The results showed that network capability has positive and significant effect on product innovation, product innovation has positive and significant effect on marketing performance, and network capability has positive and significant effect on marketing performance.

Jaringan kolaborasi para penulis

10 penulis · 15 tautan kepenulisan bersama · 4 lintas organisasi

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • Sekolah Tinggi Ilmu Ekonomi Semarang
  • State University of Semarang
  • Diponegoro University
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Andhy Tri AdriyantoState University of Semarang1
Ukie TukinahSekolah Tinggi Ilmu Ekonomi Semarang1
WanuriSekolah Tinggi Ilmu Ekonomi Semarang1
Siti KhayatunSekolah Tinggi Ilmu Ekonomi Semarang1
Eko SasonoSekolah Tinggi Ilmu Ekonomi Semarang1
Ngurah Ayu Dian AnggraeniAfiliasi tidak diketahui1
Fuad Mas’udDiponegoro University1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, pertama di-harvest 6 Nov 2026, terakhir terlihat 6 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">ENHANCING MARKETING PERFORMANCE IN MSMES: EMPIRICAL RESEARCH FROM SEMARANG, CENTRAL JAVA, INDONESIA</dc:title>
	<dc:creator>Natoil, Natoil</dc:creator>
	<dc:creator>Sopi, Sopi</dc:creator>
	<dc:creator>Hartarini, Yovita Mumpuni</dc:creator>
	<dc:description xml:lang="en-US">



Micro, Small, and Medium Enterprises (MSMEs) are one of the most developed creative industries in Indonesia and are able to make significant contribution to Indonesia's GDP (Gross Domestic Product), but the high growth of MSMEs has not been able to create sustainable MSMEs performance. Factors that influence each other include network capability, marketing performance, knowledge creation, and product innovation. This study aims to enhancing marketing performance in MSMEs: empirical research from Semarang, Central Java, Indonesia. The sample in this study were 109 respondents of MSME owners in Semarang City. The data collection method used questionnaire distributed to MSMEs owners through Google Forms. Data analysis used descriptive statistics and structural equation modelling with the Smart PLS program. The results showed that network capability has positive and significant effect on product innovation, product innovation has positive and significant effect on marketing performance, and network capability has positive and significant effect on marketing performance.
&amp;nbsp;



</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2023-11-03</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/72739</dc:identifier>
	<dc:identifier>10.15294/maj.v12i3.72739</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 12 No 3 (2023): Management Analysis Journal; 385-394</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v12i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/72739/25636</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Management Analysis Journal</dc:rights>
</oai_dc:dc>